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4ch1

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Published by Durgesh Goyal

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Published by: Durgesh Goyal on Jan 13, 2011
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11/12/2011

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1.1
PURPOSE OF THE STUDY
The purpose of making this project is to Study the Promotional Strategies of Ford UdyogLimited.The following are the areas of study1. Overview of the Automobile Industry2. Ford’s Vision, Mission & Focus3. What makes Ford different from others4. Culture followed at Ford5. Objectives of the Company6. Brand Portfolio & Hierarchy7. Factors influencing the buying behavior of the consumers8. Market Segmentation9. Target Promotional10. Strategic Goal11. Competition available in the market12. Business Model13. Competitive Strategies followed14. Sales figures15. International Business1
 
1.2 OBJECTIVES OF THE STUDY
Primary Objective
 To know the influence of various Promotional Strategies, PromotionalActivities towards the customers of four wheelers (cars).
Secondary objective
 To know the effective factors for preferring 4 wheelers(CARS)
 To know the factor of awareness of the cars.
 To Study and analyze the Promotional Strategies of Ford
 To know whether the customers are satisfied with the offersgiven by the dealer.
To know which kind of offers can attract the new customers.
 To find the area to be improved
 To find out satisfaction of the customers.
To find the reasons for the dissatisfaction
 To study the channel levels involved in the promotion of Ford
 To study and analyze the customer's perception regarding theusefulness/utility of Ford cars.
 To study and analyze the distributors perception regarding thepromotional and distributional strategies of Ford.
2
 
1.3RESEARCH METHODOLOGY OF THE STUDY
1.3.1 RESEARCH DESIGN
Definition of Promotional research as approved as by the board of directors of the association of American Promotional association is“Promotional research is the function which links the customer andpublic to the marketer through information information used toidentity and define Promotional opportunities and problems generatedefine and understanding of Promotional as process”.Simply, Promotional research is the systematic design collectionanalysis and reporting of data finding relevant to a specific Promotionalsituation facing the company. Carefully planning through all stages of the research is a necessity.Objectivity in research is all-important. The heart of scientific methodis the objective gathering of the information. The function as Promotional research with in the company as toprovide the information and analytical necessary for effective.
Planning of the future Promotional activity.
Control of the Promotional operation in the present.
Evaluation of Promotional results.A research may under take any of the three types of researchinvestigation depending upon the problem. This type of researchincluded1. Basic research2. Applied research3. Designated Fact Gathering
BASIC RESEARCH
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