Professional Documents
Culture Documents
Do Energy Drinks
Really Provide a Source of Energy?
http://abcnews.go.com/Video/playerIndex?id=2622366
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CQ#1: Which of the following best
describes your use of energy
drinks?
A. I have never tried an energy drink.
B. I drink an energy drink occasionally.
C. I drink an energy drink whenever I
need a “boost” of energy.
D. I drink an energy drink almost every
day.
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CQ#2: I drink energy drinks because:
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CQ#3: The average cost of a canned
energy drink is:
A. $1
B. $2
C. $3
D. $4
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The Case
After spending several
years working at the
Sports Desk of the
Lansing State Journal,
Rhonda found the job of
her dreams as a writer
for Running Magazine.
The job was fantastic! Since high school, where she had
excelled in cross country, Rhonda had been a consistent
runner, participating in local races and those assigned to
her for her job. For her last assignment, she had run in
and reported about the Leadwood, South Dakota
marathon, and it was a blast!
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Rhonda’s Story
The day she returned, her boss
Charley walked in her office with
a can of Red Bull® in one hand
and a list of several other
energy drinks in the other.
“We’ve been getting a lot of
inquiries about the different
energy drinks on the market.
Do you know anything about
them?” Charley asked.
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“I do know that people use
them for various
reasons,” replied
Rhonda. “They’re
primarily used by
athletes to provide some
“fuel” as they practice
and compete. Other
people use them more
casually as a way to
become more
‘energized.’ That’s
about all I know.”
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“For your next assignment,” Charley continued, “I
want you to find out what each of the ingredients
in these drinks is and what it does for a runner or
for a non-athlete. You need to be very accurate
in your analysis. Determine what each
component really does for the body, not what
the marketers want us to believe it does. Then
look at the marketing claims to see if the
scientific facts match up to them. Here are the
marketing claims, a list of ingredients and
nutrition facts provided on the cans for
consumers.”
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As Charley left the
office, Rhonda looked
over the materials.
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Rhonda perused the
marketing claims for each
drink on the list.
Red Bull®
(from advertising materials)
• is a functional product developed especially for
periods of increased mental and physical exertion.
• can be drunk in virtually any situation.
• improves performance, especially during times of
increased stress or strain.
• improves concentration and reaction speed.
• stimulates the metabolism.
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Lo-Carb Monster Energy®
(from advertising materials)
– Lo-Carb Monster® 20
– Red Bull® 110
– Sobe Adrenaline Rush® 140
– Impulse® 110
For comparison
– Coca Cola® 140
15
Rhonda realized that before she could start
analyzing the energy drinks, she needed to
know the answer to the following questions:
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CQ#4: Food energy is the amount of stored
chemical energy in food that is available
following digestion and metabolism. The
most common value for expressing the
amount of available energy in food is:
A. Calvins
B. Joules
C. Ounces
D. Calories
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How is food used for energy?
A brief review of metabolism
• Adenosine triphosphate (ATP) is the primary energy
molecule of organisms
• The hydrolysis of ATP provides the chemical energy that
powers most cell work.
• On the flip side, making ATP takes energy; this comes from
the oxidation of sugars and other reduced compounds.
• This energy is used to phosphorylate adenine diphosphate
(ADP) to make ATP
+ H20
ADP + Pi
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Matter conversions that accompany energy
transformations / transfers
O2 + (CH20)n
Glucose
Respiration Fermentation
Energy use Glucose + ADP + Pi
Glucose + O2 + ADP + Pi
A. Amino acids
B. Caffeine
C. Proteins
D. Lipids
E. Carbohydrates
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The combination of glycolysis, the
Krebs cycle, and the electron transport
chain is called cellular respiration.
NADH
NADH NADH FADH2
Electron transport chain
Krebs establishes a proton
Glucose Pyruvate Cycle CO2 gradient that is used to
produce ATP
ATP
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Processing Glucose: Glycolysis
• Glycolysis, a series of ten chemical reactions that take
place in the cytoplasm of the cell, is the first step in
glucose oxidation.
• In glycolysis, glucose is broken down into two molecules
of pyruvate.
• Nicotinamide adenine dinucleotide (NAD+) is reduced to
NADH, an electron carrier that donates electrons to more
oxidized molecules.
• At the end of glycolysis, each molecule of glucose yields
a net gain of 2 ATP molecules.
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GLYCOLYSIS
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CQ#6: The net products of glycolysis
are:
A. 2 ATP, 2 CO2 , 2 ethanol
B. 2 ATP, 2 NAD+, 2 acetate
C. 2 ATP, 2 NADH, 2 pyruvate
D. 38 ATP, 6 CO2, 6 H2O
E. 4 ATP, 2 FADH2, 2 pyruvate
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The Krebs Cycle
• In the presence of O2, the pyruvate of most cells
enters the Krebs cycle (citric acid cycle), in which
each pyruvate is oxidized to three molecules of CO2.
• 6 additional (NAD+) molecules are reduced to 6
NADH, and 2 FAD+ (a second electron carrier) are
reduced to form 2 FADH2.
• 2 additional ATPs are formed as the 2 pyruvates are
oxidized in the Krebs cycle.
• The Kreb’s cycle occurs in the mitochondria of
eukaryotic cells.
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The Krebs Cycle
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Electron Transport
The high-potential-energy
electrons carried by NADH and
FADH2 participate in a series of
redox reactions. These
electrons are passed down an
electron transport chain (ETC)
in the inner mitochondrial
membrane of eukaryotes (and
in the cell membrane of
prokaryotes).
