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this paper will analyze and address the complex nature of the audience of hip-hop and rap music and their cultures, trends, and furthermore survey some of its perplexing personalities.

this paper will analyze and address the complex nature of the audience of hip-hop and rap music and their cultures, trends, and furthermore survey some of its perplexing personalities.

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Whilst examining audiences of hip-hop and rap music it is hypothesized that upon researching the preferences and opinions of respondents; all of varying gender, race and cultural backgrounds there will be a distinct pattern revealed to reinforce the stereotypical division of opinions between: “that ill tasting rap music” and “those wicked beats and rhymes”.
Whilst examining audiences of hip-hop and rap music it is hypothesized that upon researching the preferences and opinions of respondents; all of varying gender, race and cultural backgrounds there will be a distinct pattern revealed to reinforce the stereotypical division of opinions between: “that ill tasting rap music” and “those wicked beats and rhymes”.

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Categories:Topics, Art & Design
Published by: Musaab Mohamed Adam Osman on Jan 07, 2011
Copyright:Attribution Non-commercial

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11/20/2012

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Musaab Mohamed adam 30581155Media audiences and the publicMCC236Ms Shelia Yvonne42258
Audience Analysis PaperSection 1 draft (5%)Audience Identification & Literary Review
Whilst examining audiences of hip-hop and rap music it ishypothesized that upon researching the preferences andopinions of respondents; all of varying gender, race andcultural backgrounds there will be a distinct pattern revealedto reinforce the stereotypical division of opinions between:“that ill tasting rap music” and “those wicked beats andrhymes”.Introduction
With the explosion of digital technologies and the globalization of American products, just like so many other cultural creations, hip-hopand rap music were destined to reach all corners of the earth and havetremendous impact on cultures around the world. Today its no longer amatter of dispute that audiences of hip-hop and rap music, do existoutside America and have formed sub cultures in unexpected placeslike Saudi Arabia. These sub cultures are getting more visible andeasily identifiable particularly by the dress code. Across boarders,across oceans and across cultures, hip-hop fashion and language haspenetrated the hearts and minds of audiences young and old.
 
Musaab Mohamed adam 30581155Media audiences and the publicMCC236Ms Shelia Yvonne42258
Despite the previous lack of academic research, this paper will analyzeand address the complex nature of the audience of hip-hop and rapmusic and their cultures, trends, and furthermore survey some of itsperplexing personalities. Perkins (1996, p.10) argued“The force and style of several personalities gave rap the allure of anew and potentially important art form.”, this allows type of audienceidentification with rap personalities described by McQuail as aParasocial Relationship, a personal link and tie to a specific charactersin the form of individual recognition .(McQuail, 1997, p.117).The notion of parasocial interaction was first introduced by (Hortonand Wohl) in their framework they intended to explore thephenomenon of attachment and identification with a media characterexperienced by audience.( McQuail, 1997, p.119). This framework hasformed one of the corner stones for understanding, analyzing andevaluating hip-hop and rap music audiences and the level of theirattachment as one of many important variables to be kept in mind.
Hip-Hop
Perkins (1996, p.20) argues that what makes hip-hop and rap musicappealing to upper-middle and middle-class young males market allover the world is fact that we live in an age of mass mediaconsumption, data smug and the media hype, therefore gangster raprepresents a new religion or ideology of authenticity and a new means
 
Musaab Mohamed adam 30581155Media audiences and the publicMCC236Ms Shelia Yvonne42258
to relate to media. He adds “So as white-bread America searches for anew identity in a post-soviet, postindustrial, globally interconnectednew world order, hip-hop speaks to youth’s desire for identity, for asense of self-definition and purpose, no matter how lawless orpointless” (Perkins, 1996, p. 20).Hip-hop is a loud and intense from of music that most of time featuresprofanity, drugs, and murderous lyrics where artists glorifymaterialistic objects and degrade women. The lyrics vary from politicalto gangster to just plain perverted sex lyrics.
The audience
 The commercial success of rap and, more generally hip-hop music inthe mid-1980s led by few talented artists such as Run-D.M.C., theBeasty Boys, LL Cool J, verified to the music industry that this type of music have a substantial market appeal. Forman (2002, p.146) arguedthat the evidence of hip-hops influence was easily detected in thestyle, personalities and emotional response of participants of hip-hopculture who where manly urban youths from across the racial spectrummales and females of varying age spectrum from 12-33 years of age.Hip-hop and rap is a fusion of different musical styles, which waspioneered by minor ethnic groups for their own consumption, but withthe communication technologies ever advancing hip-hop was exportedaround the world and soon enough millions of youth across the

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