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to relate to media. He adds “So as white-bread America searches for anew identity in a post-soviet, postindustrial, globally interconnectednew world order, hip-hop speaks to youth’s desire for identity, for asense of self-definition and purpose, no matter how lawless orpointless” (Perkins, 1996, p. 20).Hip-hop is a loud and intense from of music that most of time featuresprofanity, drugs, and murderous lyrics where artists glorifymaterialistic objects and degrade women. The lyrics vary from politicalto gangster to just plain perverted sex lyrics.
The commercial success of rap and, more generally hip-hop music inthe mid-1980s led by few talented artists such as Run-D.M.C., theBeasty Boys, LL Cool J, verified to the music industry that this type of music have a substantial market appeal. Forman (2002, p.146) arguedthat the evidence of hip-hops influence was easily detected in thestyle, personalities and emotional response of participants of hip-hopculture who where manly urban youths from across the racial spectrummales and females of varying age spectrum from 12-33 years of age.Hip-hop and rap is a fusion of different musical styles, which waspioneered by minor ethnic groups for their own consumption, but withthe communication technologies ever advancing hip-hop was exportedaround the world and soon enough millions of youth across the