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Tipping the Culture

Tipping the Culture

Ratings: (0)|Views: 874|Likes:
Published by Patricia Martin
Based on interviews with brand leaders such as Ford Motor, Google and Red Bull, Tipping the Culture is chock full of practical ways to communicate with Millennials in an era of social media.
Based on interviews with brand leaders such as Ford Motor, Google and Red Bull, Tipping the Culture is chock full of practical ways to communicate with Millennials in an era of social media.

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Published by: Patricia Martin on Jan 03, 2011
Copyright:Attribution Non-commercial

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06/16/2013

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Tipping theculture:
How engaging Millennials willchange things.
by Patricia Martinor Steppenwol Theatre Company
 
“Why are Millennials soinfuential?Because theyare tipping the culture.”
—MySpace
 
Published byLitLamp Communications, 444 NMichigan Avenue, 12th Floor, Chicago, IL 60611“Tipping the Culture: How Engaging Millennials WillChange Things” Copyright © 2010 by Patricia MartinThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 UnportedLicense. To view a copy o this license, visithttp://creativecommons.org/licenses/by-nc-nd/3.0/orsend a letter to Creative Commons, 171 Second Street,Suite 300, San Francisco, Caliornia, 94105, USA.Design by Patric King,House o Pretty

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alex metal liked this
Sam J. added this note
Millennials spend so much money (their parent's of course) but it's a challenge to get their attention. They are one of a kind for sure. Thanks for sharing!
Adelaide Dupont added this note
What's the opposite of "sage on the stage"? One example of how young people were engaged with multimedia was THE GRUFFALO touring production. "Tremors before trends". And Millenials second Renaissance?
Adelaide Dupont added this note
"Seven ways to be sticky" and the very first one is "Surprise and delight". Why? Spontaneity is pleasurable. And the fourth way to be sticky is "Justify the purchase". (An example is probably the Le Grand Cirque programme. Millenials also enjoyed minature light and sound shows, which were popular among the child viewers). #6 and #7 are pointers to sticky content.
Adelaide Dupont added this note
Yes, I can see that music is a source of credibility, and hopefully not to the exclusion of other art forms. So true that it speaks and sings out in a direct way and brings people together. "Authenicity and humanity" are the takeaways from page 13.
Adelaide Dupont added this note
Was particularly interested in "Lifestyle Connection". I am glad that the brands are honest and engaging. (Yes, the Pepsi campaign is a successful one in that it does what it says on the tin!) "Knowledge empowers": Steppenwolf is onto a good thing if they know and utilise that. Big insight: BELONGING IS IMPORTANT! Loved the Next to Normal example. "Millenials convince"...
Francis Du liked this
s|marino liked this

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