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Table Of Contents

1.5 Justification of Research Methods
1.6 Survey Research Methodology
2.1.1 Climate
2.1.2 Nature
2.1.3 Culture
2.1.4 Population
2.1.5 Religion
2.1.6 Economy
2.1.7 Infrastructure
2.2.1 Tamil conflicts
2.2.2 Consequences of the tsunami in 2004
2.3 Desired image
3.1 Current communication objectives and strategy
3.2.1 Brand image
3.2.2 The logo and slogan
3.3 Target group
3.4 The Dutch travel market
3.5 Current communication tools
4.1 Technological environment
4.2 Economic environment
4.3 Political environment
4.4. Ecological environment
4.5 The socio-cultural environment
4.6 The competitive environment
5. Conclusion of the analyses
6.1 Communication objectives
6.2 Communication strategy
6.3 Segmentation and positioning
6.4.1 Stage 1: advertising campaign
6.4.2 Stage 2: communicate values to third parties
6.4.3 Stage 3: follow-up
6.4.4 Logo and slogans
6.5 Evaluation
7. Conclusion
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Sri lanka !!

Sri lanka !!

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Published by zlooo

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Published by: zlooo on Jan 13, 2011
Copyright:Attribution Non-commercial

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11/08/2012

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