RUNWAY

Issue 1 STYLE

Inside Feature
Katerina Bocci
 RUNWAY STYLE MAGAZINE
www.runwaystylemag.com
Issue 1

C.E.O & Publisher

Noleet Rice
noleet@runwaystylemag.com

Co-Editor
David Alverto
dave@runwaystylemag.com

Contributing Photographers
McKinley Collins
Ryan Jerome
Riccardo Martini
Emanuel Ioan Neculai

Contributing Writers
David Alverto
Noleet Rice
Lori Seliger
Janeglila Wright

Marketing & Accounting

Will Nelson

Magazine Layout & Graphic Design

David Alverto

Runway Style Magazine

300 Renaissance Center | Atrium | Suite 3101
Downtown Detroit, Michigan 48226
313.556.3224 | 313.912.0174
CONTENTS INSIDE FEATURE
Katerina Bocci, The Designer
2011 Bridal Collection

INDUSTRY PROFESSIONAL HIGHLIGHT

60s In Milan by Sabina Zanzottera
The premiere Italian beauty maker

TRENDFORECASTING
Frockon: Fashion Attention Span

Killer Looks From the Runway S/S 2011

EDITORIALS
My Drive, My Style

Glamour Toujours with Dure’ Couture

Who’s the Fairest?

Runway Style’s fairy tale tribute to Katerina Bocci

Praha Extravagana

INDUSTRY NEWS
Clues We Can Use From New York Fashion Week Fall

ARTICLES
Letter From The Editors

New High Fashion, Eco-Friendly Lunch Bag

The Power of Promotion

Long Live McQueen

Makeup Artist Spotlight

 Advertisement

Lauren Lindner
Studio 9 Salon
Home of Lauren Lindner
2010 Tiffany Award Winner
Sterling Heights, Michigan
586.274.9996

Services Include:
Haircolor | Haircuts | Hair Extensions
Bridal Updos | Airbrush Makeup

For more information/pictures at laurendoeshair.com

& studio9salon.com

THE HAIR AND MA

 Advertisement

Tia Ball

DOLLFACES BY TIA BALL

48237 Greenfield Plaza
Oak Park, MI 21700
phone: 313.585.2088

Services Include:
glamour | beauty | high Fashion
brows | lashes

AKE UP EXPERTS
New High-Fashion, Eco-Friendly Lunch Bag
A local metro-Detroit single mother who has transformed an idea into a successful
business! Mary Lou Palazzolo has designed a stylish lunch bag made of faux Crocodile, Snake-
skin, Ostrich and Rattlesnake vinyl called Pranzo Lunch Bags.Pranzo”, which translates to
“lunch” in Italian, is the perfect name to radiate her upbeat personality and Italian roots.
It all began in 2005, when she realized that high-fashion, eco-friendly lunch bags for women were nowhere
to be found! She was determined to create the ultimate one-of-a-kind, practical lunch bag for herself and
for the many women around the world who wanted to be stylish, yet make an impact on the environment.

Mary Lou did extensive research to find the most exciting exotic faux vinyls and upscale components (all pur-
chased in the United States), which makes this bag exceptional. She is now selling a beautiful product on-line.

As a single mom of two boys living and working in Michigan, Mary Lou is passionately dedicated
to this project. Pranzo Lunch Bags was launched in 2010 with the explicit mission of informing
people to the environmental impact of using plastic bags or disposable containers. Pranzo is co-
mitted to providing customers the highest quality products and outstanding customer service.

With a flair for dramatic design and durability, while saving the environment, the Pranzo Lunch Bag
is the brand of choice for stylish, eco-friendly trend setters around the world. They eliminate the
use of plastic bags, paper bags and plastic water bottles. Pranzo Bags are constructed of the highest
quality exotic faux vinyls in the richest colors and textures imaginable and manufactured in Roch-
ester Hills, Michigan. While the bag is durable, easy to clean and mold resistant; it is also roomy
enough for a frozen boxed lunch and will hold up to four containers

With a sense of humor, positive attitude and magnificent zest for life.
Mary has a classic style with a touch of pizzazz to spice things up.

