BUSINESSBUSINESSBUSINESSBUSINESS THETHETHETHE
DES DEARLOVEDES DEARLOVEDES DEARLOVEDES DEARLOVE10 SECRETS
of the World’sRichest Business Leader
ii
BIG SHOTSSECRETS OF THE WORLD’S MOST POWERFULBUSINESS HEROES
How do Bill Gates and Rupert Murdoch get to have it all? How do they getto control such awesome empires and amass such vast personal fortunes?How do Richard Branson and Jack Welch create such dominantinternational brands and inspire such loyalty and devotion from employeesand consumers alike?
Big Shots
reveals the secrets, deals, schemes and dreams of the world’sfiercest business competitors. Each book entertainingly charts the rise andrise of a business great and takes a sideways look at how they planned theircareer, crushed their competitors and ended up as kings. Each book is atonce an inspiring and engaging insight into the ingredients of success and asource of invaluable business lessons for the next generation of winners.
BUSINESS THE RUPERT MURDOCH WAY:10 secrets of the world’s greatest deal-maker
1 84112 002 2
BUSINESS THE RICHARD BRANSON WAY:10 secrets of the world’s greatest brand-builder
1 84112 005 7
BUSINESS THE JACK WELCH WAY:10 secrets of the world’s greatest turnaround king
1 84112 003 0
BUSINESS THE BILL GATES WAY:10 secrets of the world’s richest business leader
1 84112 004 9
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DON’T LOOK BACK for Business the Bill Gates Way
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