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Key Messages for Media-Dec0611

Key Messages for Media-Dec0611

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Published by moe146

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Published by: moe146 on Jan 13, 2011
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07/10/2013

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For:
 
Wind
 
Concerns
 
Ontario
 
member
 
groups
 
WORKING
 
WITH
 
THE
 
MEDIA
 
A
 
good
 
relationship
 
with
 
the
 
media
 
is
 
key
 
to
 
getting
 
our
 
message
 
out,
 
i.e.,
 
that
 
industrial
 
wind
 
development
 
is
 
not
 
a
 
good
 
thing
 
for
 
the
 
people
 
of 
 
Ontario,
 
and
 
specifically,
 
for
 
the
 
people
 
in
 
your
 
area.
 
Remember:
 
the
 
media
 
is
 
under
 
NO
 
obligation
 
to
 
tell
 
your
 
story.
 
It’s
 
up
 
to
 
you
 
to
 
present
 
your
 
message
 
in
 
a
 
way
 
that
 
is
 
factual,
 
interesting
 
and
 
newsworthy.
 
It’s
 
important
 
to:
 
 
ALWAYS
 
be
 
polite
 
(even
 
if 
 
you
 
have
 
had
 
a
 
bad
 
experience
 
with
 
a
 
media
 
contact…just
 
be
 
careful
 
next
 
time).
 
 
ALWAYS
 
offer
 
to
 
provide
 
information
 
and
 
background,
 
even
 
other
 
people
 
for
 
them
 
to
 
talk
 
to,
 
if 
 
they
 
need
 
it.
 
 
ALWAYS
 
appeal
 
to
 
the
 
broader
 
interests
 
of 
 
the
 
community
 
with
 
your
 
information
‐‐‐
this
 
isn’t
 
about
 
you
 
or
 
a
 
small
 
group
 
of 
 
people,
 
it’s
 
important
 
to
 
everyone.
 
 
Keep
 
your
 
comments
 
SHORT
 
and
 
uncomplicated—stick
 
to
 
your
 
message
 
and
 
don’t
 
be
 
led
 
astray.
 
 
Have
 
pertinent
 
local
 
details
 
on
 
hand:
 
distance
 
from
 
the
 
majority
 
of 
 
homes,
 
number
 
of 
 
people
 
affected,
 
etc.
 
Key 
 
terms:
 
Corporate
 
wind
 
developers
 
Industrial
 
wind
 
turbines
 
(NOT
 
wind
 
“mills”)
 
Industrial
 
wind
 
turbine
 
installations
 
or
 
projects,
 
NEVER
 
“farms”
 
or
 
“parks”
 
1.
 
KEY 
 
MESSAGES
 
Decide
 
which
 
issues
 
you
 
are
 
going
 
to
 
focus
 
on.
 
It
 
is
 
IMPOSSIBLE
 
to
 
help
 
a
 
media
 
contact
 
understand
 
the
 
whole
 
picture
 
in
 
one
 
interview,
 
especially
 
for
 
radio
 
or
 
TV
 
where
 
they
 
have
 
SECONDS
 
to
 
let
 
you
 
tell
 
your
 
story.
 
Focus
 
on
 
one
 
or
 
at
 
most
 
two
 
of 
 
the
 
messages
 
below,
 
then
 
use
 
the
 
background
 
info
 
to
 
add
 
detail.
 
Here
 
are
 
the
 
main
 
messages:
 
Industrial
 
wind
 
turbines
 
and
 
industrial
 
wind
 
development
 
is
 
not
 
about
 
saving
 
the
 
environment
 
or
 
promoting
 
health:
 
this
 
is
 
an
 
alliance
 
between
 
huge,
 
often
 
foreign
 
corporations
 
for
 
profit.
 
Industrial
 
wind
 
turbines
 
are
 
an
 
inharmonious
 
use
 
of 
 
the
 
land
 
when
 
sited
 
near
 
people’s
 
homes.
 
The
 
Green
 
Energy
 
Act
 
has
 
removed
 
the
 
democratic
 
right
 
of 
 
Ontario’s
 
municipalities
 
to
 
plan
 
for
 
such
 
developments,
 
and
 
protect
 
the
 
property
 
rights
 
and
 
health
 
of 
 
their
 
residents.
 