Each bag comes complete with:

· A reusable, aluminum bottle
· A large ice pack
· A reusable, removable, machine washable drawstring bag with a
stylish Identification Tag
· An adjustable, removable long strap

To order a fabulous Pranzo bag, go to www.pranzobags.com

 Katerina Bocci couture Bridal designs
www.katerinabocci.com info@katerinabocci.com 586-247-3622 14239 Rick Drive, Shelby Township, Michigan 48315
Letter from the Editor

Helping Our Fashion Artist

T he support we have received
from everyone has been amazing.
We have had people from all cor-
ners of the worldtelling us here
at Runway style how it is refresh-
ing that a industry magazine based
out of Detroit wants to be a voice
and a platform for aspiring artists.
We are happy that we can be there
for our fashion professionals.
We are doing what we can to bring aware-
ness to the masses so their voice will be
heard where it otherwise would not.

When I decided to publish a magazine, I envisioned being there for everyone and help-
ing aspiring artists face the many facets that the fashion industry reveal. I have en-
joyed immensely being available for people. I have learned much fromour fashion art-
ists and it has inspired me to bring the best to our readers. I wish there was more of
me to go around.I am one of the friendliest people one could ever meet in the fash-
ion industry. However, I am a businessperson and people should know I act accordingly.

As Runway Style expands, we are very focused on bringing the best we have to offer. In
order to make this happen, we keep regular business hours of 9am to 5pm. We set ap-
pointments and have less impromptu meetings. We also have an assistant that informs
people if my appointments run over. That keeps our next appointment happy and feeling
like they are important to us. We are in constant communication with our featured fash-
ion artists. Lastly, we make certain we treat in the industry with respect and diplomacy.

Although my time has become limited and I focus on being a businessperson, noth-
ing at Runway Style has changed. We will continue to help bring our rising art-
ists out on the world’s stage. We are humble and we know that we are all here to
help one another in this business.

Noleet Rice
C.E.O./Publisher

www.runwaystylemag.com
 Letter from the Co-Editor

ts Is What We Are All About

S tarting off at runway style as an intern I didn’t know what to expect. This being my
first internship I thought I would be getting coffee, washing cars, and answering phones,
you know like in the movies. I had the mind set of “What Ever It Takes”. Just breaking out
of high school I wasn’t in the fashion industry yet, and I didn’t know who Noleet Rice was.

My first day as an intern I got to meet Noleet, and the internship was nothing
like the movies. All the interns was very hands on with the projects we were
giving. At the end of the day, I was the last man standing. I was determined to
show Noleet how loyal and dedicated I am. First by doing the website without
a problem, second by doing the graphics on photos, and lastly by staying up un-
til four in the morning with Noleet to get the final layout of the magazine done.

This dedication I was showing later paid off in the end. Working for this maga-
zine has exposed me to a lot of people in the industry, and everyone knows you
can’t pay for connections. I am now the Co-Editor of the magazine and I want
to thank Noleet for giving me the opportunity to be apart of something great.
David Alverto
Co-Editor

www.runwaystylemag.com
 MY DRIVE –

Glasses: Freudenhaus
Leather Jacket: Lee
Shirt: Hannibal
Tie: Topshop
Leather Bag: Bench

Photos: Ryan Jerome www.ryanjerome.com

Production & Styling: Stephan Kallaus www.stephankallaus.com
Hair & Make-up: Anja El Sawaf at www.agenturrouge.de
Models: Isabell at www.major-models.de
Tobias Klanner at www.whynotmodels.com
Special thanks: BMW Welt München www.bmw-welt.com
– MY STYLE

Jacket: Irene Luft

Dress: Ana Alcazar at Patina Munich
Gloves: Roeckl
Ring: Geträumte Taten – aes Jewel
Cap: Stetson
Vest: Sisley
Sunglasses: Jee Vice
Necklace: Patrick Mohr

