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Questionnaire Maggi

Questionnaire Maggi

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Published by SNEHA

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Published by: SNEHA on Jan 07, 2011
Copyright:Attribution Non-commercial

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06/28/2013

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QUESTIONNAIRE
Q-1 what product would you associate with the tag line mentioned below?
 
 
Its different.
 
Don¶t be a noodle, be a snoodle
 
2 minute noodles/ Bas 2 minute.
 
Jitna tasty, utna healthy.
 
Mummy bhook lagi.
 
Try it with a twist.
 
Hearty soups warm you from inside.
 
Fast to cook, Good to eat
Q-2 What comes first in your mind when you hear the word Maggi?
 
Noodles
 
Fast food
 
Snacks
 
None of these.
Q-3 what is the brand that comes to your mind when we say the wordnoodles?
 
Maggi
 
Top Ramen
 
Surya Noodles
 
 
 Anil Noodles.
 
 
 
Soupy noodle
 
Q-4 Rank the following Maggi products w.r.t. frequency of purchase with 1being the highest rankPRODUCT RANK
y
Noodles _________ 
y
Ketchup _________ 
y
Soup _________ 
y
Pickles _________ 
y
Cubes _________ 
Q-5 With what products would you associate the brand Maggi?
 
Ketchup
 
Noodles
 
Soup
 
Masala
 
Q-5 On a scale of 1 to 5 rate Maggi on the following parameters
 
Taste ____________ 
 
Variety/Flavours ____________ 
 
Hygiene/Purity ____________ 
 
Availability ____________ 
 
Packaging (SKUs) ____________ 
Q6 Rank the categories which Maggi should look in future in order of your importance :
y
Chocolates _____________ 
y
Salted Potato Chips _____________ 
y
Fruit Juices _____________ 
y
Processed foods(Ready to use pastes, masalas) ____________ 
y
Others ( Please mention) _____________ 
Q-7 how do you rate Maggi brand in terms of following parameters:
 
 
Expertise (Competent, Innovative, Market leader)
 
 
Trustworthiness (Dependable and keep customers interest in mind)
 
 
Liability ( Fun ,interesting)
 
 
None of these
Q-8 How do you perceive Maggi products?
 
 
Good for health.
 
 
Ready to eat.
 
 
Junk food
 
 
Tasty / Fun eating
Q-9 Which Maggi products in noodles category do you regularly buy?(Repositioning awareness)
 
 
Maggi masala
 
 
Maggi vegetable atta noodles
 
 
Maggi dal atta noodles
 
 
Maggi rice noodles mania
 
 
Others.
Q-10 Do you perceive Maggi noodles as a healthy product?
 
 
Yes
 
 
No

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