Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Consumer Involvement Level of Fast Food Industry in Pakistan

Consumer Involvement Level of Fast Food Industry in Pakistan

Ratings: (0)|Views: 2,196 |Likes:
Consumer Involvement Level of Fast Food Industry in Pakistan
Consumer Involvement Level of Fast Food Industry in Pakistan

More info:

Published by: Khawaja Naveed Haider on Jan 06, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/14/2013

pdf

text

original

 
 
A Research Report on 
“ConsumerInvolvement level of fast food industry
” 
 
Executive summary 
This project had been assigned by Mr. Manqoosh-ur-Rehman lecturer of Businessresearch methods on 6
th
Jan, 2010. The topic was to analyze the “Consumer Involvement” in fast food industry and we focused on the customers of Fri-chicks, a verywell-known and emerging fast food restaurant in Lahore.Although, there is a growing volume of research on consumers especially for fast foodrestaurants but there are many variables which are still confusing or may be changingaccording to the customer changing taste and buying or decision pattern. That’s whyin this project we considered product attributes, such as Price, Ingredients, Quantityand Hygiene factors. We collected information with the help of questionnaire from thecustomers who ate fast food, specifically from Fri- Chicks.Then we have analyzed the collected data through SPSS and made a decision byanalyzing and interpreting the data. 
1 |
Page 
 
 We took 7 days for the research work till the analysis and findings of the assigned projecti.e. “consumer involvement level of fast food industry”.We also have clarified out time schedule and task management through Gantt chart aswell and in the end we have also determined the total and segmented cost of the whole project.
1 |
Page 
 
 
 Problem Statement 
How many customers are involved in fast food industry?
 Research question/Problem:
1.
What factors are influencing the consumer involvement level of fast food industryin Lahore?
2.
Does consumers concern with price of the fast food?
3.
Does consumers concern with Quantity of the fast food?
4.
Do customers want hygienic products?
5.
Is the price they are offering affordable to number of customers?
6.
Are customers looking for ingredients in fast food?
7.
Does a customer go for fast food daily or they have different routine?
 Research objectives & Variables 
1.To know: about the demographics of fast food users
Variables:
Age
Gender 
Income level
Area2.To know about how product attributes put affect on fast food industry.
Variables:
Price
Quantity
Ingredient
Hygiene 
1 |
Page 

Activity (7)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Muneeb Usmani liked this
Gözde Çetinkol liked this
Luqman Dar liked this
Shmily Khan Ssk liked this
Shmily Khan Ssk liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->