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KEL FAF MessageGuide FINAL

KEL FAF MessageGuide FINAL

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Published by: andersmag on Aug 11, 2008
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06/14/2009

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MESSAGinG GuidE
| June 2008
 
1
MESSAGES
This bkt css  msss. Msss t th wh, wht, wh,whr d why  Fd & Fitss.
Why do WE nEEd MESSAGinG?
Msss hp bid  shrd drstdi  th isss d ctivtcsistcy i  itr d xtr cmmictis. Thy d this by:Ti  csistt stry
Spki dircty t th itrsts  th pp y wt t rch
emphsizi yr strths
Distiishi yr rts rm thrs
Mtivti spprt r yr rt
hoW Should i uSE thiS booklEt?
evry itd with yr cbrtiv is  mssr r thiititiv. Crti  cmm  ws st mmbrs, prtrsd thrs t b pwr vics r ch.This bkt ctis  mss rmwrk tht c srv s dti r th cmm  y d t t strtd. Th vs,prsity d thr trits  th wi ps rfct th tiiititiv, d srv s xmps r yr tm t d yr w.Distribt this bkt m cbrtiv mmbrs d stkhdrs.us it t hp dscrib th iititiv r s  strti pit i tirimsss r yr iq dics.
hoW Should i uSE thESE MESSAGES?
Ths msss c prvid th rrtiv thrd r dscribi Fd& Fitss d yr cbrtiv. Thy wi hp y t th stry.
EXAMPlE:
Tki t prspctiv prtrs
EXAMPlE:
Drti brchrs, fyrs r thr prit mtris
EXAMPlE:
Crti wbsit ctt
EXAMPlE:
Dscribi yr wrk i bth rm d irmsttis—rm mtis with stkhdrs t thris withcmmity mmbrs r yth
INTRODUCTION
Cmmictis icds ythi y sy, writ d shwpp bt yr iss r cs. It icds itr d xtrcmmictis d c m ythi rm hw y strctr mti t hw y dscrib th iititiv i prit mtris.Th 5 M’s r  rt pc t bi thiki bt hw strticcmmictis c hp yr cbrtiv. Thy icd:
MArkEt:
th pp y wt t rch
MESSAGE:
th pit y wt t cmmict
MESSEnGEr:
th prs wh divrs yr mss
MEdiuM:
th r mthd y biv wi bstcvy yr mss
MAtEriAlS:
th spcic ts y s t cmmictyr mss
 
23
WhAT IS OUR MESSAGERAMEWORk?
 ViSion:
This swrs th qsti  why y d wht y d. Itispirs d rticts yr cbrtiv’s dsird tr rity.
MiSSion:
This sttmt qicky swrs th qsti  wht y d.
 VAluES:
Ths r th pricips tht mtivt y. Y shd imityrs t yr tp v vs.
PErSonAlity:
Ths trits r th qitis y wt sscitdwith th iititiv. Thy’r s th qitis tht shd b cvydwh y cmmict bt yr wrk.
ElEVAtor/CroSSWAlk StAtEMEnt (VErbAl And WrittEn):
 This shrt sttmt dscribs th wrk. It shd rb ttti dsy  t i  w wrds.
 AudiEnCES:
This is yr mrkt—th ky pp y wt yrmsss t rch. Rmmbr: Th r pbic is t brd tb  dic.
hiGh-lEVEl MESSAGES:
Ths r th msss y shdprimriy s t cmmict bt th iititiv.
iSSuE-SPECifiC MESSAGES:
Ths msss prvid  dtir spki bt d systms d th bit virmt dphysic ctivity.
 VAluES
CmmityFmiySstibiityStwrdshipeqityItrdpdcy
PErSonAlity 
 VisiryBdCbrtivPssit
 ViSion
 Vibrt cmmitis tht prvid qitb ccss trdb, hthy, cy rw d d s d ivitipcs r physic ctivity d py.
MiSSion
T spprt c cbrtivs s thy wrk t imprv thvirmts tht impct thir cmmitis’ hth d qity  i.
ElEVAtor StAtEMEntS:
WrittEn:
Fd & Fitss is  iititiv  th W.K. KFdti t crt vibrt cmmitis with q ccss trdb, hthy, cy rw d d s d iviti pcs rphysic ctivity d py. ni cmmitis crss th ctry hvb sctd t bcm mds  cmmity ch. Thy rrmi c cbrtivs t imprv th hth d qity  i ithir cmmitis by trsrmi thir d d tss virmts.
 VErbAl:
Fd & Fitss is  ti iititiv  th W.K. KFdti. It’s bt pp wrki tthr t crt vibrtcmmitis whr th hthy chic is th sy chic. ni sitsr bi dd t rm c cbrtivs d dvp cmmitycti ps. Th  is t imprv d d tss virmtsthrh picy d systms ch.
W.K. Kellogg FounDaTIon
food & fitnESS

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