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Published by: abcd3705 on Jan 04, 2011
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05/31/2013

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CHAPTER #1: INDUSTRY ANALYSIS
 
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1.1: INTRODUCTION........................................................................................31.2: HISTORY/ BACKGROUND......................................................................31.3: MAJOR PLAYERS......................................................................................41.4: PEST ANALYSIS.........................................................................................51.4.1: POLITICAL FACTOR.............................................................................61.4.2: ECONOMIC FACTOR.............................................................................61.4.3: SOCIO-CULTURE FACTOR..................................................................71.4.4: TECHNOLOGICAL FACTOR................................................................71.5: PORTER’S FIVE FORCES MODEL.........................................................91.5.1: THREATS...................................................................................................101.5.2: POWER OF BUYERS................................................................................101.5.3: POWER OF SUPPLIERS..........................................................................101.5.4: THREATS OF SUBSTITUTE...................................................................101.5.5: COMPETITIVE RIVALRY......................................................................111.6: STRATEGIC GROUP MAP.........................................................................11CHAPTER # 2: COMPANY ANALYSIS2.1: INTRODUCTION….....................................................................................142.2: BACKGROUND............................................................................................152.3: SWOT ANALYSIS........................................................................................172.4: PLC.................................................................................................................192.5: BLC.................................................................................................................192.6: BRAND ANALYSIS......................................................................................20CHAPTER # 3: COMPETITORS ANALYSIS3.1: ANALYSIS OF MAJOR PLAYERS............................................................23CHAPTER # 4: FINDINGS4.1: CUSTOMERS ANALYSIS...........................................................................384.1.1: AIOD............................................................................................................384.1.2: REFERANCE GROUP INFLUECNE MATRIX....................................394.2: PERCEPTUAL MAPPING..........................................................................404.3: BCG MATRIX...............................................................................................434.4: MARKETING MIX.......................................................................................474.5: FCB GRID......................................................................................................53CHAPTER # 5: RECOMANDATION AND CONCLUSION5.1: RECOMANDATION AND CONCLUSION...............................................59CHAPTER # 6: REFERANCES6.1: REFERANCES AND BIBLIOGRAPHY.....................................................61
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