FACULDADE DE ECONOMIA UNIVERSIDADE DO ALGARVE
Relationship Marketing and Consumer BehaviorIn Fast-Moving Consumer Goods
João Manuel Pinto e Castro Thesis presented to obtain a doctoral degreein Management(Ramo de Gestão, especialidade de Marketing)Supervisor: Prof. Eduardo CasaisMay, 2006
FACULDADE DE ECONOMIA UNIVERSIDADE DO ALGARVE
Relationship Marketing and Consumer BehaviorIn Fast-Moving Consumer Goods
João Manuel Pinto e Castro Thesis presented to obtain a doctoral degreein Management(Ramo de Gestão, especialidade de Marketing)Supervisor: Prof. Eduardo CasaisMay, 2006
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3.4.4 – The formation of attitudes for Relationship Marketing and Consumer Behavior in Fast-Moving Consumer Goods
Doctoral thesis on the applicability of the concepts of relationship marketing to fast-moving consumer goods brands.
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