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Table Of Contents

1.1 Customer segmentation and customer pro-
1.1.1 Customer segmentation
1.1.2 Customer profiling
1.2 Data mining
1.3 Structure of the report
2.1 Data warehouse
2.1.1 Selecting the customers
2.1.2 Call detail data
2.1.3 Customer data
2.2 Data preparation
3.1 Cluster analysis
3.1.1 The data
3.1.2 The clusters
3.1.3 Cluster partition
3.2 Cluster algorithms
3.2.1 K-means
3.2.2 K-medoid
3.2.3 Fuzzy C-means
3.2.4 The Gustafson-Kessel algorithm
3.2.5 The Gath Geva algorithm
3.3 Validation
3.4 Visualization
3.4.1 Principal Component Analysis
3.4.2 Sammon mapping
3.4.3 Fuzzy Sammon mapping
4.1 Determining the optimal number of clusters
4.2 Comparing the clustering algorithms
4.3 Designing the segments
Support Vector Machines
5.1 The separating hyperplane
5.2 The maximum-margin hyperplane
5.3 The soft margin
5.4 The kernel functions
5.5 Multi class classification
6.1 K-fold cross validation
6.2 Parameter setting
6.3 Feature Validation
Conclusions and discussion
7.1 Conclusions
7.2 Recommendations for future work
Model of data warehouse
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Customer Segmentation and Profiling Thesis

Customer Segmentation and Profiling Thesis

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Published by Ankesh Srivastava

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Published by: Ankesh Srivastava on Jan 13, 2011
Copyright:Attribution Non-commercial


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