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Final Marketing Strategy Surf Excel

Final Marketing Strategy Surf Excel

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Published by talhahpatel

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Published by: talhahpatel on Jan 06, 2011
Copyright:Attribution Non-commercial

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08/11/2013

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Group Members
 SHAHNOOR KHAN (20) SHAHNOOR KHAN (20)HUSSEIN LUKMANI (29) HUSSEIN LUKMANI (29)TABASSUM NAGOTHANEKAR (34)TABASSUM NAGOTHANEKAR (34)TALHAH PATEL (40)TALHAH PATEL (40) ABDUL K.SHAIKH (46) ABDUL K.SHAIKH (46)PRASHANT SHEJWAL (53) PRASHANT SHEJWAL (53) PRESENTED TO: PRESENTED TO: PROF. ARVIND INAMDAR PROF. ARVIND INAMDAR
 
INTRODUCTION
Surf Excel was launched in 1954 and has been present in the IndianMarket for over last 50 years.It has managed to create a strong brand name over the past 5decades.With punch lines like µdhoondhte reh jaoge¶ and µjaise bhi daagho,surf excel hai na¶ Surf excel has managed to create a place for itself in the Indian market.Bringing out innovative products at alternate intervals has been Surf Excel¶s strength.

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