Professional Documents
Culture Documents
• Response Time
• Communication
2
Today’s Consumer
The profile of the average adult American Internet user is very similar to the profile
of the average American.
The demographic shift -- from early adopters of new technology who are young,
relatively wealthy and predominantly male, to average Americans -- is important
because it validates the Internet as a mainstream marketing, advertising and
research platform.
Sources: Insight Express data 2001, US Census data 1996-2006, Harris Interactive 2006, iNetShops.com
3
Today’s Consumer
• 67.5% of new vehicle buyers use the Internet to research vehicles
• The Internet now leads more than twice as many late-model, used-vehicle buyers to the
vehicles they purchase than traditional newspaper and magazine classified ads
• 77% of automotive Internet users visit an independent automotive website (3rd party) in
their shopping process
• Internet-generated new car sales are expected to grow from 4.1 million in 2005 to 6.6
million in 2010 —up from 25% of total sales in 2005—to 35% of total sales in 2010
• The Internet wielded considerable influence on car purchases for 16 million Americans in
2005, up from 13 million in 2002.
• On average 44% of car buyers rely much more on independent car buying websites than
on dealership websites.
• 39% of automotive Internet users report the Internet had some/big impact on their dealer
selection
4
Consumer Adoption of the Internet
80%
70%
60%
50%
40%
30%
20%
10%
0%
1998 2006
5
Response Time
90%
85%
80%
75%
70%
65%
60%
55%
50%
2003 2004 2005 2006 2007*
6
Response Time
25%
20%
15%
10%
5%
0%
2003 2004 2005 2006 2007*
7
Bottom Line:
Sales are Being Left on the Table!
8
Solutions
• Instant Messaging
9
Instant Messaging
AOL
Messenger
MSN Yahoo
Messenger Messenger
10
Solutions
• Instant Messaging
• Rapid Response
11
Rapid Response
12
Long Term Follow-Up
Purchase
Online Cycle
Purchase Cycle
7 – 10 Days
13
Solutions
• Broadcast Emails
14
Broadcast Email
15
Solutions
• Broadcast Emails
• Newsletter
16
Dealer Newsletter
17
Solutions
18
Email Manager
19
Dealer Testimonial
20
Q&A
21