ANNA UNIVERSITYOF TECHNOLOGY, COIMBATORE

Master of Business Administration

Curriculum and Syllabi - 2009
Trimester –I

Course Title of the Course Hours /Week Credits Maximum marks

Code
L T P Internal External Total
MBA 0901 Management Principles 4 3 50 50 100
MBA 0902 Quantitative Methods for
3 1 3 50 50 100
Management
MBA 0903 Managerial Economics 4 3 50 50 100
MBA 0904 Organisational Behaviour 4 3 50 50 100
MBA 0905 Accounting for Managers 3 1 3 50 50 100
MBA 0906 Executive Communication – Practical 4 2 100 - 100

Trimester –II

Course Title of the Course Hours /Week Credits Maximum marks

Code
L T P Internal External Total
MBA0921 Decision Models in Business 3 1 3 50 50 100
MBA0922 Financial Management 3 1 3 50 50 100
MBA0923 Marketing Management 4 3 50 50 100
MBA0924 Human Resources Management 4 3 50 50 100
MBA 0925 Management Information Systems 4 3 50 50 100
MBA 0926 Business Application Software 4 2 100 - 100

Trimester –III

Course Title of the Course Hours /Week Credits Maximum marks

Code
L T P Internal External Total

MBA09 31 Production Management 3 1 3 50 50 100

MBA0932 International Business Management 4 3 50 50 100
MBA0933 Entrepreneurship Development 4 3 50 50 100
MBA0934 Research Methods in Business 3 1 3 50 50 100
Disaster Management 4 3 50 50 100
MBA0935
Emerging Trends in Management – 4 2 100 - 100
MBA0936
Practical

MBA0942 : INTERNSHIP Training: 4 - 6 WEEKS

Report of the Internship training is to be submitted by the students within 30 days from the commencement
of the Fourth Trimester. Evaluated report should be sent to the Controller of Examinations by the HOD/
Director through the Principal, before the last working day of the Fourth Trimester
 Trimester –IV

Course Title of the Course Hours /Week Credits Maximum marks

Code
L T P Internal External Total

MBA 0941 Strategic Management 4 3 50 50 100

E1* Elective -1 4 3 50 50 100
E2* Elective -2 4 3 50 50 100
E3* Elective -3 4 3 50 50 100
E4* Elective -4 4 3 50 50 100
MBA 0942 Internship Training 4 100 - 100
MBA 0943 Managerial Skill Development-I 4 2 100 100

Trimester –V

Course Title of the Course Hours /Week Credits Maximum marks

Code
L T P Internal External Total
MBA 0951 Indian Ethos and Values 4 3 50 50 100
E5* Elective -5 4 3 50 50 100
E6* Elective -6 4 3 50 50 100
E7* Elective -7 4 3 50 50 100
E8* Elective -8 4 3 50 50 100
MBA 0952 Managerial Skill Development-II 4 2 100 - 100

Trimester –VI

Course Title of the Course Hours /Week Maximum marks

Code Credits
L T P Internal External Total
MBA 0961 Project Work 24 12 150 150 300

*As a part of dual specialization students are instructed to select two functional areas as their
electives from the areas given below. In trimester IV students are instructed to select any two
papers from Sl No 1 to 3 only and two papers in trimester V from the remaining papers of the
selected area of specialization.
L- Lecture
T - Tutorial
P- Practical
No of Credits to be earned- 101
 List of Electives
MARKETING

Sl Course Code Title of the Course Hours /Week Credits Maximum marks
No
L T P Internal External Total

01 MBA M09 01 Consumer Behaviour 4 3 50 50 100

02 MBA M09 02 Advertising & Promotion Management 4 3 50 50 100
03 MBA M09 03 Rural Marketing 4 3 50 50 100
04 MBA M09 04 Services Marketing 4 3 50 50 100
05 MBA M09 05 Retail Management 4 3 50 50 100
06 MBA M09 06 International Marketing 4 3 50 50 100

SYSTEMS

Sl Course Title of the Course Hours /Week Credits Maximum marks

No Code
L T P Internal External Total

01 MBA S09 01 Knowledge Management Systems 4 3 50 50 100

02 MBA S09 02 Software Project and Quality 4 3 50 50 100
Management
03 MBA S09 03 Decision Support System 4 3 50 50 100
04 MBA S09 04 Enterprise Resource Planning 4 3 50 50 100
05 MBA S09 05 E-Business 4 3 50 50 100
06 MBA S09 06 Database Management Systems 4 3 50 50 100

FINANCE

Sl Course Title of the Course Hours /Week Credits Maximum marks

No Code
L T P Internal External Total

01 MBA F09 01 Security Analysis & Portfolio 4 3 50 50 100

Management
02 MBA F09 02 Management of Financial Services & 4 3 50 50 100
Institutions
03 MBA F09 03 International Financial Management 4 3 50 50 100
04 MBA F09 04 Financial Derivatives 4 3 50 50 100
05 MBA F09 05 Strategic Financial Management 4 3 50 50 100
06 MBA F09 06 Insurance and Risk Management 4 3 50 50 100
 HUMAN RESOURCE

Sl Course Title of the Course Hours /Week Credits Maximum marks

No Code
L T P Internal External Total

01 MBA H09 01 Organisational Change 4 3 50 50 100

02 MBA H09 02 Performance Management 4 3 50 50 100
03 MBA H09 03 Industrial Relations and Labour 4 3 50 50 100
Legislations
04 MBA H09 04 Human Resources Development 4 3 50 50 100
05 MBA H09 05 International Human Resource 4 3 50 50 100
Management
06 MBA H09 06 Contemporary Human Resource 4 3 50 50 100
Practices

PRODUCTION

Sl Course Title of the Course Hours /Week Credits Maximum marks

No Code
L T P Internal External Total

01 MBA P09 01 Supply Chain Management 4 3 50 50 100

02 MBA P09 02 Total Quality Management 4 3 50 50 100
03 MBA P09 03 Project Management 4 3 50 50 100
04 MBA P09 04 Technology Management 4 3 50 50 100
05 MBA P09 05 Business Process Reengineering and 4 3 50 50 100
Value Engineering
06 MBA P09 06 Advanced Operation Management 4 3 50 50 100
 SYLLABUS
TRIMESTER - IV
MBA 09 41 STRATEGIC MANAGEMENT

S.No Topics No of hours

STRATEGY AND PROCESS
1  Introduction- Concept of Strategy
 Strategy Formation Process 8
 Stakeholders in Business – Vision, Mission and Purpose
 Business Definition, Objectives and Goals
 Corporate Governance and Social Responsibility.

2 COMPETITIVE ADVANTAGE
 External Environment - Porter’s Five Forces Model 8
 Strategic Groups Competitive Changes during Industry
evolution
 Globalisation and Industry Structure
 National Context and Competitive advantage resources
 Capabilities and competencies–core competencies
 Generic Building Blocks of Competitive Advantage
 Distinctive Competencies
 Resources and Capabilities durability of competitive
Advantage
 Avoiding failures and sustaining competitive advantage

3 STRATEGIES
 The generic strategic alternatives – Stability, Expansion, 8
Retrenchment and Combination strategies
 Competitive based strategies-Low cost, Best cost different ion
– Niche low differention
 Business level strategy- Strategy in the Global Environment
 Corporate Strategy-Vertical Integration-Diversification and
Strategic Alliances
 Building and Restructuring the corporation- Strategic analysis
and choice
 Environmental Threat and Opportunity Profile (ETOP) -
Organizational Capability Profile - Strategic Advantage Profile
 Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis
 Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card

4 STRATEGY IMPLEMENTATION & EVALUATION 8

 The implementation process
 Resource allocation, Designing organisational structure
 Designing Strategic Control Systems
 Matching structure and control to strategy
 Implementing Strategic change-Politics-Power and Conflict-
Techniques of strategic evaluation & control
OTHER STRATEGIC ISSUES
5  Managing Technology and Innovation 8
 Strategic issues for Non Profit organizations
 New Business Models and strategies for Internet Economy
Total 40
References

 Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated

approach, Biztantra, 2009

 Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009

 Fred R.David, Strategic management, Prentice Hall of India, 2009

 Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Concepts in Strategic

Management and Business policy, Pearson Education, 2010

 Mathur, Text book of Strategic Management, Macmillan, 2009

 Michael A.Hitt Robert E.Hoskisson R.Duane Ireland Management of StrategyConcepts

and Cases, Cengage Learning 2010

 John A Pearce Richard B Robinsonm Strategic Management Tata McGraw- Hill, 2009

 Ramaswamy, Namakumari, Strategic Planning- Formulation of Corporate Strategy, 2009

 Francis Cherunilam Strategic Management Himalaya Publishing House, 2009

 Upendra Kachru Strategic Management Excel Books 2009

 Parasuram, Fundamentals of Strategic Management, Wiley,2010

 Colin White, Strategic Management, Ane books, 2009

 Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009

 MBA09043 MANAGERIAL SKILL DEVELOPMENT-I

S.No Topics No of hours

LISTENING SKILLS
 An over view of listening
1
 Barriers for listening
 Effective listening 8
 Academic listening
 E- listening
WRITING SKILLS
 Business letters
2  Report preparation
 Agenda, Minutes of meeting 8
 E- Writing
EMPLOYABILITY SKILLS
 Job application
3  Covering Letters
 Resume preparation 8
 Reasoning
 GD and Interview
SOFT SKILLS
 Interpersonal skills
4  Intrapersonal skills 8
 Problem solving skills
 Negotiation skills
LEADERSHIP SKILLS
 Goal setting
5  Public speaking 8
 Team building
 Conflict Management
Total 40

