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The Actor’s (Short) Guide to Personal Branding
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Through the Lens of Film’s Most Iconic Characters
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By Sayo Ogundiran-Martin
Introduction What's Your Story?Say It Loud! Know YourLandscape Identify the BullseyeFollow the Yellow Brick RoadCrossing the Finish LineWords of Encouragement SHARE THIS BOOK
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By Sayo Ogundiran-Martin
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© 2011 Alchemist in Training / Martin Media Company Publishing
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This book was created in January 2011. Information contained in this book iscurrent as available up until this time. Alchemist in Training / Martin MediaCompany, LLC owns the copyright to all content in this book with exception torespective quotes and images. You have permission to print, email, share thisbook for free, (post it on your refrigerator). This book cannot be bound and soldby any circumstances.
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The Actor’s (Short) Guide to Personal Branding
!
Through the Lens of Film’s Most Iconic Characters
!
IntroductionWhat's YourStory?Say It Loud!Know YourLandscapeIdentify theBullseyeFollow the YellowBrick RoadCrossing theFinish LineWords of EncouragementSHARE THIS BOOK
Introduction
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so you’re an actor………………………………………………………………….…… 4
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What’s Your Story
– defining your brand……………….…………………….……………….… 5
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Say it loud!
– declaring your mission……………………………………………………………….. 11
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Know your Landscape
– knowing your audience, competition, network.……….. 17
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Identify the Bullseye
– defining your goals and objectives…………………..………. 26
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Follow the Yellow Brick Road
– Laying out your tactics and plan.......................... 32
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Crossing the Finish Line
– measuring your efforts …………………………..…………… 38
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Table of Contents
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