Short history of our Group

Industria de Diseño Textil, S.A. (Inditex) is a quoted company at the head of a prestigious
group of firms whose main activity is fashion distribution on an international scale. The
Group comprises eight chain stores - Zara, Massimo Dutti, Pull and Bear, Bershka,
Stradivarius, Oysho, Zara Home and Uterqüe - with a total of 4,278 shops in 73
countries. Most Inditex business takes place in Europe, where over 80% of sales are
transacted.
The Group also includes other companies linked to different activities related to textile
design, manufacture and distribution.

In order to segment its approach to the market, Inditex has eight fashion distribution
chains, all of which share a common commercial and management focus: to become
leaders in their segment with a flexible business model and a determination to be present
on the international market. On the other hand, each of the chains has a large degree of
business autonomy; each management team takes its commercial and resource
administration decisions independently from the other members of the Group.

Short history of our brand name

Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991. Today the
company has over 512 shops in 47 countries.

The chain was originally set up to commercialise menswear but in 1992 a new team was
created to launch a complete collection of womenswear ranging from casual styles to the
urban, sophisticated look. Massimo Dutti has since grown into a major group, expanding
on both national and international levels and currently employing over 4,000 workers.

In 2003, Massimo Dutti Boys & Girls childrenswear line was launched and is now being
progressively introduced into different countries in shops with sufficient floor space for
this specific product.

From September 2006, Massimo Dutti has designed and commercialised the following
lines over its three different sections:

1. Womenswear: Women, Accessories, Soft, Fragrances, Eyewear

2. Menswear: Men, Accessories, Soft, Personal Tailoring, Fragrances, Eyewear
3. Childrenswear: Boys & Girls
4. Baby

Company values

Corporate values:
Internal promotion
Training and development programs
Constant commitment to our customers
Open communication channels with our public
Permanent business commitment to

- Product design and manufacture

- Store design
- Customer service at sales point
- After-sales management
- Sales and advertising policies

Ethical values:
The guiding principles behind our business commitment are:
Goodwill in the promotion of non-opportunistic policies of cooperation and equality.
Dialogue between our main interest groups and social organisations
Transparency of information regarding developments in our commercial activity

Massimo Dutti: Brand name

The Massimo Dutti woman:

Target: women of 25-45 years old, urban lifestyle, UM/U socio-economic class, UM
cultural interests

The cornerstone of Massimo Dutti womenswear is the urban, practical, elegant and up-to-
date woman who is proud of her brand name without being a slave to fashion trends.
With each successive collection, Massimo Dutti Woman seeks a style that is at once
personal and adapted to lines seen on international fashion shows.

Massimo Dutti womenswear includes several different lines with accessories and
fragrances to complement the textiles. The trends, styles, colours and textures of each
collection create a common style for all our lines

- Massimo Dutti Woman: circular flat knit and tricot – Lifestyle line
- Massimo Dutti Soft: circular knit and tricot – Home/Sport line and underwear for day-
to-day comfort
- Massimo Dutti Accessories – footwear, bags and accessories
- Massimo Dutti Fragrances – Produced by Puig, S.A.
Lines: Massimo Dutti Woman
- Massimo Dutti Eyewear

The Massimo Dutti man:

Target: Men of 25-50 years old (with Personal Tailoring targeting men of up to 60 years
old), urban lifestyle, UM/U socio-economic class, UM cultural interests and sporting
activities centred on horse riding, sailing and golf
Massimo Dutti menswear has had a well-defined image from its outset, developing from
shirt manufacture into Formalwear, Formal/Casual and Casual collections with their
hallmark of exclusive dedication, high-quality materials and combinations of textures and
styles.

Massimo Dutti menswear includes the following lines:

- Massimo Dutti Man – flat tricot, circular knit and flat knit lines in Formal/Casual and
Casual
- Massimo Dutti Soft – Dutti home wear line for men
- Massimo Dutti Collection – general sartorial line
- Massimo Dutti Accessories – watches, travel briefcases, scarves and other accessories
for everyday use
- Massimo Dutti Personal Tailoring - Massimo Dutti meets customer requirements
in suits, shirts and jackets.
Based on our concept of exclusiveness, Massimo Dutti offers a personalised range of
menswear with a unique wide selection of materials and personal detail.
- Massimo Dutti Fragrances
Lines: Massimo Dutti Clásico, Massimo Dutti, Dutti Sport, Massimo Dutti Massimo,
Massimo Dutti Absolute
- Massimo Dutti Eyewear

Massimo Dutti children:

Target: Boys and girls of 4-14 years old, urban lifestyle, UM/M socio-economic class

From September 2003 Massimo Dutti has presented its new childrenswear line: Massimo
Dutti Boys & Girls (the success of the original collection for boys led to the creation of a
collection for girls one year later).

Continuing our commitment to quality and our own original designs, Massimo Dutti now
proposes a Boys & Girls dress style that will appeal to the children accompanying our
Menswear & Womenswear customers.

Employers

Actually we are 2.600 employers in Spain and 4.000 in the worldwide.