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ATP Synthase
Intermembrane space
A: Yes
B: No
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Rhonda started her research with Caffeine. She
discovered that:
– small to moderate amounts (50-300 mg) of caffeine act as a
mild stimulant.
– Caffeine increases heart rate and blood pressure.
– Athletes have taken advantage of the stimulant effect of
caffeine for many years.
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Rhonda discovered that energy
drinks typically contain large
doses of caffeine. In fact, she
learned that energy drinks may
contain as much as 80 mg of
caffeine, the equivalent of a cup
of coffee. Compared to the 37
mg of caffeine in a Mountain
Dew, or the 23 mg in a Coca-
Cola Classic, that's a big punch!
A. Red Bull®
B. Impulse®
C. Lo-Carb Monster®
D. SoBe Adrenaline Rush®
E. None of the above
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Rhonda finished her research and started writing her article.
She wanted her article for Running Magazine to be a real
eye opener for the readers. Her overall message would be
to “Know What You're Drinking.”
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“Well, I think people should think of energy drinks
more as highly-caffeinated beverages. They’ll
have a much more accurate picture of what they are
and how they affect you.”
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“Sounds like good work, Rhonda.” Charley said as
he headed out the door.
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“There is a nation-wide concern about the marketing of
these mixed drinks. Moreover, both energy drinks and
alcohol are very dehydrating (the caffeine in energy drinks
is a diuretic). Dehydration hinders your body's ability to
metabolize alcohol and will increase the toxicity, and
therefore the hangover, the next day.” said Rhonda.
http://www.cbsnews.com/video/watch/?id=
3465186n%3fsource=search_video
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CQ#10: Should you simply buy a soft
drink rather than one of these energy
drinks when you need an energy boost?
A. Yes
B. No
C. Still undecided
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Slide Credits
Slide 1
Description: Photo of a can of Red Bull®.
Author: Böhringer
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:070506_RedBull08.JPG
Clearance: Licensed in accordance with Creative Commons Attribution-Share Alike 2.5 Generic.
Slide 6
Description: Female photographer close taking pictures at marathon.
Author: Wolfgang Amri
Source: Dreamstime, ID: 10099451
Clearance: Copyrighted, licensed, royalty free.
Slide 7
Description: Generic energy drink can.
Author: Ashestosky
Source: Dreamstime, ID: 10573205
Clearance: Copyrighted, licensed, royalty free.
Slide 8
Description: Runner with paper drink cups.
Author: Wolfgang Amri
Source: Dreamstime, ID: 9102948
Clearance: Copyrighted, licensed, royalty free.
Slide 9
Description: Line drawing of Erlenmeyer shape.
Author: Danilo P
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:Erlenmayer_shape.svg
Clearance: Licensed in accordance with Creative Commons Attribution-Share Alike 3.0 Unported.
Slide 10
Description: Woman jogger with applied motion blur.
Author: Ronfromyork
Source: Dreamstime, ID: 1338730
Clearance: Copyrighted, licensed, royalty free.
Slide 16
Description: Drawing of lithium atom.
Author: Halfdan
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:Stylised_Lithium_Atom.png
Clearance: Licensed in accordance with Creative Commons Attribution-Share Alike 3.0 Unported.
Slide 18
Description: ATP → ADP
Author: Cheryl D. Davis and Nancy A. Rice, authors of this case study.
Clearance: Used with permission.
Slide 20 —Bottom
Description: Runners
Author: Steve Gregory
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:Bristol_Half_Marathon.jpg
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 2.5 Generic license.
Slide 22
Description: Overview of cellular respiration
Author: Cheryl D. Davis and Nancy A. Rice, authors of this case study.
Clearance: Used with permission.
Slide 23
Description: Animal cell
Author: Jomegat
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:Cell_parts.png
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 2.5 Generic license.
Slide 24
Description: Pathway of glycolysis
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:GlycolysisPathway.svg
Clearance: Released by author into the public domain.
Slide 26
Description: Mitochondrion
Author: Mariana Ruiz Villarreal LadyofHats
Source: Wikimedia Commons,
http://commons.wikimedia.org/wiki/File:Animal_mitochondrion_diagram_en.svg
Clearance: Released by author into the public domain.
Slide 27
Description: Krebs cycle
Author: YassineMrabet
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:Citricacidcycle_ball.svg
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 3.0 Unported license.
Slide 28
Description: Electron transport chain
Author: Fvasconcellos
Source: Wikimedia Commons,
http://commons.wikimedia.org/wiki/File:Mitochondrial_electron_transport_chain
%E2%80%94Etc4.svg
Clearance: Released by author into the public domain.
Slide 29
Description: ATP Synthase
Author: Modified version of PDB image by User:TimVickers.
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:ATPsynthase_labelled.png
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 3.0 Unported license.
Slide 32
Description: Caffeine molecule
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:Caffeine_molecule.png
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 3.0 Unported license.
Slide 34
Description: Cup of coffee
Author: Julius Schorzman
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/File:A_small_cup_of_coffee.JPG
Clearance: Used in accordance with Creative Commons Attribution-Share Alike 2.0 Generic license.
Slide 39
Description: Skull and crossbones
Source: Wikimedia Commons, http://commons.wikimedia.org/wiki/Image:Skull_and_crossbones.svg
Clearance: Released by author into the public domain.