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An Author's Guide to Online Marketing & Publicity

An Author's Guide to Online Marketing & Publicity

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Published by Wiley
This author's guide to book marketing offers easy-to-follow advice on how to harness the power of the Internet to make your book a success. It follows the chronological progression to a book's publication to how to promote a book before publication, at publication, and after publication, including practical tips on how to connect with readers through social networking, blogging, and more.
This author's guide to book marketing offers easy-to-follow advice on how to harness the power of the Internet to make your book a success. It follows the chronological progression to a book's publication to how to promote a book before publication, at publication, and after publication, including practical tips on how to connect with readers through social networking, blogging, and more.

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Published by: Wiley on Jan 06, 2011
Copyright:Attribution Non-commercial

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05/14/2014

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An 
 Author’s Guide
toOnline Marketing and Publicity
professionAl & trAde
Spring/Summer 2011
 
- 2 -
Contents
1
How online marketing and publicity can work or you
2
Author checklist
3
What to do beore your book publishes
Check your book product page early and oftenDevelop an online presence and start building a community
>
Develop your list of contacts
>
Use social networks to expand your reach: Facebook, LinkedIn, Twitter,Goodreads, blogs, video, and Flickr 
>
Build a website or a blog
Leverage your professional, corporate, and academic relationshipsFour simple things you can do to help promote your book online
4
What to do when your book publishes
Let your community know!
>
Send an email blast
>
Work with your network to spread the word
Write reviewsFind out how to make the most of your publisher’s PR campaign
5
 How to drive sales to online booksellers
What you should do on all online booksellersHow to best work with the key online booksellers
>
Asia: MPH Bookstores, Swindon Book Co. Ltd., Amazon China, Dang Dang,Blue Fountain
>
Australia & New Zealand: Booktopia, Fishpond, TheNile, SeekBooks
>
Canada: Amazon.ca, Chapters.indigo.ca
>
U.K.: Amazon, The Book Depository, Play.com, Waterstone’s
>
U.S.: Amazon, Barnes & Noble, Books-A-Million, Borders, IndieBound.org
6
What Other Authors Are Doing
7
Video Resources
8
What our lawyers would like or you to know
 
- 3 -
1
The Internet has become an incredibly powerul tool or both authorsand readers.
 
For readers, it is often the rst place they go when they want to learn
something. Whether through a Google search, by going directly to an online bookseller,or querying their friends on Facebook or followers on Twitter, book buyers are online andlooking for just what you have to offer. Readers of all kinds are joining online communi-ties—reading websites, checking their favorite blogs, listening to podcasts, following Twit-ter feeds, and watching author-created videos. They are online and they want to connectwith you. It is an opportunity not to be missed.For authors, it is a way to connect with readers at the very moment that they are search-ing for information about the topic on which you’re an expert. The Internet has givenauthors a completely new way in which to build a following, connect with like-mindedreaders, and get in front of your audience at just the moment they’re looking for you. Youshould take advantage of all the tools provided by the online booksellers, from ensuring
that there are positive user reviews wherever a reader might nd your title to creating a
simple video and posting it on your book’s online product page. You can build a fan pageon Facebook, invite your friends and colleagues to join, and build excitement for thelaunch of your book. Or, go a step further and involve readers as you write your manu-script, sharing content on your blog and asking for feedback.
How we can help.
 
In this document, we will give you the simple how-tos that will al-low you to harness the power of the Internet to help make your book a success. We starton the following page with an author checklist that will help you to prioritize your efforts,and follow that with the tools that you need to get started. We focus on simple steps and
free solutions, most taking just a small investment of your time. At the end, you’ll nd a
list of resources that includes many examples of how your fellow Wiley authors have suc-cessfully presented themselves online.Begin now to think about building a community and promoting your book. This is the timeto start. Your editor is available to answer questions and make sure that you have thetools you need.
Let’s get started! 
How online marketing and publicity can work or you

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