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Table Of Contents

COMPANY PROFILE:
VISION STATEMENT:
HONDA'S ENVIRONMENT STATEMENT:
BUSINESS PRINCIPLES OF HONDA ATLAS CARS (PAKISTAN) LIMITED:
ENVIRONMENTAL POLICY:
QUALITY POLICY :
OTHER BUSINESS PRINCIPLES OF HONDA:
COMPANY INFORMATION:
CHRONICLE OF EVENTS:
Marketing mix:
4 P’s OF MARKETING MIX by (McCarthy):
WEB VIEW OF 4 P’s OF MKT MIX:
EXPLANATION OF FOUR P’s ACCORDING TO ( WILLIAM J STANTON):
DEFINITION:-
PRODUCTS OFFERED BY HONDA ATLAS CARS PAKISTAN :
HONDA CITY:
PRODUCT STRATERGIES OF HONDA ATLAS ARS PAKISTAN:
NEW PRODUCT STRATEGY:
DEVELOPMENT PROCESS ADOPTED BY HONDA:
PRODUCT MIX OF HONDA ATLAS CARS (PAKISTAN) LIMITED:
POSITION STRATEGY:
VARIOUS STRATEGIES OF HONDA:
PRODUCT LIFE CYCLE:
HONDA’S PRODUCT LIFE CYCLE:
BRANDING STRATEGY ADOPTED BY HONDA:
PRODUCT FEATURE:
Honda Civic:
HONDA CITY: THE SPIRIT
SERVICE FACILITIES:
PRODUCT QUALITY:
PRODUCT DESIGN:
PRICING APPROACHES USED BY HONDA:
DETAILS OF PRICES BY HONDA:
DETERMINATION OF PRICE:
PRICING METHODS:
PRICING OBJECTIVES:
FACTORS AFFECTING THE PRICES OF HONDA CARS:
TERMS AND CONDITIONS OF PRICES BY HONDA:
PLACE:
CHANNELS:
LOCATION:
DISTRIBUTION CHANNEL USED BY HONDA:
DEALERSHIP NETWORK:
TRANSPORTATION:
INVENTORY:
WAREHOUSES:
MARKET SHARE:
BEST SELLING SPOT:
COMPETITORS:
PROMOTION MIX:
THE COMMUNICATION MIX:
PROMOTION STRATEGIES OF HONDA:
PROMOTION METHODS:
PROMOTION OBJECTIVES:
PROMOTION BUDGET:
REGULARIZED PROMOTION:
SALES FORCE AT HONDA:
SALES PROMOTION:
ADVERTISING:
PUBLIC RELATIONS:
EVENTS:
ANNUAL SURVEYS:
FINANCIAL ANALYSIS:
BALANCE SHEET:
PROFIT AND LOSS ACCOUNT:
CASH FLOW STATEMENT:
SWOT ANALYSIS:
STRENGTHS:
WEAKNESESS:
OPPORTUNITIES:
THREATS:
PEST ANALYSIS:
POLITICAL ANALYSIS:
ECONOMIC ANALYSIS:
SOCIAL ANALYSIS:
TECHNOLOGICAL ANALYSIS:
OVER VIEW AND SUMMARY OF THE HONDA ATLAS CARS PAKISTAN LIMITED:
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Honda Atlas Motors

Honda Atlas Motors

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Published by Ignorant Human

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Published by: Ignorant Human on Jan 03, 2011
Copyright:Attribution Non-commercial

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03/26/2014

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