Dress: Irene Luft

Clutch: Longchamp
Leather Overknees: Robert Clergerie
Hat: Stetson
Suit: Hannibal
Shirt: D&G
Cufflinks: Paul Smith
Tie: Blick @ Off’s Rosenheim
Leather Portfolio: Louis Vuitton
Shoes: Buckler

Dress: Thoegersen
Shoes: Stylist’s own
Cardigan & Pants: Mucha
Shirt: Givenchy
Sunglasses: DJ Hell for Freudenhaus
Shoes: Cesare Paciotti at Unique Shoes Munich

Coat: Irene Luft

Earrings: Stylist’s own
Shoes: Robert Clergerie
Hat: Benetton
Leather Carry-On Luggage: Longchamp
Leather Travel Bag: Kate Moss for Longchamp
Headpiece: Nikki Marquardt
Necklace: Stylist’s own
Dress: Lipsy at Symphonie Munich
Boots: Baldinini at Unique Shoes
Munich

Cardigan: Bench
Fur & Watch: Stylist’s own
Jeans: Sisley
Shoes: Cesare Paciotti at Unique Shoes Munich
Glasses: Freudenhaus
Shirt: Sisley
Vest: Hannibal
Tie: Herr von Eden
Jeans: Rich & Royal

Dress: Irene Luft

Leggings: American Apparel
Leather Gloves: Roeckl
Shoes: Duo
Blouse: Benetton
Skirt: Irene Luft
n

Vest & Pants: Benetton

Shirt: Herr von Eden
Tie: Stylist’s own
Pocket Square: Tom Ford
Make-up Artist Spotlight: Sabina Zanottera

H ello, I’m Sabina Zanzottera, hair and make-up Milan. I turned my passion into
a job: (the make up). I started work at fifteen years old, in a salon near Milan. Then
I went to find a school for hairstylist and television work in the area of Milan where
I stayed for one year. For my artistic creativity, I needed more creative work, so I
started the Elite Fashion Academy in Milan, which gave me a lot of employment op-
portunities, publicity campaigns in Italy, Italian publishing and foreign big names.

I have had an opportunity to with photographer Ryan Jerome. Projects we shot include:

PICUP Magazine published in Spain

OUCH Magazine in New York
Faces Magazine (cover editorial) in Germany
Soy Victom.com in Mexico

Doing makeup artistry has given me an opportunity to travel beautiful locations like Swit-
zerland and Austria. There I shot with Mara Corsino and had the pleasure to work with
hair stylist Marco Braca while shooting Sangbleu.com published in Switzerland. Other in-
dustry professionals that I have had great shoots with was George Fish. We collaborated
on a dynamic shoot that was published lla HIM Magazine.

Some of my best memories is when I worked with Selin Alemdar, Peterson Jessica Pepper,
Alexander Furchino, Richard Guaty, Joseph Circhetta and stylist Monia Pedretti, Giorgio
Pesce, Jacopo Moschin, Boris Nicola Serafini, Aldo Martinelli, Tony Meneguzzo for the pro-
ject ‘Cangiari’ Vogue Italy published in collaboration with agencies Bookin, Fotoportale,
4model, Photonica. Agencies are great resource for emerging make-up artists.

Flashe Model Management hired me for a shoot that was later posted on Maxim.it, together
with fashion designer Alessia Touched. Other great opportunities I had being a make-up art-
ist in Italy was a shoot for that was published in Vogue, 2009. Catalog work is also another way
emerging make-up artists can build a great career. I had the pleasure of working for Casa-
nova’s fashion jeans man with photographers, Biagio Di Ruocco and Robert Conrad for Deat
Meat Spring/Summer 2011 catalog and Caleffi bedding catalog published in 2011 Dreaming.
INDUSTRY NEWS
Clues We Can Use From New York Fashion Week for Fall
by Lori Seliger, NYC Editor-At-Large | Edited by Noleet Rice

It’s New York City’s single largest media event taking place during February 10th-17th,
2011. Now that it is held at Lincoln Center’s Damrosch Park, some of us are still adjust-
ing. We have to look at the changes that were made as clues on how we can produce
better fashion shows in our local cities. For instance, the electronic code bar readers
that read the invitations and printed a little ticket was a great idea. It makes it tougher
to get into shows that people are not invited to. The new plan of action in New York is
a lot less standing room tickets available and gatecrashers can forget about crashing a
show.

