Table #: American Marketing Association Definitions over timeAMA (1935) AMA (1985) AMA (2004) AMA (2007)marketing is theperformance of business activitiesthat direct the flow of goods and servicesfrom producers toconsumersmarketing is theprocess of planningand executing theconception, pricing,promotion, anddistribution of ideas,goods, and servicesto create exchangesthat satisfy individualand organizationalobjectivesmarketing is anorganizationalfunction and a set of processes forcreating,communicating anddelivering value tocustomers and formanaging customerrelationships in waysthat benefit theorganization and itsstakeholdersmarketing is theactivity, set of institutions andprocesses forcreating,communicating,delivering, andexchanging offeringsthat have value forcustomers, clients,partners, and societyat largean organizationalfunctionthe performance of the activity,business activitiesthatthe process of planning andexecutinga set of processes for set of institutions,and processes forConception creating, creating,pricingpromotion communicating, and communicating,direct the flow of distribution of Delivering delivering, andto create exchanges exchanginggoods and services ideas, goods, andservicesvalue to customers offerings that havevalue forfor managingcustomerrelationshipsfrom producers that satisfyorganisationalobjectivesand in ways thatbenefit theorganizationto consumers that satisfy individualobjectivescustomers,and its stakeholders clients,

partners

, andsociety at large.