c

c
 c

 
c c c c  ccc

ccccccccccccccccccccccccccccc

c cc

c

ccccccccccccccccccccccccccc

ccccccccccccccccccccccccccccccccccccccccccccccccccccc c
 c! 
" "
#$c

c
cc c c c c c
c c c c c c
c c c c c c
c c c c c c
c c c c c c
c c c c c c
c c
c
%
ccc c  c
%%
c
 
c

%c&
c


  c
c c
Ô


Ô




'c

The book business the Bill Gates way by Des Dearlove

The Name author of the book is des Dearlove who have wrote many books on the
business leader about their success what was the reason behind their success which he called the
ten secrets of them .In this book he also written about the reason or we can say it as the ten
secrets of the bill gates that have made him the world richest man. Including these ten secrets
there are some Mistake that other took which benefited him a lot these includes the decision of
the IBM to outsource the operating system to Microsoft and the mistake of Apple not to license
its operating system was one of that subsequently prevented it from taking a large Market share
these are the mistake that they took and Bill gate took better advantage of these mistake and
learn lesson from them not took these type of mistake. ³We set the standard´ was the Microsoft
slogan even before it signed the deal with IBM. It tells the clarity of gates thinking from the very
beginning.

At the age of 43 bill gates has become the riches man of the world he has headed the
Microsoft Company at the age of 20 and total worth of his asset is 60 billion dollars .At the age
of twenty they started the business as young Entrepreneurs with his friend named Paul Allen.
The big idea of the bill gates was in the start of Microsoft was that a computer on every desk and
in every home running with the Microsoft software. Due to his wealth and fame that he earned
during two decades it also build critics against the bill gates but it natural one the position at
which he is it creates group of people that are against you during his life he also face allegation
from the trade authorities as well from the competitors but no one is still proved in the court of
law and never stop him to moving further interns of sales and bringing New software in the
market after the analysis and so much research has been done on him to find out what the factors
that have made him the worlds riches man and his company sales growth 50 percent annually.

William Henry Gate was born on 28 October 1955 in Seattle Washington and his nicked
name was Trey and his family members were used to call him with this name and he was very
intelligent from his childhood and he read the family¶s encyclopedia from beginning to end at the
age of eight or nine. He was very good at Mathematics which helped him a lot to understand the
language of programming. Young Bill was already familiar with computers by the age of 12 and

4

 

Ô


Ô




with his long-time business partner and friend Paul Allen, was involved with various
programming projects throughout high school. With Allen later he set up the Microsoft. From his
early age he has very much interest in computers and he spends lot of time in the computer lab of
his school the name of his school was Lakeside in Seattle. In his early age the bill gate spend too
much time with computers and his parents become worried about their sons new hoppy bill gates
have very good IQ level that the languages of the computer programming was on his fingertips.
After the college the parents of bill gates decided him to send to Harvard University with his
good level of IQ earned him the admission in the Harvard University. He has Major studies at
college was pre law and he got admission in the law department of the Harvard university his
Father was also lawyer and everyone from his family was expecting that we will follow the
footstep of his father but he himself have no interest in the law.
As it turned out, a degree from Harvard was not on the cards. In 1975, while still at the
university he teamed up with Paul Allen once more to develop a version of BASIC, an early
computer language. Fired up with the new world at his fingertips, in 1977 Gates decided to drop
out of Harvard to work fulltime at a small computer software company he had founded with his
friend the name of the company they decided Microsoft.
The rise of Microsoft has been both rapid and relentless. Gates soon proved that he
combined both a bone-deep technical understanding with superb commercial instincts. When ill
health forced Allen to leave Microsoft in the early 1980s, Gates¶ position as leader was
confirmed. In the second half of the 1980s, Microsoft became the darling of Wall Street. From a
share price of $2 in 1986, Microsoft stock increased to $105 by first half of 1996, making Gates
a billionaire and many of his colleague¶s millionaires. But the rise in Microsoft¶s share price also
signaled a new business world order. On September 16, 1998, the market valuation of Microsoft
passed that of the mighty GE, to become America¶s biggest company with a market value of
$262 billion.

