Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

1 Introduction
1.1 Background
1.2 Purpose
1.3 Scope
1.4 Research Focus
1.5 Research question
1.6 Why ISS, Sweden?
2 Method
2.1 Data Collection
2.1.1 Primary data
2.1.2 Secondary data
2.1.3 Interview
2.2 Problems and Limitations
3 Literature review
3.1 What Is a Strategy?
3.1.1 The Hierarchies of Strategy
3.2 Marketing Strategy
Table 3.1 Risk of the generic strategies [9]
3.4 What is strategic Marketing Plan?
3.5 Marketing Strategies for Service Firms
3.5.1 Managing Differentiation
3.5.2 Managing Service Quality Criteria That Reflect Service Quality
3.5.3 Managing Productivity
4 ISS Strategy
4.1 Analysis of ISS Strategies
4.2 Corporate Social Responsibility
5 Conclusion and Recommendations
5.1 Conclusion
Appendix A
Appendix B
0 of .
Results for:
No results containing your search query
P. 1
MBA Thesis

MBA Thesis

|Views: 803|Likes:
Published by Sakshi Goel

More info:

Published by: Sakshi Goel on Jan 13, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 4 to 47 are not shown in this preview.
You're Reading a Free Preview
Pages 51 to 63 are not shown in this preview.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->