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Table Of Contents

1 Introduction
1.1 Background
1.2 Purpose
1.3 Scope
1.4 Research Focus
1.5 Research question
1.6 Why ISS, Sweden?
2 Method
2.1 Data Collection
2.1.1 Primary data
2.1.2 Secondary data
2.1.3 Interview
2.2 Problems and Limitations
3 Literature review
3.1 What Is a Strategy?
3.1.1 The Hierarchies of Strategy
3.2 Marketing Strategy
Table 3.1 Risk of the generic strategies [9]
3.4 What is strategic Marketing Plan?
3.5 Marketing Strategies for Service Firms
3.5.1 Managing Differentiation
3.5.2 Managing Service Quality
3.5.2.1 Criteria That Reflect Service Quality
3.5.3 Managing Productivity
4 ISS Strategy
4.1 Analysis of ISS Strategies
4.2 Corporate Social Responsibility
5 Conclusion and Recommendations
5.1 Conclusion
References
Appendix A
Appendix B
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MBA Thesis

MBA Thesis

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Published by Sakshi Goel

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Published by: Sakshi Goel on Jan 13, 2011
Copyright:Attribution Non-commercial

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07/13/2013

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