As partofour annual forecast,JWT presents 100 Things to Watch in 2011.
Some ofthe items on our listreflectbroader shifts we’ve been following:
Mobile as the Everything Hub:
More consumers and brands are embracing a trend weoutlined two years ago,one thatwill manifestin a multitude ofways nextyear—from mobilememes to “moblogging”to waning interestin point-and-shootcameras.
The evolution ofmedia as contentbecomes digitized over various platforms:
Books will takenewforms,entertainmentwill go transmedia,and journalists will getmore entrepreneurial.
Some reflectcounter-trends to broad shifts in consumer behavior:
To balance outour increasing immersion in the digital world,people will embrace face-to-face gatherings and digital downtime,and come to fetishize physical objects once consideredhumdrum.
The trend toward Radical Transparencywill see a growing backlash (Ignorance Is Bliss).