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Table Of Contents

INTRODUCTION
LITERATURE VIEW AND PROBLEM FORMULATION
Concept
What Makes Rural Markets Attractive?
Opportunities
Rural Consumer insights
Some Myths
Opportunity
Availability
Affordability
FMCG
Retail
Pharmaceuticals
Telecommunication
Automobiles
Road ahead
Objectives
CaseStudy -1
Coca-Cola India’s Thirst for the Rural Market
Acceptability
Abstract
Case Study -2
How it works
The future of Shakti
Inagriline by EID Parry
Amul's Dairy Portal
Lessons for rural marketers
The village is the key to Rural Distribution
Improving the viability of the outlets:
Brand Decisions (Rural markets)
Buying behavior of Rural consumers
Quantum jump in retail outlets
High density in urban areas:
General stores on the rise:
Rural Market Environment
Selecting the Media Mix
Rural Markets become attractive to corporate companies
Summary of Responses
Rural Agricultural Marketing - Suggestions for an Effective Infrastructure
2. Farm product marketing firms
What rural market buys?
Why Rural Market?
Reasons for improvement of business in rural area
Special features of rural market
Creating brands for rural India
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Marketing - Rural Marketing - Promotion of Brand in Rural Market of India1

Marketing - Rural Marketing - Promotion of Brand in Rural Market of India1

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Published by Ranjit Debnath

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Published by: Ranjit Debnath on Jan 10, 2011
Copyright:Attribution Non-commercial

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11/11/2011

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