References:
 Sherfield, Montgomery, Moody, Developing Soft Skills, Pearson, 2009
 McGrath, Basic Managerial Skills for All, PHI,2010
 Kevin Gallaher, Skills Development for Business and Management students,
Oxford, 2010
 Lisikar, Flatley, Rentz, Pande, Business Communication, Tata McGraw Hill,2010
 Asha Kaul, Business Communication, PHI,2010
 Sahgal, Vandana, Business Communication, Excel Books,2009
 Suresh, Savithri, Sreehari, Communication Skills and Soft Skills : An Integrated
Approach, Pearson, 2009
 Dutt et al. A course in Communication Skills, Foundation Books, 2008
 Sasikumar, Dutt, Rajeevan, A Course in Listening & Speaking –I, Foundation
Books, 2008
 Sasikumar, Dutt, Rajeevan, A Course in Listening & Speaking –II, Foundation
Books, 2008
 Dhanna Booher, E-writing, Macmillan,2010
 TRIMESTER – V
MBA 09 51 INDIAN ETHOS & VALUES
S.No Topics No of hours
1 INDIAN MODEL OF MANAGEMENT 8
Indian Ethos
 Need, purpose, relevance
 Model of Management in the Indian Social political
environment
 Distinctive features of Indian ethos of management.
Indian Heritage in Business and Management
 Quality
 Economics of giving
 Law of Karma,
 The matrix of vendantic philosophy and wisdom in aid of
contemporary management
2 ETHICS -BUSINESS 8
 Religious view
 Ethics policy
 Scholars view on ethics.
ETHICS -TEACHING
 Education;
 Relevance of values in Management
 Need for Values in Global Change - Indian perspective.
3 VALUES 8
 Purpose
 Science and human values
 Aristotle view
 Application of Values
 Holistic Approach for Managers in Decision Making
 Trans-cultural Human Values in Management
 Secular Versus Spiritual Values in Management
 Stakeholder perspective
4 INDIAN PERSPECTIVE ON GENERAL AND FUNCTIONS OF 8
MANAGEMENT
 Planning
 Organizing
 Leadership
 Control
 Communication,
 Decision making-
 Holistic Approach
 Organization Behaviour
5 SELF-MANAGEMENT 8
 Personal growth and lessons from
Ancient Indian Education System
 Lack of Clarity about Role and Goal
 Techniques for Time Management
 Stress management and Anger management
EMERGING TRENDS
 Indian Ethos and Corporate Governance
 Relevance of Gandhian Thought for the contemporary
managers
Total 40
References

 Nandagopal, Ajith Shanker, Indian Ethos and Values in Management , Tata Mcgraw
Hill,2010
 Khandelwal Indian Ethos and Values for Managers, Himalaya Publishing House, 2009
 Biswanath Ghosh, Ethics In Management And Indian EthosVikas Publishing House.,2009
 Joseph Des Jardins, An Introduction to Business Ethics , Tata Mc Graw Hill,2009
 Management by Values, Oxford University Press, New Delhi, 2008
 Rinku Sanjeev, Parul Khanna, Ethics and Values in Business Management, Ane Books
Pvt.Ltd., 2009
 Rao. A.B,Business Ethics and Professional values, Excel Books, 2000
 Gandhi M K, The Story of My Experiment with Truth, Navjivan Publishing House,
Ahmedabad, 1972
 MBA09052 MANAGERIAL SKILL DEVELOPMENT-II

S.No Topics No of hours

BUSINESS PLAN DEVELOPMENT

 Company description
 Target Market
 Competitive analysis
 Marketing & Sales plan
1
 Operations Plans 8
 Management team
 Development plans
 Financials
PERSONALITY DEVELOPMENT
 Body language
2  Etiquette 8
 Mannerism
PRESENATATION SKILL DEVELOPMENT
 Audience awareness
 Pre-preparation of presentation
3
 Developing a presentation 8
 Usage of audio- visual aids
4 DEVELOPMENT OF CRITICAL AND REFLECTIVE THINKING
 Understanding thinking process using NLP
 NLP basics 8
 Ego states &Transactions
COPING SKILLS
 Acclimatisating with Organisational climate
5  Adapting with new Organisational culture 8
 Continuous learning
40

Reference

 Wallance, Masters, Personality Development, Cengage2009

 Rhonda Abrams Business Plan in a Day, Prentice Hall of India, 2009
 Joan Van Emden, Lucinda Becker, Presentation Skills for Students, Palgrave
Macmillan2009
 Locker, Kaczmarek, Business Communication, Tata McGraw Hill,2010
 Ramesh & Ramesh,The ACE of Soft Skills : Attitude, Communication and Etiquette
for Success, Pearson,2010
 Lewis, Body Language, Sage Publication,2008
 Richard, The Definitive Business Plan : The Fast Track to Intelligent Business
Planning for Executives and Entrepreneurs, 1/e, Pearson,2010
 Hurlock, Personality Development, Tata McGraw hill,2010
 Bhatti, The Dynamics of Personality, Pearson, 2009
 Asha Kaul, Business Communication, PHI,2010
 ELECTIVES - MARKETING

MBA 09 M01 CONSUMER BEHAVIOUR

S.No No of hours
Topics

1 CONSUMER BEHAVIOUR -INTRODUCTION 8

 Dimensions of consumer behaviour

 Application of consumer behaviour knowledge in
marketing decisions

 Approaches to the study of consumer behaviour

2 CONSUMER BEHAVIOR MODELS 8

 Industrial and individual consumer behaviour models

 Howard- Sheth, Engel – Kollat, Webster and wind Models
 Implications of the models on marketing decisions.

3 CONSUMER BEHAVIOUR INTERNAL INFLUENCES 8

 Psychological Influences on consumer behavior

 Motivation
 Perception
 Personality Learning and Attitude
 Self Image and Life styles
 Consumer expectation and satisfaction

4 CONSUMER BEHAVIOUR EXTERNAL INFLUENCES 8

 Socio-Cultural, Cross Culture

 Family group
 Reference group
 Communication

5 CONSUMER PURCHASE DECISION PROCESS 8

 High and low involvement

 Pre-purchase and post-purchase behavior
 Purchase decision process
 Diffusion of Innovation
 Managing Dissonance

Total 40
References

 Jay D. Lindquist and Joseph Sirgy, Shopper, Consumer Behavior, Biztranza 2009
 Paul Peter , Consumer Behavior and Marketing Stratergy, Tata McGraw Hill, 2010
 Leon G. Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Pearson
Education, 2010
 David L.Loudon, Albert J Della Bitta, Consumer Behaviour, Tata McGraw Hill, 2010.
 Ramanauj Majumdar, Consumer Behaviour, PHI,2010
 Blackwell, Consumer Behaviour, Cengage,2009
 Hawkins, Consumer Behaviour Building Marketing Strategy,Tata McGraw Hill2010.
 Raju, Dominique Xavedel, Consumer Behaviour, Concepts Applications and Cases, Vikas
Publishing House ,2010
 Kazmi, Consumer Behaviour, Excel Books,2009
 Evans, Consumer Behaviour, Wiley Publishing ,2009
 Wayne D.Hoy Deborah J Maclnnis Pinaki Dasgupta, Consumer Behaviour, Bizantra, 2009
 Suja R.Nair “Consumer Behaviour in Indian Perpectives”, Himalaya Publishing House,
2010
 John Desmond, Consumer Behaviour, Ane Books, 2007
 MBA 09 M02 ADVERTISEMENT AND PROMOTION MANAGEMENT

S.No No of hours
Topics

1 INTRODUCTION TO ADVETISEMENT 8

 Concept, definition and objectives

 Social, Economic and Legal Implications of advertisements
 Role of advertising in modern business world
 Ethics in advertising
 Advertising agency
 Advertising campaigns
2 MEDIA MANAGEMENT 8
 Media selection
 Media plan
 Reach and frequency of advertisements
 Advertisement costs
 Media Mix
 Media strategy and scheduling
3 DESIGN AND EXECUTION OF ADVERTISEMENTS 8
 Message development
 Different types of advertisements
 Layout
 Design appeal
 Copy structure
 Advertisement production
 Print, Radio. T.V. and Web advertisements
 Media Research
 Testing validity and Reliability of advertisements
 Measuring impact of advertisements
4 INTRODUCTION TO SALES PROMOTION 8
 Concept, definition and objectives
 Scope and role of sale promotion
 sales promotion techniques
 Trade oriented and consumer oriented.
5 SALES PROMOTION CAMPAIGN 8
 Requirement identification
 Designing of sales promotion campaign
 Involvement of salesmen and dealers
 Out sourcing sales promotion
 Integrated promotion
 Coordination within the various promotion techniques
 Online sales promotions
Total 40
References

 Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education, 2009.
 Betch and Michael, Advertising and Promotion, Tata McGraw Hill, 2010
 Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing
communication, Prentice Hall of India 2009
 Shah , Dezeoo, Advertising and Promotions-An IMC perspective Tata McGraw Hill, 2010
 Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 2009
 Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, 2010
 Batra, Myers and Aaker, Adwertising Management , Prentice Hall of India 2009
. Larry.D.Kelley and Donald.W.Jugenheimer, Advertising Media Planning: A
Brand Management Approach, Prentice Hall of India 2009
 Oguinn, Advertising Management with Integrated Brand Promotion, Cengage,2009
 Chunawala, Advertising Theory and Practice, Himalaya Publishing House,2009
 Murthy, Padmanabhan, Advertising and Sales promotion- An Indian Perspective, Ane
Books, 2010
 MBA 09 M03 RURAL MARKETING

S.No No of hours
Topics

1 INTRODUCTION 8

 Definition
 Evolution
 Size and nature of rural markets
 Profile of rural consumers
 Rural market structure & Constitution
 Rural market Infrastructure
 Marketing opportunities & challenges
2 RURAL CONSUMER BEHAVIOUR 8

 Consumer Buyer behaviour models

 Factors affecting consumer behaviour
 Characteristics pf rural consumers
 Consumer buying process
 Opinion leadership
 Brand loyalty
 Branding in rural India
3 PRODUCT 8

 Concepts and classifications

 Rural product categories
 New product development
 Product life style
 Product Mix
 Segmentation –Targeting- Positioning
4 PRICING & DISTRIBUTION 8