(c)*++)'c+,c-++,.c
Microsoft¶s history is one of almost uninterrupted rapid growth in one of the most
competitive industries in the world. Under the leadership of Bill Gates, who founded the
company with Paul Allen in 1974, the company has grown from a two-man operation to one that
employs more than 20,500 people, and generates in excess of $8.8 billion a year in sales.
Microsoft attributes its success to five factors

r

 

Ô


Ô




†c A long term approach

†c Results orientation
†c Teamwork and individual drive
†c A passion for its products and customers
†c Continuous customer feedback

(c--c-.c+,c/**c0.cc

After the complete analysis and research about the Bill Gates and Microsoft it reveals
following success factor that made the Bill Gate one of the richest Man of the world and his
company American largest with the market capitalization equals to $ 262 billion. First we will
list them and then one by one explain them why it made difference

†c Be in the right place at the right time

†c Fall in love with the technology
†c Take no prisoners
†c Hire very smart people
†c Learn to survive
†c Don¶t expect any thanks.
†c Assume the visionary position
†c Cover all the bases
†c Build a bite-sized business
†c Never, ever take your eye off the ball

These are the factor of success of the bill gates that have made him the richest man of the world.
Now we will look at each factor in more comprehensive way what Bill gates done differently in
above points or factor to achieve success over his competitors. So start form the first factor.

#1ccc(c.c0.c)*-c.c.c0.c.c

Incthecera of the Knowledge worker and technical know how and creativity are the new
corporate assets combing these with good ability of making right decisions at right time or we
can say this having good judgment techniques in the highly competitive nature if someone have
these thing then he has a rare bird indeed. Bill gate seems to have both the things. the first lesson

˜

 

Ô


Ô




from the bill gates school of leadership are Nerd power which means that let technology shape
your strategy Gates is one of the few business leaders who really understands the technology.
This enables him to make strategic decisions based on his own vision of where the technology is
heading and second one is be in the right place at the right time. Microsoft had lot of luck in
1980 when IBM, then the market leader in the computer industry, signed a contract with Bill
Gates to develop the operating system for its first PC.

Third one is he who sets the standard, wins. What Gates understood that others did not
was that in the computer business, market share is a self perpetuating. Once a company
establishes an industry standard it becomes much harder for a new comer to challenge their
position. ³We set the standard´ has been the Microsoft motto since its early days it remains at the
heart of Bill Gate¶s business strategy even today. The last one is leverage your bits off. Gates has
successfully leveraged Microsoft¶s dominant market position to establish its own versions of new
applications. It is this aggressive marketing strategy that has prompted the US government¶s anti-
monopoly authorities to investigate the software giant Company

41c **c(c*+c.c.c.-(+*+0'c

The second important success factor of Bill gates is that in his early age he falls in love
with technology. Bill gate have created that type of culture of Microsoft that recognizes the
importance of technical experts. Most companies have traditionally valued generalists more
highly than specialists. At Microsoft the software developers are regarded as more important
than managers. Second thing important Gates¶ love affair with computers began when he was at
school. At that time, few schools could afford to provide their students with access to a
computer, but Lakeside, the school he attended was an exception. Gates made his first deal in the
computer business at the age of 13 when he agreed to look for software bugs in return for free
computer time. Invested more than anyone else in industry and tied the huge amounts of the
company¶s revenues into R&D Gates ensures that Microsoft is always prospecting for the next
big thing. In its software laboratories Microsoft is developing products for up to next five years.
He says. He believes that most solutions already exist somewhere and simply have to be
identified. This, he claims, is his own great talent.