Lincoln center is beautiful but us yearly Fashion Week invitees all missed the fountain
on the inside at Bryant Park. We recall how nice Spring Fashion Week was because you
could get around to all the different venues in the nice weather. Most industry profes-
sionals would agree that the real fashions are in the Fall Fashion Week showing February.
One of our favorite designers, Bootzwalla, is planning her fashion show. We can’t wait!

Fashion’s Night Out in Meatpacking was like Carnival only for shopping. Professionals
that have fashion shows or fashion weeks definitely should incorporate it the same for-
mat, if they haven’t already. This is a great way for industry professionals to showcase
themselves from all spectrums. The result that is to be achieved is networking, trunk
shows, more work, sales or contracts, i.e. more income.

The main clue we should take from NYC fashion week is to use a lot of signage and re-
duce some of the exclusivity. What could possibly happen is that no one knew will know
where shows are being held or a lot of empty seats. We at Runway Style Magazine be-
lieve that if we can’t see it we can’t report it.

One take away that our Editor-At-Large took away when she met Gwen Stefani’s husband
Gavin and he asked he comes way across the room to ask her, “What are those fabulous
leather thigh highs? I want to buy a pair for my wife!”. She gave him her card and phone
number but he never called. The lesson here industry professionals is at Fashion week,
don’t be intimidated by celebrities, ask them for their contact information and follow-
up! He most poignant thought of that day was, “Do as I say..not as I do. I always say. See
you in February Gavin!”
 Frockon.com: Fashion Attention Span
By: Janegila Wright

Just thinking about the word “blog” alone can send anyone into a digi-frenzied tizzy.
Your palms start sweating as one hand guides the mouse toward the Google search bar,
while the other hovers over the keyboard waiting for your brain to decide what you
are going to be looking at for the next 7 seconds…providing the page downloads fast
enough. Have I lost any of you yet? There is so much easy access to information ,and
ways to create our very own special home base of information. To command the at-
tention of others already caught up in other worlds, and draw them into yours, that
is a daunting task that takes talent, dedication, and maybe a splash of healthy ego.
It’s intimidating to start out on your own, especially with so many estab-
lished blogs out there. There’s also the occasional “social-networking for eve-

rything” site that everyone gets caught up in, because we now have the pow-
er to let everyone know exactly which café we are taking our morning double
espresso with non-fat milk at. We are all guilty of the occasional location announce-
ment and daily life update, and many of us have been able to make a living out
of clever 140 character statements. Take the time to find an audience, contribute
full paragraphs, visuals and stimulating content, and
you may find this consuming to the point of cutting
into the workweek. Melanie Pagani and Jacqueline
Massacci, owners of www.frockon.com, decided to
join the bandwidth vs. attention span battle in 2008,
and have managed to create and build something
unique and personal for the “fashion lovers” niche.

FrockOn started out in Pittsburgh, PA and is now based

out of New York City. Melanie and Jacqueline garnered
a following for the website through making personal connections in the surrounding
community of Pittsburgh. They provided a web presence for independent storeown-
ers with on-location video interviews and highlights of the store. They also part-
nered with local charities, donations from community business owners, and entertain-
ment from Pittsburgh bands to create an alternative to a “night out on the town,”
“...it was time to kick things up to a global notch...”

www.Frockon.com
with proceeds benefitting the charity’s cause. frockOn followers were able to
meet outside of their digital interactive world, and step into real-world net-
working, fashion-loving, and good-deeding events. It was through actual human and in-
terpersonal connections that they found initial success. Melanie moved to New York
City in 2009 and decided that it was time to kick things up to a global notch with
the content of the site. She worked tirelessly to find writers in New York, other
states, and countries that fit into frockOn’s mold of personal style and ideals.

