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PROPOSED REVISIONS TO THE GREEN GUIDE (FTC)

PROPOSED REVISIONS TO THE GREEN GUIDE (FTC)

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Published by Adrián García

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Published by: Adrián García on Jan 04, 2011
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PROPOSED REVISIONS TO THE GREEN GUIDESTABLE OF CONTENTS
I.Overview...............................................................2II. Background.............................................................6A.The Green Guides..................................................6B.The Green Guides Review............................................71.First Request for Public Comment................................72.Workshops and Corresponding Requests for Public Comment..........83.Consumer Perception Evidence..................................9a.CommentersSubmissions..............................10 b.The Commissions Consumer Perception Study..............11C. Outline of This Notice..............................................13III.Proposed Non-substantive Changes to the Current Green Guides..................13IV.General Issues..........................................................15A.Continuing Need for the Guides......................................151.Comments.................................................152.Analysis...................................................16B.Industry Compliance...............................................171.Comments.................................................172.Analysis...................................................19C.Changes in Technology or Economic Conditions.........................211.Comments.................................................212.Analysis...................................................23D.International Laws.................................................231.Comments.................................................232.Analysis...................................................25E.Overlap with Other Federal, State, or Local Laws.........................261.Comments.................................................262.Analysis...................................................28F.Life Cycle Analysis................................................291.Comments.................................................30a.LCAs as Marketing Claims..............................30 b.LCAs as Substantiation.................................322.Consumer Perception Evidence.................................333.Analysis...................................................34V.Claims Addressed by the Current Green Guides................................35A. General Environmental Benefit Claims.................................351.The Current Guides..........................................352.Comments.................................................36a.Substantiating General Environmental Benefit Claims – Life Cycle Considerations...............................36
 
ii b.Qualifying General Environmental Benefit Claims............39c.Prohibiting All General Environmental Benefit Claims........403.Consumer Perception Evidence.................................414.Analysis and Guidance........................................44a.Unqualified General Environmental Benefit Claims...........44 b.Qualified General Environmental Benefit Claims.............46B.Certifications and Seals of Approval...................................501.The Current Guides..........................................502.Comments.................................................51a.Use of Certifications and Seals in Marketing................53 b.Third-Party Certifications as Substantiation.................563.Analysis and Guidance........................................58a.Certifications and Seals as Endorsements...................59 b.Certifications and Seals as General EnvironmentalBenefit Claims........................................62c.Third-Party Certifications as Substantiation.................64C.Degradable Claims.................................................661.The Current Guides..........................................662.Comments.................................................673.Consumer Perception Evidence.................................694.Analysis and Guidance........................................69a.Solid Waste Time Period for Degradation.................70 b. Solid Waste Substantiation.............................71c. Liquid Waste.........................................72d. Emerging Oxo-degradable Claims.........................73D.Compostable Claims...............................................741.The Current Guides..........................................742.Comments.................................................753.Consumer Perception Evidence.................................754.Analysis and Guidance........................................76a. Limited Availability of Composting Facilities...............76 b. Substantiating Compostable Claims.......................77c.Time Period for Composting.............................79E.Recyclable Claims.................................................801.The Current Guides..........................................802.Comments.................................................81a.The Substantial Majority Threshold.......................81i.Lower the Substantial Majority Threshold............82ii.Quantify the Substantial Majority Threshold...........83iii.Permit Positive Disclosures for Recyclable Claims......84 b.Use of the SPI Code....................................843.Analysis and Guidance........................................86a.The Substantial Majority Threshold.......................87i.Retaining the Substantial Majority Threshold..........87ii.Quantifying the Substantial Majority Threshold........88 b.Use of Positive Disclosures..............................90
 
iiic.Use of the SPI Code....................................91F.Recycled Content Claims............................................911.The Current Guides..........................................912.Comments.................................................93a.Pre-consumer Recycled Content Claims for Textiles..........93 b.Distinction Between Pre- and Post-consumer Recycled Content.94c.Calculating Recycled Content............................953.Consumer Perception Evidence.................................964.Analysis and Guidance........................................97a.Pre-consumer Recycled Content Claims for Textiles..........97 b.Distinction Between Pre- and Post-consumer Recycled Content.99c.Calculating Recycled Content...........................100d.Unqualified Recycled Content Claims.....................102e.Implied Claims ......................................102G.Ozone-Safe and Ozone-Friendly Claims...............................1041.The Current Guides.........................................1042.Comments................................................1053.Analysis and Guidance.......................................106H.Free-of and Non-toxic Claims.......................................1071.The Current Guides.........................................1072.Comments................................................109a.Free-of Claims.......................................109 b.Non-toxic Claims.....................................1123.Analysis and Guidance.......................................113a.Free-of Claims.......................................113 b.Non-toxic Claims.....................................116I.Source Reduction Claims...........................................117J.Refillable Claims.................................................117VI.Claims Not Addressed by the Current Green Guides...........................118A.Sustainable Claims................................................1181.Comments................................................1182.Consumer Perception Evidence................................1253.Analysis..................................................127B.Organic and Natural Claims.........................................1281.Overview Guidance from Other Agencies......................129a.Organic Claims......................................129 b.Natural Claims.......................................1302.Comments................................................131a.Organic Claims......................................131 b.Natural Claims.......................................1343.Consumer Perception Evidence................................1354.Analysis..................................................136a.Organic Claims......................................136i.Organic Claims for Agricultural Products............137ii.Organic Claims for Non-agricultural Products........138

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