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Table Of Contents

La problématique de l’exportation
Les motivations et le diagnostic de l’entreprise
Chapitre II
Chapitre III
Les financements à l'international
Chapitre IV
Chapitre V
La politique commerciale internationale
Le produit
Le prix
Les canaux et circuits de distribution
La communication d’entreprise
Chapitre VI
L’action commerciale internationale
L’étude de marché et l’analyse de risques
La prospection
La négociation
La vente
La veille et la protection juridique
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Published by Michael Ulryck

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Published by: Michael Ulryck on Jan 03, 2011
Copyright:Attribution Non-commercial


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