Melanie and Jacqueline were both were looking to provide distinctive insight and a
refreshing perspective in the world of fashion. They wanted FrockOn to be much more
than a typical fashion/lifestyle website.

FrockOn to be much more than a typical fashion/lifestyle website. It is made up of

an incredible writing team of fashion conscious professionals spread in various loca-
tions throughout the world now. frockOn conducts in depth interviews with up and
coming designers in New York City, established stores &
boutiques, and even business owners that are not of
the fashion world. Collette, blogger of statementsin-
fashion.blogspot.com, was one of the writer’s out there
that caught Melanie’s attention with her fun and en-
thusiastic energy, and her exceptional sense of style.

Collette is the face of Michigan’s Runway and personal style

for frockOn. She commands a loyal following of 605 (and
counting, which she totally sends mad love back to on the
daily), and manages to average 70-100 comments a day on
her daily outfit posts alone. She was also recently chosen as
MTV’s style blogger of the week. Collette has interviewed,
for frockOn: The Creative Director of OPI, CEO of Modcloth.
com, famous blogger/Fashionista Saucy Glossie’ Miss Lind-
sey Calla. She has also highlighted many local Michigan bou-
tique owners about the story behind the business they built.
One might ask, how does she find the time and attention
span to conquer all of her site hits and content production,
not just for Statements In Fashion, but also for Frockon?
Q: How long have you been a writer, and has fashion always been your choice of subject?

A: Collette: I have been a freelance writer for about seven years. After learning more about Michigan fashion and vol-
unteering at Detroit Fashion Week 2010, I knew I wanted to be more focused on fashion writing and the fashion industry.
Prior to that, I had written for my local area publication, a women’s health center, and several other online websites.
Q: What made you decide to start your own style blog?

A: Collette: I’ve always had a love for fashion and have been addicted to clothes for years! I love putting together unexpected looks of
colors and patterns. I’m always being asked for styling advice from friends and coworkers, so I thought starting my own fashion blog
would be a great way to share some of my fashion styling experiences and meet tons of fashion bloggers from around the world.
GLAMOUR TOUJOURS
with Duré Couture

MUA: Beatriz Iglesias

Hair: Santi Sanchez
Photographer: Joss Uñac
Model: Micha Thyge
Dresses: DURÉ COUTURE
Accesories: Cuple, Jdys
Stylist: José David Plaza (JDYS)

Special thanks: (Cazcarra) José

Miguel, Grupo Zent & Zinnia Elegans.
www.durecouture.net
Trendforecasting

Killer Looks From The Runway

S/S 2011

Emilio Pucci Prada D&G

Get ready for summer time in Miami, Models walked down the runway D&G sends a beautiful cheetah printed
as Pucci sends sexy garments down the with an androgynous look dressed dress down the runway with white lace
runway that gives you beach feeling. in Prada. covered all around it.
 T he designers really brought it this year for their spring
summer 2011 ready-to-wear collection. Every designer’s collec-
tion was beautiful, from Dolce & Gabbana beautiful white lace
gowns to Fendi bright, and bold dresses. This year was our fa-
vorite S/S ready-to-wear. Our favorite collection was from Os-
car de la Renta, with his beautiful couture pieces. We cant wait
for Fall/Winter 2011,we know the designers wont disappoint us.

Alberta Ferretti Gucci YSL

Alberta Ferretti shows floral Gucci shows every business woman Ysl sends tailored jump suits and
prints through out the show what the brand has to offer, with skirts down the runway with grace
beautiful tailored pants, and jackets. and elegance .
Trendforecasting

Vera Wang one of our favorites

shows a tight fitted dress with a
Japan feel to it.

Valintino sent of fragile lace down

the runway with an elegant flow-
ring lace all in one .

Vera Wang Valintino

LACE
Lace is nothing new, but like all old trends their
brought back to light. In the S/S 2011 collections
many designers used lace in their garments.

