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JWT: 100 Things to Watch in 2011

JWT: 100 Things to Watch in 2011



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Published by Oleksiy Kovyrin

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Categories:Types, Research
Published by: Oleksiy Kovyrin on Jan 03, 2011
Copyright:Attribution Non-commercial


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December 2010
Our Track Record
Our Things to Watch in 2011
As partofour annual forecast,JWT presents 100 Things to Watch in 2011.
Some ofthe items on our listreflectbroader shifts weve been following:
Mobile as the Everything Hub:
More consumers and brands are embracing a trend weoutlined two years ago,one thatwill manifestin a multitude ofways nextyear—from mobilememes to “moblogging”to waning interestin point-and-shootcameras.
The evolution ofmedia as contentbecomes digitized over various platforms:
Books will takenewforms,entertainmentwill go transmedia,and journalists will getmore entrepreneurial.
Some reflectcounter-trends to broad shifts in consumer behavior:
To balance outour increasing immersion in the digital world,people will embrace face-to-face gatherings and digital downtime,and come to fetishize physical objects once consideredhumdrum.
The trend toward Radical Transparencywill see a growing backlash (Ignorance Is Bliss).

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Hey: I've been watching out for Tintin since 2009!
Adelaide Dupont added this note
Quick 1st impression. Does each "thing to watch" have its own single page?
The Trashy Novel Corp added this note
This is great! Childrens Ebooks are gonna be SLAMMIN this year, and our company hopes to get in on it. Go CS5 In Design! Oh YEA!
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No. 95 - Ukraine! :-)
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