Anyone who has an iPhone, iPad, or Kindle knows that media are nolonger created merely to be viewed
content is designed to be touched,tapped, stroked, fingered, fondled, and pinched. Interfaces have gonetactile and haptic. The keyboard isn't dead or dying, but it's lost pride ofplace in defining onscreen interaction. Where professionals once wrotememos to be read, 2011 begins an era in which documents are written withtouch both in mind and on fingertips. Designing documents to be a sensualphysical experience and not just a visually cognitive one demands differentaesthetics and sensibilities. This nascent transition will be as profoundlyimportant for future interpersonal communications
asthe transition from radio to television. Having the right touch to get the righttouch will become a desirable communications competence.
not-quite-ready-for-prime-time alpha and beta versions of apps to explore and test. Theseinnovation playgrounds vary wildy in quality, creativity and breadth. A fewof these test-tube innovation babies are quirkily weird; others have theglimmer of interactive genius. These WWWabs will undoubtedly bereshaped by the seemingly irresistible rise of Facebook as an advertisingand promotional vehicle. Indeed, Facebook's role as a third-partyinnovation platform is still a work in process. However, the economics ofexperimentation for both customer-facing and internal WWWabs isundeniably favorable. It's easy to marry a WWWabsite with a contest, forexample. More important, WWWabs symbolize the substantial shift in oneof the dying innovation anachronisms of the post-industrial era. That is, the