About Nokia

• Nokia is a Finland based company, incorporated in

1967.


• Nokia started of as a pulp, rubber and cable

manufacturing company to a major manufacturer of
mobile devices.
•
• It’s the leading manufacturer of mobile devices.


• Nokia offers a wide range of mobile devices with the

experience in music, video, imaging, gaming and a
lot more.


• It also provides the services for network operators.

 Mission
 “IN A WORLD WHERE EVERY ONE CAN
BE CONNECTED, VE TAKE VERY HUMAN
APPROACH TO TECHNOLOGY.”


• Everyone has the need to communicate and

share. Nokia helps people to fulfill this
need and they help people feel close to
what matters to them. They focus on
providing consumers with very human
technology that intuitive, a joy to use, and
beautiful.
• We are living in the era where connectivity
is becoming truly ubiquitous. The
communications industry continues to
change and the internet is at the center of
this transformation. Today, the internet is
MISSION STATEMENT
ANALYSIS
 VISION

 “OUR VISION IS A WORLD

WHERE EVERYONE CAN BE
CONNECTED. OUR VISION IS TO
ENSURE THAT 5 BILLION PEOPLE
ARE ALWAYS CONNECTED AT
EVERY GIVEN POINT AND TO
ACHIEVE 100 FOLD MORE
NETWOK TRAFFIC.”

 ORGANISATIONAL CULTURE

Based on the factors that influencing



NOKIA to become a successful

organization
•
ORGANISATIONAL CULTURE
• The Nokia way-emphasizes the speed
and flexibility of decision making
• Flat-networked organization with a
certain amount of bureaucracy
• Equality of opportunities and
employee participation
• The NOKIA values a customer
satisfaction, respect, achievement
and renewal.
•
 CUSTOMER SATISFACTION

• Dedicated sales and marketing,

logistics and source functioning.
• Making things that suits best for the
customers.
• Randomly responding to the change
in customer needs
•
 RESPECT FOR INDIVIDUAL
• Opportunities for personal growth
and responsibility.
• Teamwork: a feeling of family.
• Freedom for creativity with minimal
rules and regulations.
•
 ACHIEVEMENT ATTAINING
GOALS

• Adopting new strategy in respond to

the change in global market.
• Be in the right place at right time.
• Continuous refocusing on the goals
 RENEWAL CONTINUOUS
LEARNING

• NOKIA’s newest advertising

compaign, “What if……….”,
challenges the future.
• Strong focus on R&D.
•
 IN NEW MILLENNIUM

• Developing affordable mobiles.

• Constant innovation.
• That’s why NOKIA will never stop
finding new ways of connecting
people
•
 OVERALL CULTURE
• PROVIDE AN OPPORTUNITY TO ITS
EMPLOYEES to grow prsonally.
• Believe in innovation and creation.
• Greater emphasis on informal work
culture.
• Empowers people and the employees
are quite independent.
• Open culture the management-
attracts, motivates and retains the
high quality people.
 CORPORATE SOCIAL
RESPONSIBILITY
ENVIRONMENT
vRecycling
vPackaging
vTransporting
NOKIA HELPING HANDS

o Blood donations
o Fund raising
o Volunteering at hospitals

 CSR contd………………
CORPORATE GIVING
qDisaster relief
q drought in euthopia
qsichuan earthquake in china
DISASTER RECOVERY

Ø southeast asian tsunami

Ø Earthquake in pakistan
ORGANISATIONAL
STRUCTURE
 ORGANISATIONAL
STRUCTURE

NOKIA’s organizational structure is



designed to position them for a world

where the mobile device, the Internet
and the computer are fusing
together.
•
 Mobile Solutions
 is responsible for developing and
managing our portfolio of
smartphones and mobile computers.
The team is also busy developing a
world-class suite of internet services
under the Ovi brand, with a strong
focus on maps and navigation,
music, messaging and media.
 Mobile Phones
 is responsible for developing and
managing our portfolio of affordable
mobile phones, as well as a range of
services that people can access with
them. Markets manages our supply
chains, sales channels, brand and
marketing activities, and is
responsible for delivering our mobile
solutions and mobile phones to the
market
 Nokia Siemens Networks

 jointly owned by Nokia and Siemens,

provides wireless and fixed network
infrastructure, communications and
networks service platforms, as well
as professional services to operators
and service providers
 NAVTEQ

 is a leading provider of
comprehensive digital map data and
related location-based content and
services for automotive navigation
systems, mobile navigation devices,
Internet-based mapping applications,
and government and business
solutions.
•
 CORE PRODUCTS /
SERVICES

• Core products include only

cellphones
 (this is one of their strengths)
 INDUSTRY ANALYSIS

• Number of mobile subscribers in

Pakistan has crossed the 175
million mark.
• Mobile phone production in Pakistan
was expected to grow from 40
million units to 100 million units by
2011.
 HANDSET MARKET SHARE

üNOKIA : 39.5%
üSONYERICSSON : 20.1%
üSAMSUNG : 12%
üOTHERS REMAINING……
 SWOT Analysis
 Strengths Weaknesses


• Durability • Low voice quality

• •
• Long battery life • Less stylish
• •
• User friendly
• Heavy sets
• 
• Global Expansion
• Not user friendly
•
• Brand loyalty

 SWOT Analysis
Opportunity Threats
• Perfect customers in • Competitors
Pakistan • Major competitors are
• Increase of mobile Motorola, Samsung
usage and Motorola
• China Mobiles