SPC 4400 Spring 2011, p. 3academic paper you write; plagiarism is not tolerated. Specifics about the content of your blog will be shared during the first month of class.
Social Media Monitoring Report (Options A & B)
This assignment gives you an opportunity to learn how to monitor blog and other socialmedia content in a way that provides similar insight offered by more traditionalenvironmental scanning methods.
Trade Book Review (Options A & B)
After reading a trade book on public relations, new media, social media or the like, youwill create a well-designed PowerPoint, and then post the review to your blog, inaddition to presenting the information in class. (NOTE: Since part of the rationale forincluding a trade book review in this class is so that you stay current on trends andissues in PR, you may not use a trade book that you reviewed for another class.)
SEO News Release (Option A only)
Using either a traditional
news release you wrote previously (either for a “real” client or
a class) or one you write specifically for this class, you will adapt the news release usingkeywords and other strategies so that the release will be more easily discoverable viaGoogle and other search engines.
Podcast (Option A only)
Either individually or in self-selected small teams, you will create a short (~10 minute)podcast on a topic related to this course. These podcasts will be due on varying dates;you will know your podcast due date in early February.
“Viral” Video OR Paper
(Option A only)
In self-selected small teams, design, create and publish a short video withthe intent/hopes that the video will go viral. Your client and other details will beshared at my blog before Spring Break.
Research and write a 5-7 page position paper where you will discuss atopic related to this course. Topics will be discussed in class and must beapproved in advance.
Social Media Resume (Option A only)
Create a Social Media Resume (online portfolio) for yourself. Details will be shared bythe end of January.
Social Media Strategy & Mini-Campaign (Option B only)
As part of a team, create a Social Media Strategy and design & implement a mini-campaign for a Lakeland-area client. Client choices and other details will be shared bythe end of January.