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Branding Strategies

Branding Strategies

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Published by Rohit Bebarta
HUL and Pand G Brand comparision
HUL and Pand G Brand comparision

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Published by: Rohit Bebarta on Jan 06, 2011
Copyright:Attribution Non-commercial

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09/01/2012

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Brand Management Assignment
Branding Strategies of differentproduct line of P&G and Unilever Group
 
I
BS Mumbai4th Semester
Rohit Bebarta
09BS 000 1940
 
 
About
 
the
Tw
o
i
ts:
 P
octer 
m
b
l
e
C
o.
(
P
,NYSE: PG) is a Fortune 500 Americanmultinational corporationheadquartered in Downtown Cincinnati,Ohio
[3]
that manufactures a wide rangeof consumer goods. It is 6th inFortune's Most Admired Companies2010 list.
[4]
P&G is cred with manybusiness innovations including brandmanagement and the soap opera.Procter & Gamble is a leading member of the U.S. Global LeadershipCoalition, a Washington D.C.-basedcoalition of over 400 major companiesand NGOs that advocates for a larger International Affairs Budget, whichfunds American diplomatic anddevelopment efforts abroad
illi
on
 
o
ll
 
brands
 
y
 
 Ariel is a brand of laundry detergent/liquid available in numerousforms and scents.
y
 
Bounty is a brand of paper towel sold in the United States andCanada.
y
 
Braun is a small-appliances manufacturer specializing in electricshavers, epilators, hair care appliances and blenders.
y
 
CoverGirl is a brand of women's cosmetics.

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