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Table Of Contents

1.2. The Early 1980s and John Sculley
1.3. The Change in Structure
1.4 The New Organization without Jobs
1.5. The present Apple’s structure
2.2. Promotion:
3.1.1. Focus on design
3.1.2. Believe in Jobs
3.1.4. Believe Apple is better than all others
3.2. Culture of Secrecy
3.3. Threat of Rivalry:
3.4. The Threat of Suppliers:
3.5. Threat of Buyers:
4.1. AIM alliance
4.2.2. Background to form alliance:
4.2.3. Apple-Microsoft alliance:
4.2.4. Benefits of the alliance:
4.2.5. Results of the alliance:
4.2.6. Element to the success of the alliance:
4.3.2. Background to form alliance:
4.3.3. Apple-Nike alliance (Competitive alliance):
4.3.4. Benefits of the alliance:
5. List of mergers and acquisitions by Apple
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Published by huyensinh

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Published by: huyensinh on Jan 03, 2011
Copyright:Attribution Non-commercial


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