 Pricing – Introduction & Objectives

 Factors influencing pricing
 Pricing strategies
 Distribution-Introduction & Evolution
 Channels of distribution
 Rural distribution models
 Emerging models
5 COMMUNICATION & INNOVATION 8
 Communication –Introduction
 Communication process
 Rural media
 Media model & Media Innovation
 Innovation- Introduction & Role in rural markets
 ICT in rural markets
Total 40
References

 Pradeep Fashyap and Siddharta Raut, Rural Marketing -Text and Practices, biztantra,
2010
 Balram Dogra and K Arnimdev Ghuman”, Rural Marketing-concepts & practices,Tata
McGraw Hill 2009
 C.S.G.Krishmacharyalui and Lalitha Ramakrishnan, Cases in Rural Marketing –An
integrated approach, Pearson Education, 2009
 Tej.K.Bhatia”, Advertising & Marketing in Rural India , Macmillan, 2007
 A.K. Singh and Sathya Prakash Pandey, Rural Marketing: Indian Perspective,
New Age International Pvt. Ltd., 2007

 Sanal Kumar Velayudhan, Guda Sridhar, Rural markets, Excel Books,2010

 Krishanmurthy, Introduction to Rural Marketing Himalaya Publishing House,2009
 Mathur, Rural Marketing, Excel books 2010
 Gopalaswamy, Rural Marketing, Environment Problems and Strategies, Vikas Publishing
House, 2009
 Habib ur Rehman, Rural Marketing in India, .Himalaya Publishing House,2009
 Badi & Badi, Rural marketing, .Himalaya Publishing House,2010
 Sanal Kumar Velayudhan, Guda Sridhar, Marketing to Rural Customers, Excel
Books,2010
 MBA 09 M04 SERVICES MARKETING

S.No No of hours
Topics

1 INTRODUCTION 8

 Definition & Characteristics

 Evolution & Growth of service sector
 Nature and Scope of Services
 Classification of services
 Challenges and issues in Services Marketing
2 SERVICE MARKETING OPPORTUNITIES 8

 Assessing service market potential

 Marketing mix
 Service marketing Environment and trends
 Service market segmentation, targeting and positioning.
3 SERVICE DESIGN AND DEVELOPMENT 8

 Service Life Cycle

 New service development
 Service Blue Printing
 GAP’s model of service quality
 Measuring service quality
 SERVQUAL
 Service Quality function development
4 SERVICE DELIVERY , PRICING AND PROMOTION 8

 Positioning of services
 Designing service delivery System
 Service Channel
 Pricing of services, methods
 Service marketing triangle
 Integrated Service marketing communication
5 SERVICE STRATEGIES 8

 Healthcare
 Hospitality
 Tourism
 Financial
 Logistics
 Education
 Consultancy
 Entertainment & public utility Information technique Services
Total 40
References

 Valevie.A.Zeithaml, Mary Jo Bitner, Ajay Pandit and Awarjne . D. Gremler,

Services Marketing, Tata McGraw Hill, 2009
 Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education, 2010
 Hoffman, Marketing of services, Cengage Learning, 2009
 Christian Gronroos, Services Management and Marketing a CRM Approach, John Wiley, 2009
Govind Apte, Service Marketing, Oxford Publisher, 2008
 Rajendra Nargundkar, Services Marketing Text & Cases, Tata McGraw Hill, 2009
 Srinivasan, Services Marketing –The Indian Context, Prentice Hall of India,2009
 Shanker, Service Marketing, Excel books,2009
 Choudhary, Text book of Marketing of Services, Macmillan,2008
 Kenneth E Clow, et al, Services Marketing Operation Management and Strategy,
Biztantra,2009.
 Jha. S.M, Services marketing, Himalaya Publishing House 2009
 Vinith Kumar Nair, Services marketing, Excel Books,2010
 Baron,Haris, Services Marketing- Text and Cases, Ane Books,2007
 MBA 09 M05 RETAIL MANAGEMENT

S.No No of hours
Topics

1 INTRODUCTION 8

 Definition & Scope

 An overview of Retailing
 Challenges and opportunities
 Retail trends in India
 Socio economic and technological influences
 Government of India policy implications on retails.
2 RETAIL FORMATS 8

 Organized and unorganized formats

 Different organized retail formats
 Characteristics of each format
 Emerging trends in retail formats
 MNC's role in organized retail formats.
3 RETAILING DECISIONS 8

 Choice of retail locations

 internal and external atmospherics
 Positioning of retail shops
 Building retail store Image
 Retail service quality management
 Retail Supply Chain Management
 Retail Pricing Decisions
4 RETAIL SHOP MANAGEMENT 8

 Merchandise Management
 Space Management
 Retail Inventory Management
 Retail accounting and audits
 Retail store brands
 Retail advertising and promotions
 Retail Management Information Systems
 Online retail
 Emerging trends
5 RETAIL SHOPPER BEHAVIOUR 8

 Understanding of Retail shopper behavior

 Shopper Profile Analysis
 Shopping Decision Process
 Factors influencing retail shopper behavior
 Complaints Management
 Retail sales force Management
Total 40
References

 Swapna Pradhan Retailing Management ,Test & Cases, Tata McGraw Hill 2009
 Michael Levy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,
2010
 Ogden Integrated Retail Management, Biztranza, India, 2009.
 Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning 2010
 Srinivasan, Strategic Retail Management , Wiley Publications,2009
 David Gilbert, Retail Marketing and Management , Pearson 2009
 Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford University
Press, 2009.
 Barry Berman & Joel R .Evans, Retail Management: A Strategic Approach Prentice hall of
India2010
 Gopal, Manjrekar, Retail Management, Exccel Books, 2010
 Vedamani, Retail Management Jaico Publishing House, 2009
 Madaan,. Fundamentals of Retailing, Tat Mcgraw Hill,2010
 Suja Naiir,Retail Management , Himalaya Publishing House,2009
 Varley, Rafiq, Principles of Retail management , Ane Books, 2005
 MBA 09 M06 INTERNATIONAL MARKETING

S.No No of hours
Topics

1 INTRODUCTION 8

 International Marketing as a Global Concept.

 International Marketing Environment
 international Marketing Strategies
 Analyzing International Marketing Opportunities
 Organizational Transformation
 Globalization of Business
2 STRATEGIES 8

 Market Selection Process

 Determinants of Market Selection
 Market Segment Selection
 Licensing and Franchising
 Entry Strategies for Indian Firm
3 MARKET COVERAGE AND PRODUCT 8

 Concentrated Marketing
 Market Segmentation
 Differentiated Marketing Strategy
 Product Decisions
 Product Mix, PLC, New Product Development
 Branding and Product Communication Strategies
4 PRICING AND DISTRIBUTION 8

 Pricing and Payment Methods

 International Channel Systems
 Types of Intermediaries
 International Logistics & Documentation
5 PROMOTION 8

 Communication Mix
 Export Promotion
 EOUs, EPZs and SEZs
Total 40
References

 Philip.R.Cateora John.L.Graham, International Marketing, Tata Mcgraw Hill,2009

 Doole, International Marketing Strategy, Cengage Learning, 2009
 Kreejam, Global marketing, Pearson,2009
 Lascu, International Marketing, Wiley Publications, 2009
 Rajagopal, International Marketing, Vikas Publishing House,2009
 Onkevist, International marketing Analysis & Strategies, Prentice Hall of India 2009
 Francis cherunilam, International Marketing, Himalaya Publishing House,2009
 Czinkota, International Marketing, Cengage Learning, 2009
 Nargundkar, International marketing, Excel Books, 2008
 Srinivasan R,International Marketing, Prentice Hall of India,2008
 Vasudeva, International Marketing, Excel Books 2009
 Electives - SYSTEMS

MBA 09 S01 KNOWLEDGE MANAGEMENT SYSTEMS

Unit Topics No of hours

1 INTRODUCING KNOWLEDGE MANAGEMENT 8

 Definition, Forces driving Knowledge management,

 Issues in Knowledge Management
 The five Ps of strategic Knowledge management
NATURE OF KNOWLEDGE

 Definition, Different types of knowledge,

 Alternative views of knowledge
 Differences between data, Information and Knowledge
2 KNOWLEDGE MANAGEMENT PROCESSES 8

 The 10 step Knowledge Management roadmap

 Knowledge Discovery systems
 Knowledge capture systems
 Knowledge sharing systems
 Knowledge application systems
 Knowledge management Infrastructure
3 TECHNOLOGIES FOR KNOWLEDGE MANAGEMENT 8

 Artificial Intelligence, Knowledge based system

 Introduction, Definition
 Advantages and disadvantages
 Other artificial intelligence technologies
 Automated reasoning process
 Case based reasoning system,
4 KNOWLEDGE CODIFICATION AND IMPLEMENTATION 8

 Definition of Knowledge codification

 Reasons for codifying knowledge
 Modes of knowledge conversion
 Codification tools and procedures
 Data Mining
 Data Management
 Knowledge portals
5 ORGANISATIONAL IMPACTS OF KNOWLEDGE MANAGEMENT 8

 Attributes of a Knowledge leader

 Enablers of knowledge culture
 Ownership of knowledge: Ethical and legal issues.
 Managing Knowledge workers
 Future of Knowledge Management
Total 40
References

 Irma Becerra-Fernandez, Knowledge management: Challenges, solutions and

technologies, Pearson education, 2009
 Shelda Debowski, Knowledge Management, Wiley India, 2006
 Sudhir Warier, Knowledge Management, Vikas Publishing House ,2009
 Elias M Awad, Hassan Ghaziri, Knowledge Management, Pearson Education, 2007
 Kamalvijayan, Information and Knowledge Management, Macmillan India, 2009
 Thothathri Raman, Knowledge Management, First Edition, Excel Books, 2004.
 Tiwana, The Knowledge Management tool kit: Practical techniques for building a
knowledge management systems, Pearson Education, 2006
 Rathan Reddy, Knowledge Management System, Himalaya Publishing House, 2009
 MBA S 02 SOFTWARE PROJECT AND QUALITY MANAGEMENT

