Bristol Indie Soul Mixer

16-19 June 2011

TRINITY CENTRE BRISTOL UK
Bristol Indie Soul Mixer, an event run by Bristol Indie Soul Mixer Community Interest
Company, is an intense and exciting , 3 day event for Soul artists, established and aspiring,
together with industry partners and supporters, and incorporating Youth and Community
Programmes.

The event started in New York in 2006 and a successful event has been carried out there
every year. The next one is scheduled for March 2011. The event was also launched in
Atlanta in October 2010.

We are proud to launch this initiative in Bristol and have extended it to embrace young talent,
and the event will include include education, business, networking, collaboration and
performance opportunities.
The Indie Soul Mixer Concept:
was formed by Mike Ashley (Bristol UK) and Dexter Myers (New York USA)
who created this international collaboration project.

They perceived that artists, predominantly Independent, were going about their daily grind and doing their own thing, yet had little time for talking to others
in the industry who would be able to help them, build their own brand, fill voids in their own business plans and just talk to the right connects. Out of this was
born the New York Indie Soul Mixer which in March 2010 held its 5th Annual and hugely successful event. Plans are underway for March 2011 where the event
will be bigger and encompass 4 days of events. In October 2010 we launched in Atlanta Georgia and we are in discussions to take the event to Philadelphia, Los
Angeles, Detroit, Toronto and Boston. Through our experience, connections and longevity in dealing with Independent Soul Artists we have unparalleled access to
artists and people in every facet of the Indie Soul Industry.

CONCEPT
Education
Soul artists have a deep cultural and community identity. They give back through education.
Skills will be passed on and nurtured through development. In addition there will be
emphasis on cultural and charity projects.

Business
The music industry now is not the same as it once was. We will explore and educate how to
operate new exciting business models in the current environment.

Collaboration
If the Indie Soul Movement expands collectively, marketplaces expand and everyone can benefit
particularly in this tough economical environment worldwide. It is essential to communicate and
collaborate at all levels, artistically and in business.

Networking
Networking is a key ingredient within the new business model. Meet fellow artists and
essential industry professions to expand your connections, your ‘brand’ and enhance
career development.

Performance
Artists want to perform and there will be various sessions, workshops, acoustic sets, album
launches and full performance as well as mentoring and collaborative sessions.
Youth and Community
Aspiring new talent from Bristol and elsewhere,
broadly under aged 20 with no released product.

New Artists
Artists who have recorded and probably released some
product, some performance skills.

Established Artists
Artists who have several years experience in recording or
performance or both.

Known names
Established and known artists

Industry
Industry figures such as Promoters, Media, Agents, DJ’s,
Producers, Managers, Booking Agents, Trade

Public
The event will be open to the public.

ATTENDANCE
Demographics
The demographic Statistics taken from our website (Nov 2010) are:-

Female 43% Male 53% Age

1.8 0.55% 13-17

13% 2.4% 18-24
17% 12% 25-34
8.8% 20% 35-44
2.4% 12% 45-54
5.7% 55+

Supporters
Supported by grants, business sponsorship and fundraising
events, the Indie Soul Mixer is looking to develop partner-
ships with local and national businesses.

Pre Event Marketing Gigs

Pre Event Promo Competitions
Plenary Sessions
Songwriting Workshops
Workgroups and Collaborative
Sessions
Seminars
Acoustic Jams
Listening Parties
Gigs and Concerts
Trade Exhibition
‘Fringe’ Events
“Peace Mike!I thank you, Dexter and your entire staff! That’s what I got into this for. The love vibe. We must love what we do!
This was one of the strongest vibes and positive industry events that I have been a part of! One Love Kamal Imani”
“It is really important to have someone like yourself be a nucleus for musicians- you are needed and appreciated by so many of
us…all of us. Thanks, Mike Love Martha (Redbone) “
“Great event last week man!!! It takes a powerful man to bring that many artists together lol!!!! Nice meeting you. Anu-Sun”
“It was so great having time to catch up and hang out with you. I was looking forward to this trip, and it turned out to be a great
time, on many levels. The mixer was really inspiring and I made 25 contacts which I will follow up on and keep you informed. Lots
of really down to earth, cool talented people. Thanks again for getting us all together and putting us in one hot spot to do our busi-
ness, have fun and celebrate life (and soul).Talk soon, Armand (Astral 22)”
“Hey hey!!! Sorry I didn’t get to say hi last night, but let me say – that was one hell of a mixer! I had a great time and met some
great people. The vibe was chill, the people were wicked and it was a great event all around. Looking forward to the next one!
Ann Marie Collymore”
” Had a blast with you on Saturday at Billie’s Black & SIP. Can’t wait to see you this summer at the Soul Summit! – Nikki Wade”
“As the Dells sang many years ago, “Oh What a Night” the Indie Soul Mixer was!!! I am so glad things were
in DIVINE order!I had a blast of a good time and look forward to next year!Pam – ONUTSS”
” you know a party is fantastic when you get there hella late and the vibe is still strong; the people are still wonderful and active;
the love is omnipresent.-tai (vicelounge) “

TESTIMOMIALS
 The Bristol Indie Soul Mixer sponsorship package is a great way to reach a
global target audience, can be tailored to your needs, and can include the
following benefits:

Sponsors name and logo will be prominently positioned on all print material
including - posters, flyers, programmes and email bulletins.
We will also include the sponsor’s logo on any of our press advertisements,
which will be agreed with the sponsor in advance.
Sponsors name and logo will be prominently positioned on our websites
and internet promotions on social networking sites.
Sponsors logo will be printed on all stewards and volunteers T-shirts
Sponsors logo on all line-up programme booklets, posters and flyers.
Clickable logo and 50 word company profile on every email newsletter
‘Bristol Indie Soul Mixer’ logo badge to display on your publicity.
Web-links on the Bristol Indie Soul Mixer website and associated partners,
with logo on homepage and write up and thanks on sponsors’ page.
Inclusive registration tickets, valued at a minimum of £100 per person can be
used for client hospitality / staff incentive.
Networking opportunities within dedicated VIP/ Hospitality area.
Prices on application to suit all budgets and any mutual cooperation
arrangements can be discussed and negotiated.

 The promotional opportunities outlined are neither comprehensive nor limiting. We are always pleased to
look at any requirements or ideas you might have to further incorporate your company into the show.
Innovative ideas and mutual benefit packages will be considered.

Publicity (to include)
Full colour programme booklets
Full colour flyers
Full colour A3 posters, black and white posters
Flyers and programmes professionally distributed
Adverts and editorials in all local print .·
Links with BBC, Ujima, BCFM, Pulse, Radio Cardiff and with local and
International media.
Radio interviews and press features.

Full colour programme booklets

Full colour flyers
Full colour A3 posters, black and white posters
Flyers and programmes professionally distributed
Adverts and editorials in all local print .
Radio interviews and press features across all media.
Website – with downloadable programmes
Extensive Email Newsletter Database
Large presence on social networking sites including twitter, myspace and facebook

SPONSORSHIP
 Bristol Indie Soul Mixer C.I.C
Telephone : 07740 284764
mike@lifeandsoulpromotions.co.uk