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How to Fool Yourself Into Health

How to Fool Yourself Into Health

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Published by Hal Wechsler
The power of Placebo is now part of neuroscience. Use it in your career and be amazed.
The power of Placebo is now part of neuroscience. Use it in your career and be amazed.

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Published by: Hal Wechsler on Jan 13, 2011
Copyright:Attribution Non-commercial


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How to Fool Yourself Into HealthIf you were told by your doctor that he was giving you Sugar Pills foryour (IBS) Irritable Bowel Syndrome, would you expect any improvementin your condition? Would you take them twice a day as he/she prescribed?Wait – printed in large letters on the pill bottle was – Placebo.In New York – folks would say, GetOUTTAhere.Placebo EffectScientists know the power of placebos (Latin for - I will please you), forpatients, and are embarrassed by it. The U.S. Food And Drug Administrationknows that about 30% of folks tested with sham or simulated medicines showa very positive result.Drug companies must show their new product - tests better than the resultsofferedby Placebos to get federal approved for public consumption.Doctors and scientists always attribute the great (30-50%) results of placebos tothepower of positive thinking. They means you are fooled into believing you aretakingthe real thing (drugs). It is all just a mind trick.Harvard And Placebo TheoryDr. Ted Kaptchuk professor of medicine at Harvard Medical School workingwithBeth Israel Medical Center tested the concept of Placebo, but without thedeception.They worked with 80 patients suffering with Irritable Bowel Syndrome.Half were the control group and given no pills at all, the other 50% got thebottles of SugarPills, and told to take them twice a day. The thing is the patients were directlyand un-conditionally told the pills were inert, with no active ingredients. In case theymissed it,the pill bottles were labeled – Placebos.One last thing, the doctor told each patient that they did not have to believe intheplacebo effect, just take the pills.1
1What Happened59% of the 40 placebo-taking patients, compared to the control group that took no drugs,reported active symptom relief. One more bit of craziness, the placebo-takersdoubledtheir rate of improvement, compared to the most powerful IBS drug.Google: December 22, 2011, in the journal PLoS ONE. “These finding suggest that rather than mere positive thinking, there may besignificantbenefit to the performance of medical ritual. Placebos may work even if patientsknowit is a Placebo,” said Ted Kaptchuk of Harvard.Better ExplanationHomo Sapiens believe in authority. The uniform of the police, the white jacketof scientists are their gear of power and knowledge. This belief occurs at anonconscious leveland conscious awareness has nothing to do with it.When a physician gives you a bottle of pills, and tells you to take them twicedaily,you believe in the efficacy of the treatment, in spite of her/his disclaimer the pillsareSugar-Like, inert, and have no active ingredients.Your conscious mind, (left prefrontal cortex) hears the disclaimers logically andreasonably,but it bows to the will of your right hemisphere (nonconsciousness). Symbols likea stoplight,initials after your name by professionals, and the power of celebrity, overridelogic and reason.Remember the authority figure defines who can control, command or determine.He/sheis anointed by our culture as an expert, specialist and wizard. Mere mortalscannot overcomethis power by our simple logic and reason.2
The power of authority is far more than the power of positive thinking. Thinkingis left-brained,linear, organized, and based on reasoning. The right-brain (hemisphere) controlsourlimbic system (emotions and feelings), holistic beliefs and pattern recognition. Itmakes the importantpower decisions in life. Sure, both halves of our cerebral cortex work together,but who is in charge?The right brain is in charge of our life motivations; it gets the point of metaphors,and runs everythingpast our powerful emotions before implementation.Mark Twain“The power, which a man’s imagination has over his body to heal it or make itsick - is a force whichnone of us is born without. The first man had it, and the last one will possess it.”1903.BoustrophedonThe ancient Phoenicians, Romans, and Greeks wrote and read usingBoustrophedon. It is in the dictionary,meaning as the Ox plows. Huh? The animal goes up one row, turns around, andcomes down theother. Wait – left to right, and then right to left.When you and I READ we do not use boustrophedon. We read left to right, cometo the last word on the right,GO BLIND, and see nothing until we return to the first word of the next sentenceon the left side. We stopreading when we get the last word of the sentence, and do not start reading againuntil we reach home base,the left side.2Speed ReadingYour brain can read left to right as you and I do, but it can easily read from rightto left. No? How about the1.5 billion Moslems and 7.5 million Israelis? Our brain converts meaning fromeither top-down (Asia),left to right, or a right to left system.So What3

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