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 2010 ONLINE MARKETING BLUEPRINT
HubSpot.com 1
 
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 2010 ONLINE MARKETING BLUEPRINT
HubSpot.com 2
 
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Contents
 
Introduction ..................................................................................................................................................3
 
Step 1: Define a Keyword Strategy..................................................................................................................4
 
Step 2: Optimize Your Website .......................................................................................................................6
 
Step 3: How to Convert Website Visitors to Leads ......................................................................................... 11
 
Step 4: Blogging and Content Creation .......................................................................................................... 15
 
Step 5: Promoting Content in Social Media .................................................................................................. 18
 
Step 6: Lead Nurturing ................................................................................................................................. 21
 
Step 7: Analyze and Refine ........................................................................................................................... 23
 
Additional Information and Resources .......................................................................................................... 26
 Free On-Demand Webinar: How to Generate Small Business Leads
 Learn search engine optimization, business blogging, social mediamarketing and more to get found by more prospects and generate leads. 
 
 2010 ONLINE MARKETING BLUEPRINT
HubSpot.com 3
 
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Introduction
 
Are you interested in incorporating online marketing into your business
but don’t know where to start? We
created this eBook for you. At HubSpot,we understand that business owners and marketers are challenged with more pressure than ever but with
less time and resources. It doesn’t matter if your business is just gettin
gstarted with online marketing or you have already mastered many of the basics, this eBook takes you step-by-step through setting up an effective online marketing plan for your business.From establishing a keyword strategy to leveraging social media to promote content online, this eBookconsolidates how-to videos, external resources and written sections to provide a multimedia learningexperience for every business.
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