Unit Topics No of hours

1 INTRODUCTION 8

 Project- Project Management

 Role of Project manager
 Project management profession
 System view of Project management
 Stakeholder management
 Attributes of well Engineered software
2 PROCESS MODELS 8

 Prescriptive model
 Waterfall model
 Incremental process model
 Evolutionary process model
 Agile process models
 Core principles of software engineering
 Planning practices, Communication practices
 Modeling practices, Construction practices
3 PROJECT INTEGRATION MANAGEMENT 8

 Strategic planning and project selection

 Project management plan
 Project execution
 Integrated change control- Closing project
PROJECT SCOPE MANAGEMENT

 Definition
 Scope planning, Scope management plan
 Project scope statement
 Creating Work breakdown structure
 Scope verification and scope control
4 PROJECT TIME MANAGEMENT 8

 Importance
 Activity definition, Activity sequencing
 Schedule development
PROJECT COST MANAGEMENT

 importance, basic principle

 Cost estimating types, tools and techniques
 Cost budgeting, cost control
5 PROJECT QUALITY MANAGEMENT 8

 importance
 Quality planning
 Software quality Assurance
 Tools and techniques for QC
 Modern Quality management, ISO 9126
 Quality management system
 SOFTWARE TESTING

 Software testing fundamentals

 Unit testing, Integrity testing
 Validity testing, System testing
 Debugging, Black box and white box testing
 Basis path testing
 Software Maintenance
Total 40

References

 Roger S Pressman, Software Engineering _ A practitioner’s Approach, McGraw Hill

International, 2005
 Kathy Scwalbe, Information Technology Project Management, Cengage Learning, 2008
 Bob Hughes and Mike Cottrell, Software project Management, Tata McGraw Hill, 2005
 Gopalswamy Ramesh and Ramesh Battiprolu, Software Maintenance, Tata McGraw Hill,
2006
 Jeff Tian, Software Quality Engineering, Wiley India, 2006
 Waman S Jawadekar, Software Engineering, McGraw Hill, 2006
 Sommerville, Software Engineering, Pearson Education, 2007
 MBA S 09 03 DECISION SUPPORT SYSTEMS

Unit Topics No of hours

1 INTRODUCTION 8

Decision concept – Steps

Decision support system -components, characteristics,
classification and applications
2 MODEL MANAGEMENT 8

 Models- Modeling process – Types of models

 Optimization – Simulation - Heuristics -Descriptive –
Predictive
 Model base
 Modeling languages
 Model directory
 Model base management
 System-Model execution
 Integration and command processing
3 DATA MANAGEMENT SYSTEM 8

 Data base – Sources of Data

 Data Directory
 Data Structure and database language
 Query facility
 Data Management system
 DBMS as DSS development tool
4 DIALOG MANAGEMENT 8

 User interface
 Graphics – Multimedia
 Visual interactive modeling
 Natural language processing
 Speech recognition and understanding
 Issues in user interface
5 DEVELOPMENT OF DECISION SUPPORT SYSTEM 8

 Development process
 Software and hardware and data acquisition
 Model acquisition
 Dialog development
 Integration
 Testing and validation
 Training and implementation
Total 40
References

 Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems, Pearson
Education, 2007.
 Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill ,2003.
 Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill , 2007.
 James A Obrien, george M Marakas: Management Information systems, ,Tata McGraw-
Hill, 2007.
 Janakiraman and K Sarukesi, Decision Support system, PHI, 1999
 Lotfi, Decision support System and Management, McGraw Hill Publications, 2006
 Goyal, Management Information Systems, Macmillan,2010
 MBA S 09 04 ENTERPRISE RESOURCE PLANNING

Unit Topics No of hours

1 OVERVIEW 8

 General model for ERP

 Evolution of ERP
 Business Engineering: Principles, Significance, Business
intelligence with IT
 Blueprint of a business model
 Benefits and Risks of ERP
2 ERP AND TECHNOLOGY 8

 Business Intelligence: Factors, Technology

 Techniques for integrating business intelligence into
business processes
 BPR: Phases
 Challenges in implementing BPR.
3 BUSINESS MODULES

 Business Modules of an ERP Package 8

 Finance, Manufacturing, Maintenance, Materials
management,
 Quality management, Marketing, Sales, distribution &
Service
4 ERP IMPLEMENTATION

 Implementation challenges, 8
 Strategies for implementation,
 ERP Life cycle
 Implementation methodologies
 Project team, vendor and contract management
 Data migration, project management & monitoring,
 Post implementation activities
5 MARKETING OF ERP 8

 Marketing strategy
 Relationship marketing
 Participants in the ERP buying process
 Sales cycle
PRODUCTS IN THE MARKET

 SAP, Oracle, JD Edwards, Marshal

 Future direction and trends in ERP
 ERP,SCM and CRM
Total 40
References

 Alexis Leon, ERP Demystified, Enterprise Resouirce Planning, Tata McGraw Hill, 2007
 Vinod Kumar Garg and NK Venkitakrishnan, Enterprise Resource Planning – Concepts
and Practice, PHI Learning, 2006
 Mary Sumner, Enterprise Resource Planning, Pearson Education, 2006
 Jaiswal, Text book of Enterprise Resource Planning, Macmillan,2009
 Ashim Raj Singla, Enterprise Resource Planning, Cengage Learning, 2008
 Rahul V Altekar, Enterprisewide Resource Planning, PHI Learning, 2005
 Murthy, Enterprise Planning, Himalaya Publishing House, 2009
 MBA S 09 05 E-BUSINESS

Unit Topics No of hours

1 INTRODUCTION 8

 Characteristics of E-business
 Advantages and disadvantages of E-business
 Business Models for E-commerce
E-MARKETING

 Goals, Browsing behavior model

 Online Marketing, E-Advertising

2 ENABLING TECHNOLOGIES OF WORLD WIDE WEB 8

 Internet client server application

 Networks and Internets
 Switching, Transmission, Routers, URLs, TCP, search
Engine, ISP, Hypertext, Javascript, XML

3 E-SECURITY 8

 Information system security,

 Security on the internet
 E-business Risk management issues
 Internet security environment in India.
E-PAYMENT SYSTEM

 Digital payment requirements

 Digital token based E Payment system
 Properties of Electronic cash
 Cheque payment system on the internet
 Risks in E payment system
 Digital signature

4 E-CRM 8

 E-CRM Tool kits

 Typical business touch points
 Privacy issues
 Data mining in CRM

E-SUPPLY CHAIN MANAGEMENT

 Inventory control, advantages, benefits, components and

architecture
 5 MOBILE COMMERCE 8

 Definition
 Technology
 WAP Model
 Wireless technology
 3G Wireless communication
WEB DESIGN

 Need for intelligent web sites

 Goals and objectives of a website
 Strategies for website development
 Ethical issues in Digital economy
Total 40

References

 Mamta Bhusry, e-commerce, Firewall Media, 2009

 Ravi Kalakota, Marcias Robinson, e-business 2.0, Pearson Education, 2005
 Deborah L Bayles, E commerce Logistics and fulfillment, Pearson education, 2005
 Joseph, e-commerce – An Indian Perspective, PHI India, 2008
 William J Buffam, E Business and IS solution, Pearson education, 2005
 Rayadu, E-Commerce, E Business, Himalaya Publishing House, 2009
 Agarwl, Business on the net, Macmillan,2009
 MBA S 09 06 DATABASE MANAGEMENT SYSTEMS

Unit Topics No of hours

1 INTRODUCTION 8
 Characteristics of data base approach
 Advantages of using a DBMS, Data Models
 Schemas and Instances
 DBMS architecture and Data Independence
 Database system environment,
 Classification of DBMS
 Entity Relationship model, Relational models
2 SQL 8
 Basic structure, functions
 Null value, Nested sub queries
 Derived relations
 Embedded SQL
 Other Query languages
 Integrity constraints: Domain constraints, Referential
integrity, Assertion, Triggers, Functional dependencies

3 RELATIONAL DATABASE DESIGN 8

 Decomposition, Normalization
 Domain Key Normal form
OBJECT ORIENTED DATABASES
 Object oriented data model
 Object oriented languages,
 Object relational databases
 Nested relations,
 Complex types and object orientation
4 STORAGE AND FILE STRUCTURE 8
 RAID, tertiary storage, storage access
 File organization
 Organization of records in files
 Storage structure for object oriented databases
INDEXING AND HASHING
 Basic concepts
 Ordered indices
 B + and B – Tree index files
 Static hashing, Dynamic hashing
5 DATABASE SECURITY 8
 Data classification
 Threats and risks,
 Cryptography
 Digital signature
 Database control
 Types of privileges
 Object privileges
 Statistical database
Total 40
References

 Abraham Silbershatz, et al, Database System Concepts, McGraw Hill, 2000

 Atul Kahate, Introduction to Database Management system, Pearson Education, 2009
 Elmasri and Navathe, Fundamentals of Database Systems, Pearson Education, 2002
 Nirupamam Pathak , Data Base Management Systems, Himalaya Publishing House, 2009
 Ranjan, Advances in Data Base Management, Macmillan,2010
 ELECTIVES – FINANCE

MBA 09 FO1 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

S.No Topics No of hours

1 INVESTMENT 8
 Financial and economic meaning
 Characteristics and objectives
 Types
 Alternatives
 Choice and evaluation
 Risk and return concepts
2 SECURITIES MARKET 8
 Financial Market - Segments – Types
 Participants in financial Market
 Regulatory environment
 Primary market
 Regulation of primary market
 Stock exchanges in India – BSE, NSE, ISE
 Regulations of stock exchanges
 Trading system in stock exchanges –SEBI
3 FUNDAMENTAL ANALYSIS 8
 Economic Analysis
 Economic forecasting and stock Investment Decisions
 Forecasting techniques
 Industry Analysis : Industry classification, Industry life cycle
 Company Analysis
 Measuring Earnings
 Forecasting Earnings
 Applied Valuation Techniques
4 TECHNICAL ANALYSIS 8
 Fundamental Analysis Vs Technical Analysis
 Charting methods
 Market Indicators.
 Trend – Trend reversals – Patterns
 Moving Average – Exponential moving Average
 Oscillators
 Efficient Market theory
5 PORTFOLIO MANAGEMENT 8
 Portfolio analysis
 Portfolio selection
 Capital Asset Pricing Model
 Portfolio revision
 Portfolio evaluation
Total 40
References

 Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, Pearson
Education 2009
 Prasanna chandra, Investment analysis and Portfolio Management, Tata McGraw Hill,
2008.
 Kevin , Securities Analysis and Portfolio Management , Prentice Hall of India , 2009
 Dhanesh Khatri, Security Analysis and Portfolio Management Macmillan, 2010.
 Bodi K, Mohanty, Investments, Tata Mcgraw Hill,2010
 Punithavathy Pandian, Security Analysis and Portfolio Management, VikasPublication Pvt.
Ltd., 2010
 Hirt, Block, Fundamentals of Investment Management, Tata McGraw Hill, 2010
 Avadhani, Securities Analysis and Portfolio Management, Himalaya Publishing House,
2008.
 Bhatt, Securities Analysis and Portfolio Management, Excel Books,2009
 Yogesh maheswari, Investment Management, Prentice Hall of India, 2008
 Bhalla, Investment Management, S.Chand & Company Ltd., 2008
 MBA 09 FO2 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONS
S.No Topics No of hours
1 MERCHANT BANKING 8
 An overview of Indian Financial System
 Nature and Functions of Merchant Banking.
 Regulation of Merchant Banking.
 Present State of Merchant Banking in India.
ISSUE MANAGEMENT
 Pre & Post issue activities
2 LEASING AND HIRE PURCHASING 8
 Legal Aspects of Hiring and Leasing
 Types of Leasing.
 Rights of Hirer and Hire Purchase
 Accounting Treatment of Leases
 Lease Vs. Hire Purchasing
FACTORING
 Introduction
 Types of Factoring
 Forfaiting- Process
 Advantages – Evaluation
 Bills Discounting Vs Factoring Vs Forfaiting
3 MUTUAL FUNDS 8
 Types of Mutual Funds.
 Mutual Funds in India- Developing, Launching and
 Computation and Relevance of NAV
 Offshore Mutual Funds and Money Market Mutual Funds.
 Regulation of Mutual Funds.
CREDIT RATING
 Credit Rating system – Growth factors
 Rating & Agencies
 Credit rating process
4 VENTURE CAPITAL 8
 Definition- Characteristics-Evolution
 Venture capital investment process
 Advantages-Forms
 SEBI and Venture capital funds
 Venture capital in India
PROJECT MANAGEMENT
 Definition-Characteristics
 Objectives- Classification
 Project Life Cycle
5 NON-BANKING FINANCIAL COMPANIES 8
 Meaning
 Types
 Prudential norms
FINANCIAL INSTITUTIONS
 Role of financial Institution in financial markets.
 Development Banking Institutions – National and State
 Micro Finance Institutions- Concept, Models and Services
Total 40
References

 Clifford Gomez, Financial Markets, Institutions and Financial Services, Prentice Hall of India 2008
 Bhole, Financial Institutions and Markets,Tata McGraw Hill, 2010
 Shanmugam, Financial Services, Wiley publications, 2009
 M.Y.Khan, Financial Services, Tata McGraw Hill 2010
 Bharati Pathak , Indian Financial System,Pearson,2010
 Punivathy Pandian, Management of Financial Services, Vikas Publishing House,2010
 Gurusamy, Financial Services, Tata McGraw Hill 2010
 Nanadagopal, Sri Vidya, Emerging Financial Markets, Excel Books, 2009
 Tripathy, Financial Services, Prentice Hall of India 2009
 Madura, Financial Markets and Institutions , Thomson, 2009
 Meera Sharma, Management of Financial Institutions, PHI, 2008
 Machiraju, Indian Financial System, Vikas Publishing House 2010
 Gupta, Chopra, Financial Markets- Institutions & Services, Ane Books,2010
 Preeti Singh, Dynamics of Indian Financial System, Ane Books, 2009
 MBA 09 FO3 INTERNATIONAL FINANCIAL MANAGEMENT
S.No Topics No of hours
1 INTERNATIONAL FINANCE 8
 Foreign Exchange
 Foreign Exchange Market
 Market Participants
 Types of transactions
 Currency Derivatives
 Foreign exchange Management and Its risk
 International Financial System
 International Monetary System
 Balance of Payments
2 FOREIGN EXCHANGE RISK 8
 Meaning
 Types of Foreign Exchange Exposure and Risk
 Management of Transaction Risk
 Techniques for Hedging Transaction Risk
 Cross Hedging
 Internal Hedging Strategies
 Management of Operating Risk
 Managing Translation Exposure
3 FINANCIAL INSTRUMENTS 8
 Forward
 Future
 Options
 Swaps
 Other Instruments
4 INTERNATIONAL FINANCIAL MARKETS 8
 Motive
 Sources
 Segments
5 FOREIGN EXCHANGE REGIME IN INDIA 8
 Evolution
 Regulations
 Indian Foreign Exchange Market
 Modes of Investment
 Foreign Direct Investment (FDI)
 Foreign Institutional Investors( FII) Investment in India
Total 40
References
 Cheol S Eun, Bruce G Resnick, International Financial Management , Tata McGraw Hill, 2008
 Jain P K ,International Financial Management, Macmillan, 2009
 Kevin, Fundamentals of International Financial Management, PHI,2009
 Micheal Mevin, International Money and Finance, Pearson,2009
 Apte, P.G , International Financial Management, Tata McGraw Hill, 2009
 Clark, International Financial Management, Cengage,2009
 Sharan, International Financial Management, Prentice Hall of India, 2010
 Thummmuluri Siddaiah, International Financial Management, Pearson,2010
 Madhu Vij, International Financial Management , Excel Books,2009
 Avadhani, International Financial Management, Himalaya Publishing House,2007
 Joseph Anbarasu, Global Financial Management , Ane Books,2009
 MBA 09 FO4 FINANCIAL DERIVATIVES
S.No Topics No of hours

1 INTRODUCTION 8
 Definition & types
 Forward contracts
 Futures contracts
 Options
 Swaps
 Differences between Cash and Future markets
 Uses and advantages of Derivatives
 Risks in Derivatives
2 FUTURES CONTRACT 8
 Specifications & Margin requirements
 Hedging using Futures
 Types of Futures contracts
 Trading mechanism
 Clearing & settlement system
 Pricing of futures
 Relationship between Future prices, Forward prices and
Spot prices.
OPTIONS
3  Exchange Traded Options 8
 Specifications of Options
 Call and Put Options
 American and European Options
 Intrinsic Value and Time Value of Option
 Options pricing models
 Differences between future and Option
SWAPS
4  Interest Rate SWAP 8
 Currency SWAP
 Role of Financial Intermediary
 Warehousing
 Valuation of Interest rate SWAPs and Currency SWAPs
Bonds and FRNs
 Credit risk.

DERIVATIVES IN INDIA
5  Evolution of Derivatives market in India 8
 Regulations
 Framework
 Exchange trading in Derivatives
 Commodity Futures
 Contract Terminology and Specifications for stock
Options and Index Options in NSE
 Contract Terminology and specifications for stock
futures and Index futures in NSE
 Contract Terminology and Specifications for Interest Rate
Derivatives.

Total 40
References

 John.C.Hull, Options, Futures and other Derivative Securities’ Pearson 2009

 Verma, Derivatives and Risk Management, Tata McGraw Hill,2009
 Kumar , Financial Derivatives- Theory, Concepts and Practice, PHI,2008
 Parasuram, Fundamentals of Financial Derivatives, Wiley India,2009
 Gupta, Financial Derivaties- Theory, Concepts and Practice, Prentice Hall of India,2008
 Keith Redhead, Financial Derivatives – An Introduction to Futures, Forwards, Options and
Swaps, Prentice Hall of India, 2009
 Vijaya Bhaskar & B.Mahapatra”, Derivatives simplified, Response Books 2008
 David .A. Dubofsky and Thomas.W.Miler.JR”, Derivatives, Valuation & Risk Management,
Oxford, 2008
 John.C.Hull, Introduction to Futures and Options Markets , Prentice Hall of India, 2010
 Mishra, Swaroop,Financial Derivatives Excel,2008
 Indian Institute of Bankers, Commodities Derivatives, Macmillan,2010
 MBA 09 FO5 STRATEGIC FINANCIAL MANAGEMENT
S.No Topics No of hours

1 FINANCIAL GOALS AND STRATEGY 8

 Shareholder Value Creation
 Economic Value Added (EVA)
 Market Value Added (MVA)
 Market-to-Book Value (M/BV)
 Managerial Implications of Shareholder Value Creation
2 INVESTMENT STRATEGY 8
 Techniques of Investment Appraisal Under Risk and
Uncertainty
 Risk Adjusted Net Present Value
 Risk Adjusted Internal Rate of Return
 Capital Rationing
 Sensitivity analysis
 Scenario analysis
 Decision Tree Approach for Investment Decisions.
3 FINANCIAL RESTRUCTURING 8
 Leverage Effect and Shareholders’ Risk
 Capital Structure Planning and Policy
 Dividend Policy and Value of the Firm, Stock Split, Bonus
Issue, Buy back of shares.
4 OPERATIONAL RESTRUCTURING 8
 Theories of Mergers
 Horizontal and Conglomerate Mergers
 Merger Procedure.
 Takeover Strategy
 Types of Takeovers
 Negotiated and Hostile Bids
 Takeover Procedure
 Takeover Defenses
 Distress Restructuring Strategy
 Sell offs – Spin Offs – Leveraged Buyouts
5 BUSINESS VALUATION 8
 Conceptual Framework of Valuation
 Approaches/Methods of Valuation
 Income approach to business valuation:
 Discounted cash flow method
 Capitalized earnings method
 Combined methods
 Market approach to business valuation
Total 40
References