D&G Emilio Pucci Christopher Kane

www.runwaystylemag.com
 Get Ready For The Award Season With Gowns To Die For.

Blumarine Oscar de la Renta Roberto Cavalli Yohji Yamamoto Alexander McQueen

Versace Marchesa Christian Dior Givenchy Giorgio Armani

Marchesa is our favorite when it comes to award season gowns.

Zac Posen Erdem

EVENTS Style 2010 Style
EVENTS Style 2010 Style

STYLE!

Style! hosted by B.L.A.C. and WDET introduced to speakers Robin Givhan and Michel Martin. Givan
a 2006 Pulizer Prize recipient is currently Washington Post’s fashion editor. Martin currently hosts
National Public Radio but is best known from her time as a news correspondant on Nightline on ABC,
where she won an Emmy.

The Gem Threatre in Detroit was the backdrop that provided Givhan and Martin a forum to have
a very informative conversation about fashion and personal style. Givhan made strong references
that style comes from within and not necessarily the clothes we wear. Martin gave a very lively
perspective on a women’s right to choose certain styles that could others could consider controver-
sal in the workplace.

Photographs by McKinley Collins

60s in Milan

Photographer: Riccardo Demartini at www.studiosmog.com

Stylist: Sandra Nikoko
Assistant Stylist: Antonio Buatti
Make Up Artist: Sabina Zanzottera
Hair Stylist: Sabina Zanzottera
Model: Kitjia at 2morrow model’s milano
Missoni: Belt
Vintage: Jersey Coat
Vintage: Shoes
Vintage: Necklace
Coat: Missoni
Shirt: Emporio Armani
Skirt: vintage
Bag: vintage
Shoes: vintage
Long Live
ALEXANDER MCQUEEN will be honoured, and Cele-
brated with an exhibition at the Costume Institute
at the Metropolitan Museum of Art next spring. The
Museum will show his pieces from the Alexander Mc-
Queen, and Givenchy archives.All of Alexander Mc-
Queen work is a piece of art, and he deserves to be
honoured. McQueen has left us with his legacy and
we appreciate it. Long live McQueen.

Fall/Winter 2002 Spring/Summer 2002 Fall/Winter 2003

McQueen By David Alverto

Spring/Summer 2003 Fall/Winter 2004 Spring/Summer 2004

Fall/Winter 2005 Spring/Summer 2005 Fall/Winter 2006

Spring/Summer 2006 Fall/Winter 2007 Spring/Summer 2007

Fall/Winter 2008 Spring/Summer 2008 Fall/Winter 2009

Spring/Summer 2009 Fall/Winter 2010 Spring/Summer 2010

Spring Summer 2011

Sarah Burton showcased the first fashion

show this spring since the designer Lee’s
death in February. The collection showed
many tradmarks of McQueen, and it felt
like the brand was reborn once again.
 Katerina Bocci The designer

Albanian-born Katerina Bocci is an award-winning designer who

has acquired international acclaim among fashion elite and ce-
lebrities, including Aretha Franklin, Fergie and Jordin Sparks.

As a young girl, Bocci had always dreamed of becoming a fash-

ion designer, creating dresses for her dolls. She graduated from
the SITAM School in Padova, Italy and opened a fashion studio in
Albania.

Bocci came to America in 2001and quickly became recognized

for her one-of-a-kind creations, building a faithful clientele and
a prospering business.

Since launching her successful couture eveningwear collection

at the 2007 Fashion Week in New York, Katerina Bocci is expand-
ing her profile with the launch of her premiere bridal gown col-
lection. The luxury bridal collection features exquisite fabrics,
hand-sewn craftsmanship and innovative, sophisticated designs
using 100-percent silk organza and tulle, hand-beaded laces and
rosettes, and Swarovski trims and stones in an array of colors.

Individuality is a key ingredient in Katerina Bocci bridal. From

bold, avant-garde gowns fit for black-tie affairs to sleek, classic designs ideal for destination or outdoor
weddings, Bocci’s collection encompasses each bride’s unique wedding style.

