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Wvstand brand

Wvstand brand



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Published by Omer Mairaj Abbasi

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Published by: Omer Mairaj Abbasi on Aug 11, 2008
Copyright:Attribution Non-commercial


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for the
 World Vision
Corporate Identity Basic Standards
1Introduction2To Create Impact6To Symbolise Hope12To Signal with Colou14To Speak in Type18To Tell Through Images22To Say Yes24Materials for Doing Business35Improper Usage
 World Vision | Corporate Identity Standards
With unanimous Partnership support,World Vision began a journey threeyears ago to explore how we represent our ministry to the world.We arerecognised as a leading humanitarian organisation by governments,ourpeers,and the people and communities we serve.Yet our name and logorecognition was not consistent with that leadership role.This journey led us to the conclusion that if the Partnership were to do abetter job of speaking with one voice,we would more clearly reflect ourreputation to the world and benefit from its increased value.Withconsultation,thorough research was done to craft an identity system thatwould communicate with many people and cultures and identify our valuesand distinction as followers of Christ.The result is an identity system with four key elements.The logo retainssymbols of the cross and the world reflected in a star on the horizon.Itsbright orange colour signifies the light of hope we bring to recipients throughour work.The logotype shows our global perspective and uses English—theinternational language for communications.The typeface provides a distinctivelook that is open and inviting.Finally,the limited use of photo “cutouts”isolates individual children and helps us focus on them as agents of change.As a joyful conclusion to this journey,I am pleased to present this manualthat introduces the elements of World Vision’s new identity system,givesyou guidance for its application,and presents practical examples of communication pieces that incorporate the new design.This system liftsour image to best represent our international Partnership.Our mutual investment in using this identity system will have big rewards.We will gain the benefits of increased name and logo recognition along witha stronger visual impact on our audiences.Further,each time you use theseelements,it builds equity in our corporate identity—amplifying our voicearound the world.This will ultimately help us provide hope to many morehurting children,families,and communities. Join with me in assuring a brighter future for children as we implement theWorld Vision Partnership’s new identity system.Sincerely,Dean R.HirschInternational Presidentand Chief Executive Officer
Dear Colleagues:

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