 Jakhotiya, Strategic Financial Management, Vikas Publishing House,2008

 Coopers & Lybrand, Strategic Financial: Risk Management, Universities Press (India) Ltd.
 Weston JF, Chung KS & Heag SE., Mergers, Restructuring & Corporate Control, Prentice
Hall of India, 2008
 Godbole, Mergers, Acquisitions & Corporate Restructuring, Vikas Publishing House, 2009
 Ray, Mergers and Acquisitions-: Strategy, Valuation and Integration, Prentice Hall of
India,2010
 Ravindhar vadapalli, Mergers, Acquisitions and Business Valuation, Excel Books,2007
 Kothari, Dutta, Contemporary Financial Management, Macmillan,2009
 Van Horn, JC, Financial Management and Policy, Prentice Hall of India,2010
 MBA 09 FO6 INSURANCE AND RISK MANAGEMENT
S.No Topics No of hours

1 INTRODUCTION 8
 Definition – Insurance and Risk Management
 Benefits and cost of insurance system
 Various Insurance products
 Branches of insurance
 Distribution channels: Agents, Brokers, Bancassurance, Micro
insurance agents
 IRDA

2 INSURANCE CONTRACTS 8
 Elements of a valid contract
 Distinguishing Characteristics of Insurance Contract
 Contract of indemnity
 Personal contract
 An unilateral contract, a conditional contract
 Contract of adhesion
 An aleatory contract
 Contract of utmost good faith
 Insurance Pricing
 Factors considered while computing the premium
 The significance of level premium
 Valuation and distribution of bonus

3 RISK AND ITS MANAGEMENT 8

 Different meanings of risk
 Types of Risk facing businesses and individuals
 Need for Risk Management
 Risk Management process and methods
 Understanding the cost of risk
 Factors that limit the insurability of risk
 Risk identification
 Risk reduction through pooling independent losses
 Alternative Risk Transfer, Loss sensitive contracts

4 LIFE INSURANCE PRODUCTS 8

 Traditional products
 Unit Linked Insurance Plans
 Annuities: Differences between annuity contracts and life
insurance policies
 Classification of annuities
 Group Insurance: Definition-features and types
5 GENERAL INSURANCE 8
 General Insurance business in India
 Concept, Principles & Types of Marine,Fire,Motor,Health
and Liability
Total 40
References

 Scott. E. Harrington and Gregory R Nichalus, Risk Management and Insurance, Tata
McGraw Hill,2010
 Mark S Dorfman, Introduction to Risk Management and Insurance, Prentice Hall of India,
2009
 Arunajatesan,Viswanathan, Risk Management and Insurance, Macmillan, 2009
 Neelam .C.Gulati, Principles of Insurance Management, Excel Books, 2009
 Vaughan, Fundamental of Risk Management and Insurance, Wiley Publications 2009
 Rejda, Principles of Risk management and Insurance, Pearson,2010
 Trischmann, Risk management and Insurance, Cengage, 2009
 Skipper, Kwon, Risk management and Insurance Wiley Black Well Publishing, 2010
 Gupta, Insurance and Risk Management , Himalaya Publishing House,2008
 ELECTIVES – HUMAN RESOURCE

MBA 09 HR 01 ORGANIZATIONAL CHANGE MANAGEMENT

S.No Topics No of hours

1 ORGANIZATIONAL CHANGE 8
 Overview of Organizational Change
 Types and Forces of Change and its Perspectives
 Models of change
 Resistance to Changes
 Approaches to Manage resistance
 Implementation of Organizational Change
 Organizational Transformations
2 ORGANIZATIONAL CULTURE AND CHANGE 8
 Organizational Culture – Importance in Change
 Sub cultures and Change management
 Functions of Culture and Change
 Roles of Change Agents and Leadership
 Power, politics and Ethics in Change Management
3 ORGANIZATION DEVELOPMENT (OD) 8
 Field of Organization Development
 Historical overview of OD
 Values, Assumptions & Beliefs in OD
 Foundations of OD
 Organization Development Process
 Action research Process and Approach for OD
4 OD INTERVENTIONS 8
 Introduction to Organisation Development Interventions
 Classifications of OD Interventions
 Team and Inter Group Interventions
 Structural and Comprehensive Interventions

5 ISSUES AND TRENDS IN ORGANIZATIONAL CHANGE 8

 Advantages & limitations of change
 The Emerging Challenges
 Opportunities for OD in future
 Organizational Learning – A continuous process
 Knowledge Management in the present context

Total 40
References

 Wendell.L.French, Cecil.H.Bell,Jr and Robert. A. Zawackic ,Organisation Development &

Transformation, Tata McGraw Hill 2009
 Wendell.L.French and Cecil.H.Bell,Jr, Organisation Development, Pearson 2009
 Kavita singh, Organisation Change & Development, Excel books, 2009.
 Radha R Sharma ,Change Management Concepts and Applications, Tata McGraw Hill
2009
 Bhupen and Srivastava, Organization Design and Development, biztantra, 2009
 Cummings, Organisation Development and Change, Cengage,2009
 Sengupta, Battscharya, Sengupta, Managing Change in Organisations, Prentice Hall of
India,2009
 Gareth.R.Jones, Organisational Theory, Design & Change, Pearson Education,2008
 Kandakar, Organisational Effectiveness and Change Management , Prentice Hall of
India,2009
 Richard.Daft, Organisation Theory & Design, Thomson, 2008
 MBA 09 HR 02 PERFORMANCE MANAGEMENT

S.No Topics No of hours

1 INTRODUCTION TO PERFORMANCE MANAGEMENT 8

 An Overview of performance management systems

 Dimensions of performance management
 Performance management process
 Organizational & individual performance and impact of
Objectives

2 PERFORMANCE PLANNING & ANALYSIS 8

 Performance planning and its Need

 Components of performance planning
 KPAs
 Performance analysis
 Objectives of performance analysis.
 Process of Performance analysis
3 PERFORMANCE REVIEW DISCUSSION AND PERFORMANCE 8
RATINGS

 Objectives of PRD
 Process of performance review discussion
 Performance rating and factors
 Methods & errors
 Reducing rater’s bias
 Performance rating and administrative decisions
4 IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEMS 8
AND APPRAISAL SYSTEMS

 Implementing process
 Factors affecting implementation
 Pitfalls in implementation
 Performance appraisal
 Pros & cons of appraising
 Methods of appraising
 Appraisals & HR decisions
5 REWARD SYSTEMS 8

 Introduction to reward systems

 Dimensions of reward systems
 Constraints in linking rewards with performance
 Implications for managers and for organizations
 Monetary and non-monetary rewards

Total 40
References

 Prem Chadha, Performance Management, Macmillan, 2009

 T.V.Rao, Performance Management & Appraisal Systems, Response
Books,2009

 Herman Aguinis, Performance Management, Pearson education, 2008.

 Costello, Effective Performance management , Tata McGraw Hill,2009
 Smith, Performance Management , John Wiley,2010
 Singh, Performance Management System- a holistic approach, Excel Books, 2008
 Peter Ward,360 Degree Feedback, Jaico publishing house,2009
 TapomoDes, Performance Appraisal and Management, Excel Books, 2008
 Cardy, Performance Management, Prentice Hall of India,2009
 Sahu, Performance Management System, Excel Books , 2009..
 Michael Armstrong & Angela Baron, Performance Management, Jaico
Publishing, 2009

 Sarma, Performance Management System, Himalaya Publishing House, 2008

 MBA 09 HR 03 INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS

S.No Topics No of hours

1 INDUSTRIAL RELATIONS 8

 History of IR
 Understanding /Appreciating IR/Employee Relations.
 Approaches of IR
 Theories of IR/Perspectives of IR.
2 TRADE UNIONS 8

 History of Trade Unions -Structure-Organisations –

Problems

 Trade Unions -Theories , functions, methods

 Trade Unions ACT 1926
 Management of Trade Unions in India
3 COLLECTIVE BARGAINING(CB) 8

 The nature, advantages & disadvantages of CB

 CB in India
 Workers Participation in Management
 Evolutions, objectives of WPM
 WPM in India
4 LABOUR LEGISLATION - I 8

 Introduction
 Rights and obligations of employees
 Factories Act 1948
 Contract labour Act 1970
 Industrial Disputes act 1947
 Settlement of Disputes - Procedures
 The minimum wages Act 1948
5 LABOUR LEGISLATION-II SCOPE AND IMPLICATIONS 8

 Payment of Wages Act 1936

 Payment of Bonus Act 1965
 The Payment of Gratuity Act 1972
 ESI Act 1948
 The Employee Provident Fund Act & Miscellaneous Act1952
 The Workmen Compensation Act 1923
 The Maternity Benefit Act 1961

Total 40
References

 Mamoria,Gankar ,Dynamics of Industrial Relation, Himalaya Publication House, 2009

 C.S.Venkata Ratnam, Industrial Relations , Oxford University Press, 2008.
 Manappa, Industrial Relations, Tata McGraw Hill,2009
 S.C.Srivastava, Industrial Relations & Labour Laws, Vikas Publishing House, 2008
 Ratna Sen Industrial Relations in India, Macmillan, 2010
 Sinha, Industrial Relations, Trade unions& Labour Legislations, Pearson 2009
 Monal Arora, Industrial Relations, Excel Books, 2007.
 Sivarethinamohan, Industrial Relations and labour Welfare, PHI,2010
 Kapoor N. D , Elements of Mercantile Law, Sultan Chand, 2008

 B.D.Singh,Industrial Relations and Labour, Legislations Excel Books, 2009

 B.D.Singh, Labour Laws for Managers, Excel Books, 2007.
 MBA 09 HR 04 HUMAN RESOURCES DEVELOPMENT

S.No Topics No of hours

1 INTRODUCTION TO HRD 8
 Personnel Management, HRD and HRM
 HRD Climate & Culture
 HRD Functions
 Role and competencies of HRD professional
 Framework of HRD process