“The first question I ask every bridal client is ‘describe the dress you dreamed of as a little girl,’” says
Bocci. “I want to turn fantasy into reality for these women. This is the gown they’ll remember forever.”

Bocci’s years of pattern making experience rounds out the true custom design process for flawless,
formfitting perfection. All of Bocci’s designs hold the bride’s exact measurements, which she either
takes herself or are sent in by the select bridal boutiques that carry the line.

Bocci’s gowns are made in the USA and include eco-friendly materials, including 100 percent cotton for
comfortable dress liners.

Bocci sought to create attainable luxury, standing by her philosophy that dream dresses should be avail-
able to all brides. Bocci’s collection offers a broad range of price points to accommodate brides of all
budgets.
 Inside Feature
2011 BRIDAL
COLLECTION
Katerina Bocci launched her 2011 luxury bridal collec-
tion in October. She premièred the Katerina Bocci Brid-
al Collection just last year (2009) to glowing reviews.

Bocci showcased her 2011 bridal collection at New

York International Bridal Week at New York City’s Pier
94. Her gowns was also revealed in the exclusive Wed-
ding Trendspot Fashion Show. Bocci traveled to New
York with Michigan’s Runway Spa & Salon who handled
hair and makeup for several local models, including
Tika Ivezaj (Victoria’s Secret Model Search Finalist).
The 2011 Katerina Bocci Bridal Collection carries on her luxury line’s tradition of using exquisite fab-
rics, hand-sewn craftsmanship and innovative and sophisticated designs. Bocci uses 100 percent silk
organza and tulle in an array of whites, creams and blushes to create gowns that will encompass each
bride’s unique sense of style. Complete with hand-cut patterns, custom designs, and hand-sewn wed-
ding dresses for the most discerning brides-to-be, Bocci’s 2011 collection showcases her creative use
of hand-beaded and metallic thread laces, rosettes, and Swarovski trims and stones. Inspired by real
brides, Bocci’s 2011 collection features an array of designs, including stunning, cutting-edge gowns fit
for formal affairs; sleek, classic designs fit for uptown weddings; and sweet and sexy dresses perfect
for destination and outdoor ceremonies. Bocci’s years of pattern making experience rounds out the
true custom design process for flawless, formfitting perfection. All of Bocci’s designs hold the bride’s
exact measurements, which she either takes herself or are sent in by the select bridal boutiques that
carry the line.
Who’s The Fairest
Art Direction/Wardrobe Stylist: Noleet Rice
Lead Fashion Stylist: David Alverto
Models: Kelsey Lindner, Manuel Macias and Lamiya LaViolette
Assistant Stylist: Samm Yazmeen Rayne Will
Photographer: Emanuel Ioan Neculai
Makeup: Tia Ball
Hair: Lauren Lindner
Evening gowns provided by Katerina Bocci Designs | 568.247.3622
Accessories provided by the Runway at GM Renaissance | 313.568.7797
BACHRACH
a man’s road to looking great
www.bachrach.com
 Art Direction/Lead Fashion Stylist: David Alverto
Models: Manuel Macias
Photographer: Emanuel Ioan Neculai
Makeup: Tia Ball
Hair: Lauren Lindner

www.bachrach.com
www.bachrach.com
www.bachrach.com
The Power of Promotion
by Noleet Rice

In the fashion industry, your only as good as your last collection. Your only as
good as your last fashion show. Your as good as your last __________. Well, you
fill in the blank. As industry professionals, we are engrossed in our craft. We tend
to forget that we also need marketing to promote ourselves and our businesses.
The question we need to ask ourselves as professionals is who are we marketing
to? Who is our demographic? Who is our target market?

For example, if you are a designer, you have to ask yourself, are my designs be-
ing seen by just friends and family? Are my designs being seen by consumers? Are
buyers able to purchase pieces to keep me in business? Am I making money to
garnera profit? Am I making enough money to produce more collections. If you
are any professional in this industry, are you leaving yourself open for expansion
and growth? If you are not advertising or promoting yourself, then the answer is
“no.”

