There are recognizable strengths and weaknesses that internally affect the office of Susan G. Komen inthe Upper Cumberland area. In terms of strengths, Susan G. Komen is a growing organization with boardmembers who are willing to take out there time to help inform the community about breast cancer.One of our greatest weaknesses is that we are not fully marketed in the surrounding counties of theUpper Cumberland. Another weakness is that we need to begin to take more ideas from the NationalKomen and incorporate those into our local affiliate.There are many opportunities in the community that Komen can take advantage of to grow. One way togain more awareness through college students is to have more interns.
aving an intern for morespecific areas will help Komen to grow and become more organized, and in return allow the intern togain experience in the area that is offered. Another opportunity is to utilize Passionately Pink for theCure. This is a fun way to encourage businesses and schools in the community to participate infundraising for Komen. There needs to be advertising for this event.
arget Market and Strategy
Our target market is the people located in the Upper Cumberland area. Anyone who is willing toparticipate in the fight to end breast cancer is welcome to join us.Our strategy is to find more ways to promote for Komen. A potential target market is that of TennesseeTechnological University. It would be beneficial to target the students, faculty, and staff at the Universitybecause the majority of them are positioned at that one location.
A questionnaire was conducted and emailed out to 22 people, but only twelve of them responded. Themajority of the potential respondents attend TTU. The age ranges are from 20-36 years old. Thesestatistics came out of the research:
Out of the 12 who responded all of them would be willing to donate and help out a nonprofitorganization for a good cause
42% of the 12 people experienced a family member being diagnosed with breast cancer
4% of the 12 did not know that men could get breast cancer
All respondents replied that they would be willing to participate in any activities or organizationsthat would help fight for the cure of breast cancer
The majority of the respondents have heard of Susan G. Komen for the Cure, except one
67% of the respondents had participated in a Susan G. Komen event
The main event that the respondents participated in was the Race for the Cure. Also therespondents who had participated wore pink for breast cancer month. One respondent