Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Sage Lewis Ebusiness Syllabus

Sage Lewis Ebusiness Syllabus

Ratings: (0)|Views: 32 |Likes:
Published by Sage Lewis
CBA 201: Introduction to eBusiness

Spring 2011 semester
6100:201-001
Intro to eBusiness
T Th 3:15 pm – 4:30 pm
CBA 147
CBA 201: Introduction to eBusiness

Spring 2011 semester
6100:201-001
Intro to eBusiness
T Th 3:15 pm – 4:30 pm
CBA 147

More info:

Categories:Types, School Work
Published by: Sage Lewis on Jan 08, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

01/11/2011

pdf

text

original

 
 CBA 201: Introduction to eBusiness
Instructor: Sage Lewissage@sagerock.comhttp://www.facebook.com/sagerockSpring 2011 semester 6100:201-001Intro to eBusinessT Th 3:15 pm ± 4:30 pmCBA 147
Overview
The Internet and other forms of digital media have created unique andchallenging business opportunities involving electronic commerce. Therefore, thiscourse is designed to provide students with an introduction to the basic conceptsand approaches used in developing successful business strategies involvinginformation technologies.eBusiness may encompass Internet marketing, virtual product experiences,digital distribution, customer relationship management, social networking,consumer insights, and user-generated content, among numerous other areas.You will learn about all of these topics and more during this course.
Objectives
The goal of the course is to provide insight into developing effective ecommercestrategies used in business. Specifically, the objectives are:
y
To introduce common vocabulary and concepts associated withecommerce.
y
To present a basic understanding of the technology influencing currentecommerce practices.
y
To understand the factors impacting ecommerce practices and thebarriers managers face in developing ecommerce strategy.
Ma
teri
al
s
E
lectronic Commerce, 6th ed. (2010). Jae K. Lee, David King, Ting Peng Liangand Deborrah Turban. Pearson. ISBN: 0136100368We will be using a Facebook Group for this class. Do a search for it and requestto join. On Facebook, search for ³University of Akron
E
biz Spring 2011´
 
 Be aware that we may also be using Springboard course management system todistribute weekly lecture materials, assignments, readings and announcementsfrom the instructor. You will be responsible for checking the Springboard coursesite regularly which can be accessed at http://springboard.uakron.edu.
If we usethis S
ag
e wi
ll
notify you.For now, the F
a
cebook Group wi
ll
be our prim
a
ry point of 
g
roupcommunic
a
tion.
The best ways of contacting Sage are through his email address(sage@sagerock.com) or through Facebook.
E
-mail will also be used as a means of communication with students. It is thestudent's responsibility to keep the University informed as to changes in his or her e-mail address.Students are expected to check e-mail on a frequent and regular basis in order tostay current with University-related communications, recognizing that certaincommunications may be time-critical. It is recommended that e-mail be checkeddaily.
Course Form
a
t
The format of the course will consist of a range of tasks that reflect different typesof learning styles using a combination of lecture, discussion, and assignments.The various tasks should challenge you to perform across multiple formatsdemonstrating your overall comprehension and understanding of the coursematerial.
Lecture
Lecture material will review the basic principles associated with the assignedtopic each day and originate from the book, outside sources, and personalknowledge. Keep in mind though that it is impossible to cover every bit of information within the assigned readings so students must accept responsibilityduring the learning process. Also, students should be prepared to take notesduring each class.
Re
a
din
g
s
 All assigned readings should be completed before coming to class because theywill serve as the foundation for class discussion. If you have not completed thereadings, it will be difficult for you to contribute meaningfully in class.
Discussion
In class discussion is a critical component of this course so everyone is expected
 
to thoroughly prepare and actively participate. Participation is considered askingquestions, answering questions, giving examples, and challenging ideas. Strongdecision-making and problem solving skills are not acquired by passivelyattending class and only taking notes. Meaning, active participation and criticalthinking about the concepts and issues presented is the best course of action.Participation will be recorded and taken into account for the student¶s overallgrade.
Assi
g
nments - The Project
 A major part of the class will be making a working ecommerce Web strategy. Youwill be part of a team that builds a full featured online system that generatestraffic and makes sales.Doing is the best way to learn this stuff. There will be a lot of doing.
P
a
pers
There will be 2 papers required in the class.One in the middle of the class and the other at the end of the class.The papers will be written in a Web style. We will discuss useit.com: JakobNielsen on Usability and Web Design on these principles.
E
ach paper will focus on what you did to contribute to the project and your observations about hurdles and successes.The papers don¶t have to be long (2-3 pages).They will be graded on:
y
Spelling
y
Grammar 
y
Web writing style
y
Being on time. The business world is all about showing up on time. Youprobably will not get an A on the paper if it is late.Please print your papers and bring them to class on the day they are due.
Attend
a
nce
Class attendance is the student¶s responsibility.The way I see it: You paid for this class. You are adults. You can do whatever you want.However, the project we are working on during the class will be discussed andstrategized during the class.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->