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Commissioned by Fox Interactive Media, Inc. Isobar & CaratUSAResearch conducted by TNS, TRU & Marketing EvolutionCopyright © 2007 Fox Interactive Media, Inc.
All rights reserved. No part of this publication may be reproduced or transmittedin any form or by any means, electronic, or mechanical, including photocopy,recording, or any information storage and retrieval system, without permissionin writing from the publisher.
IntroductionChapter 01:The Insider’s View of the Evolving World of Social Networking
— Consumer research by TNS & TRU
Chapter 02:The Momentum Effect:Creating Brand Value in the Social Networking Space
— Advertising research by Marketing Evolution
Chapter 03:Implications for Brands and Agencies
CONTENTS
Commissioned by MySpace, Isobar & Carat —
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