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Batelco Infinity Case Study

Batelco Infinity Case Study

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Batelco Infinity Case Study
Batelco Infinity Case Study

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Published by: Abdulaziz Abdullah S on Jan 11, 2011
Copyright:Attribution Non-commercial

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08/11/2013

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Batelco
Batelco InfinityCase Study
 
Outline
 
Bahrain country profile
 
Market Overview
 
Batelco
 
Competition
 
Batelco New Identity
 
Batelco Infinity:
!
 
The TVC
!
 
The Idea
!
 
The timeline
!
 
Production/costs
!
 
Channels
!
 
Response/Feedback 
!
 
Notes
!
 
References
 
Bahrain Country Profile
Full name:
Kingdom of Bahrain
Population:
1.3 millions(including expats)
Capital:
Manama
Area:
717 sq km (277 sq miles)
Major language:
Arabic
Telecom Operators:
Batelco,Zain, Viva (March 2010)
Penetration Rate:
131%

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