2 ASSESSING , DESIGNING AND IMPLEMENTING EFFECTIVE 8

HRD PROGRAMS
 Strategic and organizational analysis
 Task analysis
 Person analysis
 Role analysis
 Designing effective HRD programs

3 TRAINING AND DEVELOPMENT 8

 Introduction to learning and learning principles
 Individual differences in learning process
 Identification of training needs
 Training delivery methods
 Issues in training
 Influences on employee behavior
4 MANAGEMENT DEVELOPMENT 8
 Training Vs Development
 Developing the person in the role
 Career planning and Career Development
 Potential appraisal
 Employee Empowerment
 Succession planning
 Quality of Work Life balance
5 STRATEGIC HRD 8
 Strategic HRD
 HRD in Mergers and Acquisitions
 HRD and Organizational Change
 HRD Scenario in Indian Organisation: its problems and
prospects
 Challenges and Issues
Total 40
References

 Werner and Desimone Human Resource Development, Cengage 2009

 Rao, Human Resource Development, Sage Publications, 2009
 Krishnaveni, Human Resource Development, Excel Books, 2008
 Tapomoy Deb, Human Resource Development, Ane Books 2000
 Srinivas.R.Kandula, Strategic Human Resource Development, PHI, 2006.
 Desmon, Human Resource Development , Cengage, 2009
 Udai Pareak, Designing & Managing Human Resource, Oxford ,2009
 P.C.Tirupati, Human Resource Development, Sultan Chard Publication, 2009
 Lalitha Balakrishnan, Human Resource Development, Himalaya Publishing House, 2009
 Biswanth Ghosh, Human Resource Development& Management , Vikas Publishing
House, 2010
 Rao, Future of HRD, Macmillan,2008
 MBA 09 HR 05 INTERNATIONAL HUMAN RESOURCE MANAGEMENT

S.No Topics No of hours

1 INTRODUCTION TO IHRM 8
 Meaning of IHRM, Difference between domestic and
international HRM
 Issues and barriers to effective global HRM
 Role of HR in International firms
2 INTERNATIONAL RECRUITMENT , STAFFING AND 8
COMPENSATION
 International Staffing, Approaches
 Recruitment and selection
 Role of expatriates and non expatriates
 Compensation and benefits, Approaches to
International compensation
 Designing a compensation programme, Compensation
strategy
 Variables influencing compensation, Components
 Compensation packages, Issues in International
compensation.
3 TRAINING AND PERFORMANCE MANAGEMENT 8
 Training and development-Need
 Cross cultural training
 Expatriate training
 Basis, Issues and approaches in International
performance management
4 INDUSTRIAL RELATIONS, EXPATRIATION 8
 Industrial relations, Key issues in International
Industrial Relations
 Trade unions and International Industrial relations
 Regional integration, EU, NAFTA
 Expatriation, Expatriation adjustment model, Success
in expatriate assignments
 Role of non- expatriates
5 CROSS CULTURE AND PEOPLE MANAGEMENT PRACTICES 8
 Multi Culture in Organizations
 Cross cultural communication, negotiations and
organization.
 IHRM trends and future challenges
 Asian , Japanese, American perspectives in managing
HR
Total 40
References

 PeterJ. Dowling, Denice E. Welch, International Human Resource

Management, Managing people in a Multinational context, , Cengage 2009
 Aswathappa, Sadhna Dash,International Human Resource Management, Text
and Cases, , Tata McGraw Hill,2009
 PL Rao, International Human Resource Management, Text and Cases, Excel
Books 2009
 Edward, Rees,International Human Resource Mangement, Pearson,2010
 Qzbilgin, International Human Resource Management, Palgrave,2009
 Nilanjan Sengupta, Mousumi S Bhattacharya, International Human Resource
Management, Excel Books 2009
 Subba Rao, International Human Resource Management, Himalaya Publishing
House, 2009
 Tayeb, International Human Resource Management, Oxford, 2009’
 Gupta,Advanced Human Resource management , Ane Books, 2009
 MBA 09 HR 06 CONTEMPORARY HUMAN RESOURCE PRACTICES

S.No Topics No of hours

1 HR AUDIT PREPARATION AND METHODOLOGY 8

HR Audit : Definition - Need For HR audit, HR Audit Goal,
importance of identifying HR Audit Teams, HR Audits and Strategic
Planning
THE HR AUDIT PROCESS
Planning Questions , Collecting Data , Analyzing the Audit Data,
Interpretation: Assessing Capability for Change, Next Steps, Post
Audit
2 COMPETENCY BASED HRM 8
Competency development Process, mapping business competencies
to people competencies, Assessment Centres, Training Assessors in
an assessment centres, competencies based – selection, interviewing
techniques, performance management, remuneration and culture.
3 HR BALANCE SCORECARD 8
Integrating HR into business performance deliverables- seven step
process - creating HR scorecard -implementing HR score card
E-HRM - HRM in knowledge economy, Human capital Steward, E-
Recruiting
4 TALENT MANAGEMENT 8
Talent Management system, Four steps for creating talent
Management System, using 360 degree feedback in the talent
management system, Talent planning and development : succession
planning
COACHING AND MENTORING
Introduction - coaching vs. mentoring, The Techniques for coaching
and mentoring, Integrating coaching and mentoring with talent
management.
5 STRATEGIC HRM 8
Introduction to strategic human resource management, Approaches
to the strategy-making process, The rise of strategic human resource
management

Exploring the relationship between strategic management and SHRM:

the best-fit school of SHRM, The resource-based view of SHRM,
Best-practice SHRM: high-commitment models, High-performance
work practices
Total 40
References

 Shermon, Ganesh, Competency based HRM (A strategic resource for competency

mapping, assessment and development centres), Tata Mcgraw-Hill

 Seema Sanghi Styrax Consultancy Pvt Ltd, The book of competency mapping, 2e :
Understanding, Designing and Implementing Competency Models in Organizations ,
SAGE PUBLICATION

 Brian E. Becker, Mark A. Huselid, David Ulrich , The HR scorecard: linking people,
strategy, and performance, Harvard Business Press

 Lance Berger, Dorothy Berger, The Talent Management Handbook: Creating

Organizational Excellence by Identifying, Developing, and Promoting Your Best
People, Tata Mcgraw-Hill

 Eddie Blass, Talent Management : Cases and Commentary, Palgrave Macmillan,

March 2009

 David Clutterbuck and David Megginson, Techniques for Coaching and Mentoring,
Elsevier butterworth- Heinemann, Singapore
 MBA P09 01 SUPPLY CHAIN MANAGAMENT

Unit Topics No. of hours

OVERVIEW OF SUPPLY CHAIN MANAGEMENT
 Introduction – Nature and concepts
1  Understanding the supply chain 8
 Link between supply chain management and other
management functions
 Supply chain management basics
 Achieving strategic fit - issues
 Efficient and responsive supply chains
 Importance of supply chain decisions.
SUPPLY CHAIN DRIVERS
 Drivers of supply chain performance
2  Framework for structuring drivers 8
 Obstacles to achieving strategic fit
SUPPLY CHAIN DESIGN
 Supply chain and the value chain
 Factors influencing distribution
 Network design
 Design options for a Distribution network
SUPPLY CHAIN CO-ORDINATION
 Supply chain co-ordination and Bullwhip effect
3  Effect of lack of co-ordination 8
 Obstacles to co-ordination
 Managerial levers to Achieve co-ordination
Vendor development
 Vendor selection, rating and development
LOGISTICS MANAGEMENT
 Elements of logistics management
 Distribution management
4  Strategies for distribution 8
PRICING AND REVENUE MANAGEMENT IN SUPPLY CHAIN
 The role of pricing in supply chain,
 Pricing and revenue management for multiple customer
segments, perishable goods, seasonal demand goods a
Bulk & spot contracts
5 WAREHOUSING AND MATERIALS HANDLING
MANAGEMENT
 Concepts and types of warehouse 8
 Functions of warehouses
 Warehousing strategy
 Elements of warehousing costs
 Warehouse design principles
 Concepts and principles of Materials Handling
 Material Handling equipments
Total 40
References

 Rahul V Altekar, Supply chain Management – Concepts and cases , Prentice Hall of India,
2009

 Upendra Kachu, Exploring the supply chain – Theory and practice, Excel Books, 2009

 Agrawal, Supply chain Management – Strategy, cases and best practices, Macmillan,2010

 Sunil Chopra, Peter Meindal, DV Kalra, Supply chain Management – Strategy, planning
and Operation , Printice Hall of India, 2009

 Janat Shah, Supply chain Management, Pearson Education, 2010

 RP Mohanty, SG Deshmukh, Supply Chain Management- Theories and practices,

Biztantra, 2009

 Raghuram, Textbook of logistics and supply chain Management, Macmillan, 2008

 Shridara Bhat, Supply chain Management, Himalaya Publishing House,2010

 Sahay, Supply chain Management, Macmillan, 2009

 Sahay, Supply chain Management in 21st Century, macmillan2009

 MBA P09 02 TOTAL QUALITY MANAGEMENT
S.No Topics No of hours

1 TOTAL QUALITY MANAGEMENT 8

 Definition- Basic approach
 Evolution- framework- characteristics
 Elements, pillars, Barriers and Benefits
 Contributions of Quality Gurus
2 QUALITY CERTIFICATIONS 8
 Benefits of ISO registration
 ISO 9000 series,
 SO 14000 series
 QS 9000 certification
 Quality Auditing
 Quality Awards
 Quality council
CONTINUOUS PROCESS IMPROVEMENT
 Meaning of process
 The Juran Trilogy
 Improvement strategies,
 Types of problems
 The PDSA cycle
 Kaizen
3 TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 8
 Quality Function Deployment ( QFD)
 Failure Mode and Effect Analysis
 Taguchi’s Approach
 Histogram, Pareto analysis
 Cause and effect diagram
 Affinity diagram, Relationship diagram, Tree diagram,
PDPC, Arrow diagram, Matrix data analysis diagram
 Benchmarking, 5S
 Poka Yoke
4 STATISTICAL PROCESS CONTROL 8
 Meaning and significance
 Acceptance sampling
 Control charts – X bar, R, p, np, c and u charts ,
PROCESS CAPABILITY
 Control limits and specification limits,
 Definition and purpose of process capability
 Measures of process capability
5 PRODUCT RELIABILITY 8
 Definition and concepts of reliability
 Failure rate analysis,
 Mean failure rate, MTTF, MTBF
 Reliability in series and parallel
.TOTAL PRODUCTIVE MAINTENANCE
 Definition, concepts, objectives
 Steps for TPM development,
 Measures of TPM and benefits.
Total 40
References

