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b2b Marketing Project

b2b Marketing Project

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Published by: vips221 on Jan 11, 2011
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07/19/2013

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B2B MARKETINGProject Report: MICO-BOSCH
Bosch Limited (formerly Motor Industries Company Ltd.) is theflagship of Bosch in India headquartered in Bangalore.Incorporated in 12th November of the year 1951, Bosch Limitedhas grown over the years to become India's largest autocomponent manufacturer, and one of the largest in the world. Itis also the second largest Indo-German Company in India. TheBusiness divisions of the company is classified as Dieselsystems, Gasoline systems, Starters and Generators, ElectricalDrives, Automotive Accessories, Test Equipment, AutoElectricals, Car multimedia, Power Tools, Packaging Machines,Special Purpose machines and Security Systems. Thecompany's manufacturing sites are located in Bangalore,Nashik, Jaipur and Naganathapura. The Company was shifted to Bangalore on 16th November1953 premature Bosch was in Chennai. A letter of intent fordiversification into auto electrical was received in the year1985 and approval for the import of capital goods was alsoobtained. Added a number of new machines both at theBangalore and Nasik factories during 1987 under themodernisation programme. Also a fourth generation on-linecomputer facility was installed at the Bangalore factory. TheCompany was awarded the status of Trading House in the year1988. The unit added A `Cold Start' facility enabling testing of engine at temperature as low as -20oc. The Centre wasappointed as a Bosch Global Development Centre with theglobal responsibility for design and development of small singlecylinder pumps for the entire Bosch Group.Bosch's centre had already developed a new type of single-cylinder pump for vehicular and stationary applications. Duringthe year 1991 technical collaboration agreements were enteredfor the manufacture of fine horning machines and superfinishing machines. In 1992, The Company introduced certainnew items such as halogen bulbs, ignition cells, horns, voltageregulators, cluth plates and clutch cover assemblies for theautomobile sector. A technical collaboration agreement wasmade with Witzig and Frank Turnatic GmbH for the mechanicalmachining systems. Another one agreement was entered withRobert Bosch GmbH, West Germany for the manufacture of bag
 
form fill and sealing machines and also Bosch awarded the ISO9001 certification by the Technischer Ueberwachungs-Verein,Germany. During the period 1994, two companies became thesubsidiary of the Bosch Ltd, namely Motor Industries SoftwareServices Ltd (MISSL) and Motor Industries Trading Ltd (MITL). The Memorandum of Understanding with the Government of Rajasthan was signed in 1996 to set up Jaipur plant. The threeplants of the Company at Bangalore, Nashik andNaganathapura awarded the QS 9000 certificate by TUV, Essenduring 1997. The company has entered into car servicingbusiness in the year 2002, launched India's first Bosch CarServices Workshop (BCSW) in Delhi. The Industrial EquipmentDivision of the company has developed endurance-testingequipment for Timken and has launched new range of Products in the same year consisted incar multimedia systems,the San Francisco CD-70, in-car MP3 player and velocity rangeof amplifiers, speakers and subwoofers.In 2003, the Spark Plug manufacturing activity of the companyat Naganathapura works has been discontinued. Bosch SecuritySystems launched Network Video Solutions, a Video Solutionsand Video Surveillance system that allows remote monitoringover IP (Internet Protocol) networks. Bosch rolls out newsurveillance system during the year 2004. In 2005 the companymoved in production of key products to MICO plants in Indiaand also launched 30 millionth PF pump as a footprint. Boschhad Dun & Bradstreet - American Express Corporate Award2006 in recognition of size and growth among the top 500companies of India. The Deployment of Business Excellencebased on the European EFQM model has been a focused areafor the company in 2006. Several initiatives was started toensure that these concepts percolate down in the organisationand become a part of the work culture. Bosch opened its firstmanufacturing facility for high-pressure common-rail pumps in2006 in India. Since August 2007, the company has beenmanufacturing common rail injectors locally. In 2007 Boschmade as many as 100,000 Common-rail systems in India. TheCII National World skills, 2007- `Best Company Award wascome to the company's hand. The Brand consolidation forBosch in India was made in January of the year 2008, India'slargest auto component supplier; Motor Industries CompanyLimited (MICO) has been renamed as Bosch Limited. The
 
Registrar of Companies, Government of India also approved thenew name of the company on 18th January 2008. As onFebruary 2008 under expansion activities in India Bosch andIgarashi Motors India established joint venture Development,Manufacture and sale of automotive components for growingIndian automotive market. The company planned to invest Rs850 crores by 2010, Apart from the expansion of common raildiesel production, this money will also be invest in themanufacturing of gasoline systems components from 2008.Moreover, it is planned to start local ABS production at the endof 2008, and the production of electronic control units in 2009.As a leading technology and services company, take advantageof global opportunities for strong and meaningful development. The company's ambition is to enhance the quality of life withsolutions that are both innovative and beneficial. Bosch focuseson core competencies in automotive and industrialtechnologies, as well as in products and services forprofessional and private use. The diversity of company's cultureis a source of additional strength, that's company lives day byday.
PRODUCT RANGE BOSCH GROUP :
1.Automotive (MICO)2.Industrial Products3.Consumer Goods4.Product in Automotive domain5.Auto Electricals6.Batteries7.Belts8.Braking systems Brake pads9.Clutch plates and Cover assemblies10.Diesel Systems11.Filters12.Gasoline Systems13.Gear pumps14.Horns15.Lighting16.Spark Plugs17.Lubricants

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