ë

 

Ô


Ô




r1c2c(+c)+(c

c The third lesson from the bill Gates business school is take no prisoners which means that
to have fierce competition with the competitors and use every force and strategy to destroy
them. Gates is a fierce competitor. In everything he does, he is driven to win. This makes him an
extremely tough adversary.c He has shown himself quite prepared to go out and buy the
development expertise of other companies and plug it into the Microsoft machine and know the
importance of keeping the personalities out of business decisions. Bill Gates does not allow past
ill feeling which related to the past experiences to affect his commercial decisions. He is also
willing to do business with those against whom he has fought battles in the court of law if it suits
them. Gates is only too aware that in the computer industry the speed of change is so rapid that
not acting often carries a greatest risk of all. He is pursuing the policy of balancing risk against
the reward. Last but not the least point under this is Be relentless.c The reality is that if you own
the operating system that runs 80 per cent of the desk top computers in the world that gives you a
lot of negotiating power. This has created the interest of the Federal anti-trust authorities, which
have investigated Microsoft for alleged anti-competitive practices.

1c c'c.c)+)*c

c Forth secret of bill Gates success is that he is hiring very smart people. Gates has
consistently sought out and hired the smartest individuals in the computer industry. This is a
deliberate strategy and one that ensures the company attracts the highest caliber staff. Some
people have accused Gates of being elitist, but he is one of the first entrepreneurs to truly
understand what intellectual capital is all about. Gates has always insisted that the company
required the very best minds. Microsoft calls them ³high IQ people,´ and has always gone out of
its way to attract the very brightest recruits. At Microsoft¶s specially designed headquarters at
Redmond, Washington, Gates deliberately set out to create an environment which suited the
bright young people the company wanted to attract. With its simple aesthetics, open communal
areas and green spaces it resembled the college atmosphere familiar to many of those joining the
company straight from university. Appropriately enough, it was called the Microsoft Campus.
Despite it¶s too much growth,

‰

 

Ô


Ô




He knew that attracting the best programmers would make it much easier to recruit others
of the same caliber. Work harder than anyone else. Gate¶s famous stamina for work translates
into a Microsoft culture that can best be described as ³work hard, and then work even harder.´
For many years, Gates regarded taking holidays as a sign of weakness. The Microsoft campus at
Redmond is geared up to allow employees to work very long hours, with a selection of cafeterias
providing subsidized meals and even soft drinks. Reward employees through stock options.
Microsoft has always paid its employees¶ salaries that are lower than its rivals. What makes this
possible is the company¶s long term commitment to stock options offering almost all staff an
³option´ to buy Microsoft shares at a fixed price in the future. Through stock options, Bill Gates
has made more people millionaires than any other entrepreneur in history. Many of those who
continue to work at the company are millionaires many times over.

1c
(c.+c

c The fifth secret of bill Gates success is learn to survive about which he said ³Success is a
lousy teacher it seduces smart people into thinking they can¶t lose´ so from his saying it is clear
how much importance he gave to learn to survive. Bill Gates has created what is probably one of
the few genuine learning organizations in the world. The company¶s headquarters in Redmond,
Washington, is organized along the lines of a university and is even called the Microsoft
Campus. At Microsoft, Gates has instituted a system where those elsewhere in the organization
provide constant feedback to their colleagues. He is passionate about what he calls ³feedback
loops,´ and these are built into everything that Microsoft does. Gates has always been willing to
test software on customers. Beta versions of the company¶s software are offered to customers
who are prepared to provide some feedback for advance knowledge of the new software. In this
way, the company¶s developers get real feedback from the people who will use the final version
of the software. Knowledge management is all the rage with business school professors and a
management expert Microsoft has been doing it for years.

3. +(4.c5)-.c('c.(2c

The sixth lesson that bill gates school of business gives is that don¶t expect any thanks
which means that you can¶t expect to become the richest man in the world without making some
enemies and in the computer industry, Gates has more than his share of those. Bill Gate has used

A

 

Ô


Ô




media attention to market his products. Microsoft benefits from the publicity surrounding its
famous founder. In countries outside of the US, a visit by Gates is often afforded the same sort of
attention as a visit by a head of government Gates has spent his whole life among very smart
people. He has a very low tolerance for µstupid¶ questions. Critics argue that his social skills
would benefit from some polish.

