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Rick Scott Facebook Study

Rick Scott Facebook Study

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Published by Vincent Harris

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Published by: Vincent Harris on Jan 12, 2011
Copyright:Attribution Non-commercial

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06/30/2014

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introduction.................................................................................2noteworthy statistics....................................................................2the primary..................................................................................3truth about Rick Scott...................................................................4how we won facebook...................................................................6 YouTube.......................................................................................9email list growth.........................................................................10email sends................................................................................11act.ivi.ist....................................................................................13debate rapid response................................................................15on the ground.............................................................................16articles.......................................................................................17testimonials...............................................................................17
 
introduction
How it all started
In April 2010, the Rick Scott for Governor Campaign brought on Harris Media toestablish the complete online branding and to execute all online communications andmarketing.At that time the campaign had no official Facebook account, no Twitter account, noblog, no bulk email provider, and no recent email lists.Over the next 7 months, Harris Media turned Rick’s campaign into a truly tech-savvyGOP campaign. –Ten-fold growth of Activist Email List –2
nd
largest Facebook presence in the history of FL politics –Innovative online advertising campaign and a hub for online activismOur work has been featured in the CNN, Facebook, AdAge, Clickz and more.
noteworthy statistics
Republican Rick Scott leads Democrat Alex Sink on Facebook by more than 20,000  pages likes…BusinessWire.com
, November 2, 2010
This is a full-fledged, professionally run campaign.
Naples News June 16, 2010
Twitter 
Rick Scott 3,614 FollowersCarl Paladino2,611 FollowersRobert Bentley2,569 FollowersJan Brewer1,797 Followers
Rick Scott Case Study
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