 
There
 
ARE
 
health
 
effects
 
from
 
industrial
 
wind
 
turbines
 
due
 
to
 
the
 
noise
 
and
 
vibration
 
they
 
produce.
 
Sleep
 
disturbance
 
produces
 
sleep
 
deprivation
 
which
 
in
 
turn
 
can
 
cause
 
headaches,
 
high
 
blood
 
pressure
 
and
 
other
 
symptoms.
 
Industrial
 
level
 
wind
 
energy
 
is
 
expensive
 
and
 
unreliable;
 
other
 
means
 
such
 
as
 
conservation
 
and
 
using
 
technology
 
to
 
improve
 
existing
 
power
 
generating
 
facilities
 
and
 
transmission
 
would
 
help
 
meet
 
Ontario’s
 
power
 
needs
 
better.
 
2.
 
BACKGROUND
 
INFORMATION 
 
Now,
 
with
 
those
 
messages
 
in
 
mind,
 
use
 
the
 
details
 
provided
 
in
 
the
 
background
 
section,
 
to
 
form
 
your
 
comments.
 
“We
 
are
 
concerned
 
because
 
 
 
…Wind
 
turbines
 
don’t
 
do
 
what
 
the
 
developers
 
say
 
they
 
do.
 
Coal
fired
 
power
 
generation
 
can’t
 
be
 
replaced
 
by
 
wind
 
power.
 
In
 
fact,
 
the
 
wind
 
turbines
 
need
 
fossil
 
fuel
 
backup
 
because
 
they
 
are
 
intermittent.
 
…Many
 
experts
 
do
 
not
 
support
 
industrial
 
wind
 
turbines
 
consultants
 
for
 
the
 
David
 
Suzuki
 
Foundation
 
identified
 
the
 
most
 
important
 
ways
 
for
 
Canadians
 
to
 
meet
 
their
 
power
 
needs:
 
conservation,
 
hydro,
 
small
 
scale
 
wind
 
developments,
 
and
 
small
 
scale
 
solar
 
projects.
 
Industrial
 
scale
 
wind
 
developments
 
(that
 
need
 
hydro
 
or
 
fossil
 
fuel
 
back
up)
 
do
 
not
 
rate
 
high
 
on
 
the
 
list
 
of 
 
energy
 
sources
 
with
 
beneficial
 
impacts.
 
industrial
 
wind
 
is
 
a
 
poor
 
way
 
to
 
generate
 
energy.
 
Industrial
 
wind
 
power
 
developments
 
are
 
expensive
 
and
 
the
 
wind
 
is
 
unreliable.
 
On
 
average,
 
the
 
wind
 
developments
 
already
 
operating
 
in
 
Ontario
 
achieve
 
less
 
than
 
20%
 
of 
 
their
 
capacity.
 
(If 
 
 possible,
 
check 
 
the
 
IESO
 
website
 
 for 
 
the
 
current 
 
output 
 
of 
 
a
 
development 
 
near 
 
you
 
before
 
your 
 
interview)
 
industrial
 
wind
 
turbines
 
cause
 
environmental
 
impacts
 
such
 
as
 
disruption
 
of 
 
the
 
water
 
table,
 
the
 
addition
 
of 
 
noise
 
and
 
vibration
 
to
 
the
 
environment,
 
and
 
they
 
have
 
effects
 
on
 
people
 
and
 
wildlife
 
most
 
analysts
 
favour
 
LOW
 
IMPACT
 
renewable
 
energy
 
sources
‐‐‐
industrial
 
wind
 
turbines
 
are
 
NOT
 
low
 
impact.
 