A1c c.c+('c)+.+(c

c The seventh secret of success of bill Gates is assume visionary position which means that
with passing time you should realize the importance of changing your personality as well as
bringing new changes in their product so that they can retain their customers. Bill Gates said´
The only big companies that succeed will be those that obsolete their own products before
somebody else does.´ Gates says that he pays his people to ³sit and think.´ But even more than
the Microsoft programmers, Gates himself regards his role of that of the company¶s visionary.
He is dismissive of the more mundane aspects of running a business, believing that his job is to
chart the future.

A criticism often made against Microsoft is that the company is not a great innovator, and
simply raids the ideas of others. But what the company is good at is recognizing the commercial
potential of ideas and marketing them. Gates says he is driven by a ³latent fear´ that the
company could become complacent and allow itself to be overtaken by nimbler competitors.
³Every company is going to have to avoid business as usual. The only big companies that
succeed will be those that obsolete their own products before somebody else does´. It is better to
come late as compared to not go Critics argued that Microsoft¶s illustrious leader was the last
person at Microsoft to see the potential of the Internet for home users. This could have cost the
company dearly. But fortunately, when the penny finally dropped for Gates, Microsoft had the
resources to play some serious catch-up. ³The Internet is not a fad in any way,´ Gates said
recently. ³It is a fantastic thing; it makes software and computers more relevant.´

 1%+c**c.c/c

The eight secret of Bill gates success is that covering all bases which mean that working
on many projects of software at the same time. Bill Gates says that ³If you sit still, the value of

 

 

Ô


Ô




what you drops to zero pretty quickly have.´ From these worlds it is clear that how much
importance bill Gates gives to the work. A key element of Microsoft¶s success is its ability to
manage a large number of projects simultaneously. Gates himself is the original multitasking
man and is said to be able to hold several different technical conversations simultaneously. He
has also shown himself to be good at hedging his bets. Never stop learning. In order to stay up to
speed with new technologies, Gates will assemble a collection of the leading experts in a
particular technical area and have they provided intensive briefing sessions. He calls them ³think
weeks´ and they amount to total immersion in a subject. During this period he will soak up
information like sponge.

·1*cc/.6c/(c

c According to me this is the most important success factor of bill gates because with too
much growth in terms of sales as well as numbers of employees which they achieve in the past
two decades yet they are able to manage the business at byte sized level which means that they
have made small divisions so that every individual in the group can know other group member.
Early in Microsoft¶s evolution, Gates came to the conclusion that the best software was created by
groups of small developers. When the company decided to move from Seattle, its Redmond
Campus was deliberately designed to reinforce a small group identity. Keep the feel of a small
company. Although Microsoft now employs many thousands of people around the world, Gates
has tried to retain the feel of a small company. ³Even if we are a big company,´ Gates says, ³we
cannot think like a big company or we are dead.´ Gates has developed his own unique system for
controlling Microsoft. He also enjoys almost unrivalled power for a CEO. In the early 1990s, he
re-organized the company to suit his own requirements. He only has to stay in contact with a
small number of managers to control the company. There are virtually no status symbols at
Microsoft. Respect has to be earned through working hard.

#$17c7c.2c'+c'c+,,c.c/**

The last success factor of bill gates is that he have close eye on all the aspect of business
so that we can step ahead as compared to his competitors. Gates has been at the top of his
profession for more than two decades now. In that time he has become the richest man in the
world not bad for someone still in his early 40s. Yet despite his enormous wealth and

·

 

Ô


Ô




achievements, Gates shows no signs of slowing down. He has felt the need to share his vision
with the rest of us. His book The Road Ahead, which set out his view of the technological future,
prompting some to wonder whether Gates¶ vanity was starting to get the better of him. Although
the book generated a huge amount of interest, its message was not as inspiring or exciting as some
had hoped. Don¶t look back is fundamental to Microsoft¶s success has been Gates¶ willingness to
keep his eyes firmly on the road ahead. ³Looking in the rear-view mirror is a waste of time,
basically,´ Gates has said yet he is well aware of his historical context and knows what to do next.

c c