What's the opposite of "sage on the stage"? One example of how young people were engaged with multimedia was THE GRUFFALO touring production. "Tremors before trends". And Millenials second Renaissance?
"Seven ways to be sticky" and the very first one is "Surprise and delight". Why? Spontaneity is pleasurable. And the fourth way to be sticky is "Justify the purchase". (An example is probably the Le Grand Cirque programme. Millenials also enjoyed minature light and sound shows, which were popular among the child viewers). #6 and #7 are pointers to sticky content.
Yes, I can see that music is a source of credibility, and hopefully not to the exclusion of other art forms. So true that it speaks and sings out in a direct way and brings people together. "Authenicity and humanity" are the takeaways from page 13.
Was particularly interested in "Lifestyle Connection". I am glad that the brands are honest and engaging. (Yes, the Pepsi campaign is a successful one in that it does what it says on the tin!) "Knowledge empowers": Steppenwolf is onto a good thing if they know and utilise that. Big insight: BELONGING IS IMPORTANT! Loved the Next to Normal example. "Millenials convince"...