5 WAYS TO PROMOTE

WORD OF MOUTH
This is the most economical method. “Word of Mouth” promotion is a very pow-
erful tool. It costs nothing to have a client let others know about your business.
Always, be the best you can be on paid or unpaid projects. There may be people
there that can pass the word along, good or bad, about you and your business.

RADIO
Let’s just say your listening to the radio and a catchy ad or jingle plays. You can’t
get it out of your head until finally you end up buying the product or using the
service. Radio advertisement reaches an audience that may not have heard of
you and what you do. Will Nelson, Marketing Director of The F.A.C.T.S. (Fashion
Artists Creating Trends & Styles) Show on www.1440wdrj.com says, “Radio is an
excellent format to advertise. For example, The F.A.C.T.S. Show has over 35,000
listeners and reaches a diverse demographic of people. It is a medium where
someone looking to advertise can be heard within his or her budget.” If you want
more information, Will Nelson can be reached at 313.912.0174.
ONLINE OR BLOGS
Online is a strong resoure for advertisement. It’s called the world wide web for
that very reason. It reaches a large audience who are online. The challenge of
marketing online is directing clients to your website or banner. There are mil-
lions of websites and pop-up ads out there. Some companies are paid to push your
website or product online. Their rates can be reasonable or down-right expensive.
It all depends on how much advertising online you want to pay these companies
to produce. It is always good to connect with those sites that fit the same profile
as your business. Blogs are a good tool that promotes the industry, as well as, its
goods and services. Professional bloggers can be hired to write up your business
daily, weekly or monthly.

MAGAZINES or NEWSPAPERS
Print ads in a magazine or leaves a lasting impression on people who see them.
They can tear it out and post it up on a bulletin board. In magazines, prospective
clients can flip back to a page, fold it or put a marker to refer back to your adver-
tisement. David Alverto, Co-editor of Runway Style Magazine, says “our market-
ing department allows business to use our magazine for placing full or half page
ads. We keep our rates reasonable to help industry professionals use the power
of promotion to network.” To contact the marketing department at Runway Style
Magazine, call 313.912.0174.

TELEVISION
Commercials on television is a great tool to convince people how much they need
your service, product or brand. Developing a great slogan can give your business
“brand identity.” Commercials can get into the minds of the consumer over a
period of time. The end result of an effective commericial is people will become
loyal to your business.
Coat: Desigual
Jewelry: Unpomela
PRAHA EXTRAVAGANZA

Photography: Ryan Jerome

(www.ryanjerome.com)
Production & Styling: Stephan Kallaus
(www.stephankallaus.com)
Hair & Make-up: Lucia Senková
Model: Khrystyna Kutsmyda
(www.unique-one.com)
Location: Carlo IV Boscolo Luxury Hotel Prague
Pantsuit: HUGO
Blouse: Schlüter
Brooch: Chanel Vintage
Gloves: Beck
Handbag & Shoes: Aigner
Dress: Aigner
Earrings: Nova Ice
Clutch: Kate Moss for Longchamp
Coat: Lacoste
Dress & Boots: HUGO
Belt & Gloves: Patina
Stockings: Max Mara
Jewelry & Rose: Stylist’s own
Dress: Longchamp
Coat: Marlboro Classics
Headpiece: ALIDA
Bangles: Unpomela
Handbag: Aigner
Dress: Marcel Ostertag
Headpiece: A-Zone
Shoes: Femme
Pantsuit: DAKS
Blouse: Benetton
Earrings: Sibley Antiques
Bracelet: Nova Ice
Suit & Leather Shirt: Aigner
Sunglasses: Balenciaga Vintage
Earrings: Aigner Vintage
Gloves & Bracelet: Yesterday
Clutch: Longchamp
Stockings: Max Mara
Shoes: Robert Clergerie
Jacket: Marcel Ostertag
Pants: Thoegersen
Jewelry: Patina
Shoes: Robert Clergerie