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PEFC Logo Usage Toolkit - Third Edition (December 2010)

PEFC Logo Usage Toolkit - Third Edition (December 2010)

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Published by PEFC International
The PEFC logo and labels are globally trusted marks, assisting businesses and consumers identifying and promoting merchandise and goods from sustainable sources. As more and more companies are labelling their PEFC-certified products, the Logo Usage Toolkit assists in ensuring consistent and credible communication globally.
The Logo Usage Toolkit (Third Version, December 2010) reflects the changes to the revised PEFC Logo Usage Rules (PEFC ST 2001:2008 v3), which were approved by the PEFC General Assembly in November 2010. Changes include the label claim text as well as the treatment of recycled material for labelling purposes.
The Toolkit is designed to assist logo users in applying the logo and labels accurately, consistently, and verifiably in terms of design and layout, and in line with PEFC’s technical requirements and branding. Compliance with the Toolkit is of utmost importance in protecting the PEFC trademarks.
A trademark can be a name, a logo or even a slogan - any word, symbol, or device used to identify an organizations products or services and distinguish them from those of other organizations. Because strong trademarks are essential in building strong and credible brands, they are extremely valuable assets.
It is therefore important that the PEFC trademarks are used carefully to prevent customer or consumer confusion about ownership, responsibilities, scope/coverage of certification and eligible logo use to protect the valuable investments PEFC has made in them.
PEFC reminds logo users that any use that:
• implies that PEFC participates in, supports, or is responsible for an activity by a certified entity outside the scope of its certification, or
• could result in erroneous interpretation or understanding of the entities operations with respect to its PEFC certifications, or diminished credibility of PEFC
is not permitted, and PEFC reserves the right to terminate the Logo Use Contract in such cases.
PEFC as the world’s largest forest certification system and certification system of choice for small- and family forest owners strongly encourages all logo license holders to Using the logo and label enables certified companies and forest owners to utilize the benefits that the PEFC logo and labels provide in:
• demonstrating commitment to sustainable development and corporate social responsibility
• attracting environmentally and socially-minded customers and consumers
• helping to generate awareness and demand for products from PEFC-certified forests
• highlighting engagement for sustainable forest management
The Logo Usage Toolkit (Third Version, December 2010) for on-product labelling is applicable to companies that have been certified to PEFC ST 2002:2010. Logo users which have obtained Chain of Custody certification against Annex 4 of the PEFC Technical Document are required to use the First Edition of this Toolkit.
The PEFC logo and labels are globally trusted marks, assisting businesses and consumers identifying and promoting merchandise and goods from sustainable sources. As more and more companies are labelling their PEFC-certified products, the Logo Usage Toolkit assists in ensuring consistent and credible communication globally.
The Logo Usage Toolkit (Third Version, December 2010) reflects the changes to the revised PEFC Logo Usage Rules (PEFC ST 2001:2008 v3), which were approved by the PEFC General Assembly in November 2010. Changes include the label claim text as well as the treatment of recycled material for labelling purposes.
The Toolkit is designed to assist logo users in applying the logo and labels accurately, consistently, and verifiably in terms of design and layout, and in line with PEFC’s technical requirements and branding. Compliance with the Toolkit is of utmost importance in protecting the PEFC trademarks.
A trademark can be a name, a logo or even a slogan - any word, symbol, or device used to identify an organizations products or services and distinguish them from those of other organizations. Because strong trademarks are essential in building strong and credible brands, they are extremely valuable assets.
It is therefore important that the PEFC trademarks are used carefully to prevent customer or consumer confusion about ownership, responsibilities, scope/coverage of certification and eligible logo use to protect the valuable investments PEFC has made in them.
PEFC reminds logo users that any use that:
• implies that PEFC participates in, supports, or is responsible for an activity by a certified entity outside the scope of its certification, or
• could result in erroneous interpretation or understanding of the entities operations with respect to its PEFC certifications, or diminished credibility of PEFC
is not permitted, and PEFC reserves the right to terminate the Logo Use Contract in such cases.
PEFC as the world’s largest forest certification system and certification system of choice for small- and family forest owners strongly encourages all logo license holders to Using the logo and label enables certified companies and forest owners to utilize the benefits that the PEFC logo and labels provide in:
• demonstrating commitment to sustainable development and corporate social responsibility
• attracting environmentally and socially-minded customers and consumers
• helping to generate awareness and demand for products from PEFC-certified forests
• highlighting engagement for sustainable forest management
The Logo Usage Toolkit (Third Version, December 2010) for on-product labelling is applicable to companies that have been certified to PEFC ST 2002:2010. Logo users which have obtained Chain of Custody certification against Annex 4 of the PEFC Technical Document are required to use the First Edition of this Toolkit.

