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Story of the Mini Car

Story of the Mini Car

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Published by Pamela Noble

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Categories:Business/Law
Published by: Pamela Noble on Jan 10, 2011
Copyright:Attribution Non-commercial

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01/14/2013

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“Small ,but perfectly formed” 
SSCP Consultants
 
History/Product Life Cycle
       S      a        l     e      s 
1960197119942001
1
st
Mini
(
Sir Alec Issigonis,British Leyland)
 
Mini Cooper 
 
(John Cooper)
 
Monte Carlo Rally
 
Italian Job
 
(Micheal Caine)
 
Celebrities
 
(Mick Jagger, TheBeatles...)
 
318475 units sold
 
(best selling British car in the world)
 
Cooper out of production
 Decline in Sales
Rover GroupBought BLBMW boughtRover Group40
th
Birthday
 
(car of the Centuryby Autocar)
New MiniCooper 
1959
Time
Source Journal of Product & Brand Management 15/4 (2006) 228-238 – Emerald Group Publishing Ltd 
GrowthGrowthMaturity
 
What is its Core Product?
Small
Economic
Practical
Easy to park 
British
High Quality
Status
Luxurious
Prestigious
German
Source

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