Scribd Logo
Upload

Welcome to Scribd!

  • MKT

    Uploaded by

    Rohit Bakshi
    14 views1 page
    17,000 Customers + target segment not going to either symphonies or concert / opera. 13,500 consumers Steal Share attract new brand users i.e. Who visit COC / CEHK but not HKPO. 4,242 consumers Increase consumption among multi-brand consumers.

    Original Description:

    Original Title

    mkt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    17,000 Customers + target segment not going to either symphonies or concert / opera. 13,500 consumers Steal Share attract new brand users i.e. Who visit COC / CEHK but not HKPO. 4,242 consumers Increase consumption among multi-brand consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    MKT

    Uploaded by

    Rohit Bakshi
    17,000 Customers + target segment not going to either symphonies or concert / opera. 13,500 consumers Steal Share attract new brand users i.e. Who visit COC / CEHK but not HKPO. 4,242 consumers Increase consumption among multi-brand consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Acquisition

    Retention

    Stimulate Demand

    Attract Visual Concert/Opera ~17,000 Customers + target segment not going to either symphonies or concert/opera

    Increase consumption among current users . 13500 consumers

    Steal Share

    Attract new brand users i.e. who visit COC/CEHK but not HKPO. 4,242 consumers

    Increase consumption among multi-brand consumers i.e. ones who visit HKPO and COC/CEHK . 4,758 consumers

    You might also like