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Categories:Types, Brochures
Published by: PEFC International on Jan 13, 2011
Copyright:Traditional Copyright: All rights reserved

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02/18/2011

 
PEFCLOGO USAGETOOLKIT
Second edition (december 2010)
 
2
introduction
The PEFC logo and labels are globally trustedmarks, assisting businesses, consumers, orestowners and managers, and other stakeholders inidentiying and promoting merchandise and goodsrom orests that are managed sustainably.The demand or PEFC certication has constantlyincreased over the past years, with the potentialthat orests can play in tackling societal challengessuch as climate change gaining relevance with thepublic at large.Today, PEFC is the world’s largest certicationorganization with over 230 million hectares ocertied orests – an area equivalent to the size othe whole o Mexico, or France, Germany, Italy andthe UK combined.
PUrPOSE OF ThIS TOOLKIT
It is o undamental importance or PEFC to protect itstrademark and ensure that the logo and label are used ac-curately and veriably, and that any claims associated withit are relevant and non-misleading.The PEFC Logo Use Toolkit is designed to assist logousers in applying the logo and labels consistently in termso design and layout, and in line with PEFC’s technicalrequirements and branding.Using the logo and label enables companies and orestowners to:
demonstrate commitment to sustainable development
and corporate social responsibility
attract environmentally and socially-minded
customers and consumers
help generate demand for products from
PEFC-certied orests
highlight engagement in sustainable forest management
You are only permitted to use the logo and label i you haveobtained a logo license. This document and PEFC’s LogoUsage Rules - Requirements (PEFC ST 2001:2008 v2)explain how to remain in accordance with the requirements.*
MAJOr ChANGES IN ThIS VErSION
This version o the Logo Usage Toolkit has been modied torefect the changes to PEFC’s Logo Usage Rules -Requirements (PEFC ST 2001:2008 v2).Changes relevant to design and layout include
“PEFC Certied” label: New claim text.“PEFC Certied and Recycled” label: New label name, new
claim text, removal o mandatory use o Mobius loop, useo label name required in all instances.
*Logo users who have obtained Chain o Custody certication againstAnnex 4 o the PEFC Technical Document are required to use theFirst Edition o this Toolkit.
 
3
introduction
 
continued
TrADEMArK & INTELLECTUAL PrOPErTY
A trademark can be a name, a logo or even a slogan - anyword, symbol, or device used to identiy an organizations’products or services and distinguish them rom thoseo other organizations. Because strong trademarks areessential in building strong and credible brands, they areextremely valuable assets.
The PEFC logo and the initials “PEFC” are the exclusive
property o the PEFC Council and are internationallyregistered trademarks.It is important that you use PEFC trademarks careully toprevent customer or consumer conusion about ownership,responsibilities, scope/coverage o certication and eligiblelogo use to protect the valuable investments PEFC has madein them.Thereore, any use that:
implies that PEFC participates in, supports, or is responsi
-ble or an activity by a certied entity outside the scope oits certication, or
could result in erroneous interpretation or understanding of
the entities’ operations with respect to its PEFCcertications, or diminished credibility o PEFCis not permitted, and PEFC reserves the right to terminatethe Logo Use Contract in such cases.

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