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Relationship Marketing and Consumer Behavior in Fast-Moving Consumer Goods

Relationship Marketing and Consumer Behavior in Fast-Moving Consumer Goods

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Doctoral thesis on the applicability of the concepts of relationship marketing to fast-moving consumer goods brands.
Doctoral thesis on the applicability of the concepts of relationship marketing to fast-moving consumer goods brands.

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Published by: João Pinto E Castro on Jan 04, 2011
Copyright:Attribution Non-commercial

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07/11/2013

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FACULDADE DE ECONOMIA UNIVERSIDADE DO ALGARVE
Relationship Marketing and Consumer BehaviorIn Fast-Moving Consumer Goods
 João Manuel Pinto e Castro Thesis presented to obtain a doctoral degreein Management(Ramo de Gestão, especialidade de Marketing)Supervisor: Prof. Eduardo CasaisMay, 2006
 
 
FACULDADE DE ECONOMIA UNIVERSIDADE DO ALGARVE
Relationship Marketing and Consumer BehaviorIn Fast-Moving Consumer Goods
 João Manuel Pinto e Castro Thesis presented to obtain a doctoral degreein Management(Ramo de Gestão, especialidade de Marketing)Supervisor: Prof. Eduardo CasaisMay, 2006

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