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Published by Rohit Sreekumar

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Published by: Rohit Sreekumar on Jan 06, 2011
Copyright:Attribution Non-commercial

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01/06/2011

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Date
8th Dec9th Dec10th Dec11th Dec12th Dec
 
Target activity
Walk through the entire floor and understand the various departments, subdepartments and the categories under each one of themUnderstand the terminologies of various fittings & fixtures available at the storeand map the allocated fixture against the respective categoryDraw the floor layout with the details of fixture and the department/categorydetailsChoose to stay in one section and observe the selling process. Try and attendatleast 5 customers and record the experienceBased on the past 4 days experience & observation on the floor and the wholeday's observation write about the target customer, product, display, pricing,experience etc about the brand / store. Suggestions for improvement
 
InputLearning Outcome
Ref Annexure 1Ref Annexure 1Observation at the floorGet a feel of selling to understand operationsAbility to understand the merchandisehirearchy & merchandise mixUnderstand the floor layout and spaceallocation at the retail floorRefer the floor layout availableat the storeUnderstand the floor layout and spaceallocation at the retail floorObservation at the floor. Talking to the team &customers (if possible)Introduction to the various elements of retailoperations

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