 Dale H Besterfield, et al, Total Quality Management, Pearson ,2010

 Suganthi, Anand A Samuel, Total Quality Management, Prentice Hall of India 2009
 S Rajaram, M Sivakumar, Total Quality Management, biztantra, 2009
 Evans, Total Quality Management,Cengage,2009
 Gupta, Total Quality Management, Tata McGraw Hill, 2009
 Charantimath, , Total Quality Management,Pearson,2010
 Subbaraj, , Total Quality Management, Tata McGraw Hill, 2009
 Nagaraj, Total Quality Management , New Age Publications,2009
 Senthil Arasu, Total Quality Management , Sci Tech Publications, 2009
 Sridhara Bhat, Total Quality management , Himalaya Publishing House, 2009
 Mandal,Total Quality Management , Vikas Publishing House, 2010
 Sharma, Total Engineering Qulaity management , 2008
 MBA P09 03 PROJECT MANAGMENT
S.No Topics No of hours
1 INTRODUCTION 8
 Benefits of project management
PROJECT MANAGEMENT LIFE CYCLE
 Project initiation
 project planning
 Project execution
 Project closure
 Project Manager –roles, responsibilities
 Selection - The project team
2 BUDGETING THE PROJECT 8
 Methods of budget
 Cost estimation
 Improving cost estimates
PROJECT SCHEDULING
 Project network construction
 CPM – PERT
 Crashing of project network
3 CONTRACT MANAGEMENT 8
 Principles of project contracts
 Project contracting process
 Project communication
 Legal aspects of project management
 Global tendering, Insurance for projects
RESOURCE MANAGEMENT
 Basics of resource constraints
 Resource loading
 Resource leveling
VENDOR EVALUATION
4 PROJECT RISK MANAGEMENT 8
 Four stage process
 Integrated approach to risk management
MONITORING AND CONTROLLING THE PROJECT
 The plan-monitor-control cycle
 Earned value
 Purpose of control
 Design of control system

5 ROLE OF FINANCIAL INSTITUTIONS 8

 Appraisal processes
 Concepts and techniques
 Specialized financial Institutions
 Venture capital
PROJECT AUDITING
 Objectives of project audit
 The audit process
 The audit report
 Project auditor’s role
Total 40
References

 Jeffrey K Pinto, Project Management – Achieving competitive advantage , Pearson

Education, 2009

 Prasanna Chandra, Projects, Tata McGraw Hill , 2009

 Jack R Meredith and Samuel J Mantel, Project Management – A managerial Approach,

Wiley India, 2010

 Paneerselvam and Senthilkumar, Project Management, Prentice Hall of India 2009

 Gopalakrishnan and VE Rama Moorthy, Text Book of Project Management , Macmillan,

2008

 Samuel J Mantel, Jr l , Project Management , Wiley India, 2009

 Sontakki, Project Management ,Himalaya Publishing house, 2009

 Bhavesh M Patel,Project Management , Vikas Publishing House, 2010

 Nichlolos, Project Management for Business & Technology, Prentice hall of India, 2009

 Nahendra Singh, Project Management and Control, Himalaya Publishing house, 2009
 MBA P09 04 TECHNOLOGY MANAGEMENT
S.No Topics No of hours

1 TECHNOLOGY MANAGEMENT AND MANAGEMENT STRATEGY 8

 Review of Technology Management
 Technological Innovation
 Business Competitiveness
 Technology Strategy and Leadership
2 DEVELOPMENT OF TECHNOLOGICAL CAPABILITIES 8
 Developing Technology Based Capabilities
 Technology Based Developments
 Diffusion and Adaptation Technology
 Need for Technology Analysis
3 MANAGEMENT ISSUES & BUSINESS COMPETITIVENESS 8
 People and Organization Issues
 Characteristics of Innovative Firms
 Technology Interface with Markets
Customers and Suppliers
Operational System Strategies
Business Competitiveness Interface
 Market Integration with Technology
 Accountability with Share Holders
4 MANAGEMENT OF TECHNOLOGY 8
 Factors Influencing Effective Integration in Technical
Organization
 Barrier to Implementation of Structure for Managing
Technology
 Need for Inter-Disciplinary Endeavour and Improved
Functional Relation
5 IMPLEMENTATION OF PERFORMANCE 8
 Decisions for Implementing
 Performance & Impact of New Technology
 International E Business Management
Total 40

References
 Gerared H Gaynor,Hand book of Technology management, Tata McGraw Hill,2006
 Murthy, Technology Management , Himalaya Publishing House,2009
 Fredric Betz, Strategic Technology Management, Tata McGraw Hill,1996
 Ray Gehani, Management of Technology & Operations, Wiley 2009
 Krihanamacharyulu, Lalitha, Management of Technology, HPH,2009
MBA P09 05 BUSINESS PROCESS REENGINERRING AND VALUE ENGINEERING
S.No Topics No of hours
1 INTRODUCTION 8
 Business Process: Definition Dimensions
 History of BPR, Definition, Basics
 Benefits of BPR
 Role of leader and manager
 Guiding principles of BPR
 Key targets of BPR
2 BPR IN MANUFACTURING INDUSTRY 8
 Enablers of BPR in manufacturing
 Product design and development
BPR AND IT
 Relationship between BPR and IT
 Role of IT in Reengineering
 BPR tools and techniques
 Criticality of IT in Business process
3 BPR IMPLEMENTATION METHODOLOGY 8
 Reasons for implementation of BPR
 Necessary attributes of BPR methodologies
 BPR team characteristics
 Different phases of BPR
 Different BPR methodologies
 Steps of Process Reengineering
 Performance measures of BPR.
 Risks associated with BPR
 Barriers to BPR implementation, Areas generating Barriers to
BPR
 A framework for Barrier management.
4 VALUE ENGINEERING CONCEPTS, THEORY AND 8
FUNDAMENTALS
 Relevance of Value engineering to Indian Scenario,
 Meaning of Value
 Ways to add Value
 Value Engineering basics
 Techniques employed in Value Engineering
5 VALUE ENGINEERING JOB PLAN 8
 Introduction, Selecting the project
 Selecting team members
 Phases of Value Engineering Job plan
 General phase, Information phase, Function phase, Creation
Phase, Evaluation phase, Investigation phase, Implementation
phase
Total 40
References
 Radhakrshnan and Balasubramanian, Business Process Reengineering: Text and Cases,
Prentice Hall of India, 200Z
 Dey, Bausiness Processing Re Engineering & change Management , biztara Wiley 2009
 Mukha Padhyay, Value Engineering, Sage Publications,2009
 Iyer, Value Enigneering: A How to Manual, New Age International Publishers, 2000
 Jaganathan, Getting more at low cost: The value Engineering way, Tat Mc Graw Hill, 2002
 Sethi, Organuisational Transformation Through Business Process Re- engineering,
Pearson, 2009
 Kumar, Value Engineering, Narusha Publishers, 2009
 Shridhara Bhatt, Business Process Reengineering, Himalaya Publishing House, 2009
 MBA P09 06 ADVANCED OPERATIONS MANAGEMENT
Number of
Unit Topics
Hours
1 OPERATIONS IN GLOBAL ENVIRONMENT 8
 Defining global operations
 Management issues in global operations
 Reasons to globalize operations
 Achieving Global operations
 Global Issues in Service operations
2 FORECASTING 8
 Introduction to forecasting
 Types of forecast
 Patterns of Demand
 Factors affecting demand
 Components of forecasting demand
 Forecasting method –time series methods, moving average,
exponential smoothing, trend projections, regression
 Forecast accuracy – Tracking signal
 Qualitative methods of forecasting – sales force, executive
opinion, market research, Delphi method
3 OPERATIONS TECHNOLOGY AND E-BUSINESS 8
 ERP Overview
 Evolution of ERP
 Benefits of ERP
 ERP Packages
 ERP Implementation
 E-Business roles and their challenges
 e-Business requirements & its impact
 e-Business Models
 CAD / CAM / CIM
 FMS / AGV / MIS / RFID / AI
4 JIT AND LEAN MANUFACTURING PRACTICES 8
 Introduction to Just-in-Time
 JIT requirements
 Types of wastes
 JIT Inventory
 Characteristics of JIT partnerships
 Lean Building blocks – Pull system, 5S, work cells, Poke
Yoke, Kanban, SMED, Visual controls, Value stream mapping,
single piece flow, TPM
 Benefits of Lean implementation
5 MANAGING SERVICE OPERATIONS 8
 Service Process
 Characteristics of services
 Competing on service
 Strategy for service
 Service Outsourcing
 Customer retention and loyalty
 Service quality
Total 40
Referencs

 Jay Haizer , Barry Render, Operations Management, Prentice Hall of India ,2009

 Mohanthy , Advanced Operations Management , Pearson, 2009

 Lee J. Krajewski and Larry P. Ritzman, Operations Management – Strategy and Analysis,
Pearson Education, 2009

 Roberta S. Russell and Bernard W. Taylor III, Operations Management, Prentice Hall of
India, 2009

 Chase, Aquilano, Production and Operations Management-Manufacturing and Services,

Tata McGraw-Hill,2009

 Charry, Production and Operations management, Tat McGraw Hill,2009

 Russell Taylor, Operations Management along with Supply Chain management , Wiley
2010

 Gather, Operations Management , Cengage, 2009

 Buffa, Modern Production and Operations management , Wiley 2009

 Shridara Bhatt, Operations Management , Himalaya Publishing House, 2009

***********