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WHAT’S NEXT
2011
 Presented by 
 
2
 
#1 ONLINE MEETSOFFLINE
Mobile will bridge thegap between onlineand offlineexperiences,challengingmarketers to connectthe dots throughcreative solutionsthat match their
consumers’ mobile
consumption habits.
 
3
 
#2 DIGITAL ATTHE NUCLEUS OFBRAND STRATEGY
A new approach to brandstrategy is emerging thatembraces digital at its core,inspiring ideas that center onconnecting brand attributesto naturally social andsharable things that existoutside of the productexperience.
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