…Industrial
 
wind
 
turbines
 
are
 
an
 
inappropriate
 
land
 
use.
 
the
 
presence
 
of 
 
industrial
 
wind
 
turbines
 
near
 
communities
 
is
 
a
 
factor
 
now
 
like
 
being
 
located
 
near
 
a
 
dump
 
or
 
a
 
quarry
‐‐‐
property
 
values
 
have
 
been
 
shown
 
to
 
decline
 
by
 
30%,
 
as
 
much
 
as
 
50%,
 
and
 
some
 
properties
 
are
 
made
 
uninhabitable
 
and
 
worthless.
 
 
this
 
is
 
expropriation
 
without
 
compensation
 
the
 
resulting
 
loss
 
in
 
property
 
value
 
will
 
affect
 
the
 
tax
 
base
 
in
 
Ontario,
 
and
 
will
 
affect
 
the
 
ability
 
of 
 
thousands
 
of 
 
property
 
owners
 
to
 
live
 
or
 
retire.
 
industrial
 
wind
 
turbines
 
are
 
an
 
industrial
 
use
 
of 
 
the
 
land,
 
and
 
not
 
consistent
 
with
 
land
 
planning
 
near
 
homes
 
and
 
farms
 
in
 
Ontario
 
…There
 
has
 
not
 
been
 
proper
 
consultation
 
With
 
the
 
introduction
 
of 
 
the
 
Green
 
Energy 
 
 Act 
 
in
 
2009,
 
the
 
provincial
 
government
 
has
 
removed
 
the
 
ability
 
of 
 
local
 
communities
 
to
 
control
 
planning
 
for
 
wind
 
turbine
 
projects.
 
[If 
 
you
 
have
 
any
 
details
 
about
 
the
 
corporate
 
wind
 
developer(s)
 
in
 
your
 
area
 
and
 
how
 
they
 
have
 
conducted
 
consultations,
 
use
 
it…provided
 
you
 
can
 
back
 
up
 
your
 
statements
 
as
 
fact)
 
 
There
 
are
 
health
 
effects
 
from
 
industrial
 
wind
 
turbines
 
documented
 
reports
 
of 
 
adverse
 
health
 
effects
 
are
 
increasing
 
people
 
in
 
Ontario
 
are
 
experiencing
 
sleep
 
deprivation
 
and
 
health
 
problems
 
they
 
didn’t
 
have
 
before
 
turbines
 
near
 
them
 
started
 
operation.
 
public
 
health
 
officials
 
in
 
Ontario
 
have
 
spoken
 
out
 
about
 
the
 
need
 
for
 
proper
 
studies
 
such
 
as
 
sleep
 
studies
 
Ontario
 
has
 
yet
 
to
 
do
 
a
 
study
 
that
 
includes
 
physical
 
examination
 
and
 
interviews
 
with
 
people
 
who
 
live
 
near
 
the
 
giant
 
turbines.
 
the
 
health
 
reports
 
or
 
selective
 
literature
 
reviews
 
done
 
by
 
so
 
far
 
in
 
Ontario
 
have
 
been
 
flawed
 
and
 
incomplete.
 
One
 
of 
 
the
 
“studies”
 
was
 
actually
 
funded
 
by
 
the
 
multi
billion
dollar
 
wind
 
development
 
industry;
 
one
 
of 
 
its
 
authors
 
was
 
cautioned
 
by
 
the
 
physicians’
 
regulatory
 
body
 
NOT
 
to
 
present
 
himself 
 
as
 
an
 
authority
 
in
 
this
 
area.
 
Measurement
 
protocols
 
for
 
audible
 
noise
 
and
 
low
 
frequency
 
sound
 
around
 
wind
 
turbines
 
are
 
not
 
clear.
 
Ontario’s
 
Ministry
 
of 
 
the
 
Environment
 
is
 
not
 
even
 
able
 
to
 
determine
 
at
 
this
 
time
 
if 
 
noise
 
is
 
out
 
of 
 
compliance
 
for
 
those
 
suffering
 
from
 
invasive
 
noise.
 
the
 
corporate
 
wind
 
developers
 
claim
 
“coal
 
is
 
killing
 
people”;
 
in
 
fact,
 
Ontario’s
 
air
 
pollution
 
comes
 
from
 
the
 
U.S.,
 
and
 
from
 
car/truck
 
use
 
…the
 
corporate
 
wind
 
developers
 
are
 
focused
 
only
 
on
 
profit
 
these
 
are
 
mostly
 
huge
 
foreign
owned
 
companies
 
who
 
are
 
in
 
Ontario
 
only
 
to
 
take
 
advantage
 
of 
 
the
 
very
 
high
 
government
 
subsidies
 
for
 
the
 
creation
 
of 
 
power.
 
The
 
industry
 
would
 
not
 
exist
 
if 
 

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